Privacy Policy

Effective Date: February 13, 2006
Last Updated: July 13, 2012

Our Commitment To Privacy
Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make links available to it on our homepage and at points where personal information may be requested. Vera Bradley Designs, Inc. ("Vera Bradley") reserves the right to change, modify, add to or remove portions of this policy at any time. Please check this page periodically for any changes. Privacy Policy changes will apply to the Personal Information collected from the date of posting of the revised Privacy Policy to Vera Bradley's website. Vera Bradley will always apply the version of the Privacy Policy under which your information was collected, unless we obtain your prior consent.

Information Collected

Personal Information
Vera Bradley collects Personal Information from our visitors on a voluntary basis. "Personal Information" may include your name, billing address, shipping address, email address, phone number, mobile device number, birth date, credit card account data and other purchasing information. You may also provide us with photographs or other video/media content which may contain Personal Information. Unless specifically stated, we do not require this information to obtain access to our site. By using our site and providing us with Personal Information, you consent to Vera Bradley's use of such information as described in this Privacy Policy. The Personal information we collect is used by Vera Bradley for the purposes enumerated below and on our website:

  • Consumer Purchases: You may be asked to voluntarily provide Personal Information to make purchases or to have access to some features of our site. We use your Personal Information to process your orders and administer your account. You may always refuse to provide your Personal Information, but this may lead to our inability to provide you with certain products or services. When you make a purchase with Vera Bradley online, you are automatically registered for our email marketing program, described below.

  • Customer Service: On some pages our visitors can submit comments or ask questions. We also collect Personal Information when you send us emails containing questions or requests. We only save Personal Information associated with questions and requests in our customer service database (unless otherwise stated herein, data which does not expire and is retained) in order to respond to those questions and requests, and to better serve you when responding to any questions or requests you may have in the future.

  • Catalog Requests: The names and mailing addresses submitted by visitors who request a printed catalog are used to mail the catalog and may also be shared with your Favorite Store, or with our marketing partners to provide you with additional information or products we think may be of interest to you. If you would like to remove your name and address from our catalog mailing list, please send an email to customercare@verabradley.com. Please include your full name, email address and phone number in case we have questions.

  • Emails: Some of our pages allow visitors to register to receive periodic emails from us. Any email you receive from Vera Bradley will allow you to "unsubscribe" from this informational service at any time.

  • Accounts: When you register with us, Vera Bradley Customer Service collects some Personal Information in order to save preferences and Wish List information. On occasion, we may use this information to offer products or information that we think may be of interest to our customers (most of our customers enjoy receiving such material).

    Additionally, we may use this information to send emails reminding you of new products or special promotions. In addition, we may send you content-specific emails or special information about other Vera Bradley products in the future. On occasion, we also may send information or offers to our email subscribers on behalf of other Vera Bradley entities, such as Vera Bradley Retail Stores or the Vera Bradley Foundation for Breast Cancer.

    If you prefer not to receive the information or offers described above, please 1) follow the instructions in the email to "unsubscribe;" 2) send a postcard or letter to Vera Bradley Customer Service, 2208 Production Road, Fort Wayne, Indiana 46808; or 3) send an email to customercare@verabradley.com, and we will remove your name from our email mailing list. Please include your full name, email address and phone number in case we have questions. It may take several days to process your instructions, and you may receive messages after submitting your instructions.

  • Email a Friend: There are some features on our website that may require visitors to enter another person's Personal Information and/or email address in order to use the feature. We only use this information to allow visitors to share certain website content with friends.

  • Discussion/Social Networking Forums: Our website may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide Personal Information, materials and related content. If you submit Personal Information when using these public features, please note that such Personal Information may be publicly posted and otherwise disclosed and used without limitation or restriction.

  • Offers, Surveys and Promotions: Vera Bradley or our partners may use your Personal Information to notify you about special offers, promotions, news and surveys that may be of interest to you. These notifications may be sent via email or text messages. Please note that Vera Bradley will not send any text messages to your mobile device without you opting in to receiving such messages. You may opt-out of receiving these notifications at any time by following the instructions set forth below in the Opt-Out section of this Privacy Policy or as set forth in the SMS Terms of Service, or by following the instructions in the notification.

