About Us

We are connected by a common thread. A shared love of making the world a bit brighter each day. Dreamers and doers, creatives and curators, planners and protagonists, we find connection in our colors and power in our prints. It's what brings us together, and helps you stand out. Together, we are Vera Bradley.

It all started with a friendship ... friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 when they found themselves at the airport lost in a sea of boring black luggage.

On a basement ping-pong table amid colorful fabrics and smart sketches, a brilliant idea was born. A sisterhood of like-minded creative women quickly followed. Female-led ingenuity and the desire to make world a brighter place remain at the heart of the c

Our Vision To build a worldwide community that shares beauty, spreads optimism and inspires joy. Our Mission To connect and empower women and girls in their unique and remarkable journeys. Our Purpose To make the world a brighter place. We are conne

VB Cares

More than anything, we want to make tomorrow even brighter than today by creating more joyful lives for girls and women everywhere.

Together, we have built a culture of hope around breast cancer. We have helped school children here at home and around the world. We have uplifted local organizations and built better communities together. We are caring for our planet along the way too, with big new goals around sustainability.

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Diversity & Inclusion

At Vera Bradley, our purpose is fueled by our core values and the shared belief that we are truly better together. The mission of Project Quilt is to enhance and celebrate diversity, equity and inclusion throughout our company and in each of the communities we serve.

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