  • Legal Requirements: Vera Bradley may have to disclose your Personal Information to provide Internet security or to comply with legal requirements.

Non-personal Information
Vera Bradley collects a variety of non-personal information ("Anonymous Information" ) from visitors to our website. Anonymous Information may include: the operating system on your computer, the type of web browser you are using, your IP address, and the links you followed to enter and leave the site. Anonymous Information is not personally identifiable and is collected automatically via the use of cookies (small computer files saved on your hard drive) and other standard web technology by Vera Bradley or a third party advertiser. Cookies allow us to tailor the website to better match your interests and preferences. With most internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions to learn more about these functions. If you reject cookies, functionality of the website may be limited and you may not be able to take advantage of many of our website's features. We may use third party advertising companies to place ads on the website and to place our ads on other websites. These companies may use Anonymous Information about your visits to this and other websites to provide advertisements on the website and other sites about goods and services that may be of interest to you.

Vera Bradley's web servers collect the domain names of visitors to our website, however, they do not recognize individual email addresses. Aggregate information showing the IP addresses and/or domain names of visitors, the number of visits, average time spent on the website, pages viewed, etc. is collected and used only for internal review to measure the overall use of our website and provide direction for its continuous improvement. This information is not sold to or shared with other organizations for commercial purposes.

Health Information
The Vera Bradley website is not intended to or designed to solicit personal health information. We do not collect personal health information.

Sharing of Information

Except as set forth in this Policy, we do not share your Personal Information unless you have given us permission to do so, for example, by checking the box allowing us to share your Personal Information with your Favorite Store, or by checking the box allowing us to share your Personal Information with our marketing partners.

At times, we employ other companies and individuals to perform certain functions on our behalf. Examples include removing repetitive information from customer lists, analyzing data, providing marketing assistance, sending emails and text messages and processing credit card payments. In the scope of providing services on behalf of Vera Bradley, these third parties may have access to your Personal Information. Using contractual or other arrangements, Vera Bradley will ensure that these agents, contractors and third party service providers, who may receive Personal Information in the course of providing services to Vera Bradley, protect the Personal Information in a manner consistent with the principles set out in this Privacy Policy.

Vera Bradley may also disclose personally identifiable information based on a good-faith belief that such disclosure is necessary to conform to or comply with the law or that such disclosure is necessary to protect our website visitors or the general public.

If Vera Bradley is involved in a sale of a substantial portion of its business assets, Anonymous and Personal Information may be among the transferred assets.

Privacy Of Children

Vera Bradley encourages parents and guardians to be aware of and participate in their children's online activities. We strictly adhere to the Children's Online Privacy Protection Act and will not knowingly collect, use or disclose Personal Information from any child under the age of 13 in any manner that violates this law. IF YOU ARE UNDER THE AGE OF 18, PLEASE READ THIS PRIVACY POLICY WITH A PARENT OR LEGAL GUARDIAN. IF YOU ARE UNDER THE AGE OF 13, YOU SHOULD GET YOUR PARENT'S OR LEGAL GUARDIAN'S PERMISSION BEFORE GIVING OUT ANY PERSONAL INFORMATION. Only visitors who are 18 years or older may purchase products from our website.

Retention Of Information

Vera Bradley retains Personal and Anonymous Information for as long as the information is relevant to our business purposes or in the case of Personal Information, until you request the removal of such information by contacting us as set forth in this Privacy Policy.

Our Commitment to Data Security

Vera Bradley utilizes appropriate physical, electronic, and managerial procedures to guard our online visitors' Personal Information against unauthorized access and use, including Secure Sockets Layer (SSL) encryption technology to protect credit card data transmission during online store purchases. All Personal Information is stored on secured servers, behind a firewall at a data center with access to data strictly controlled and all information is protected by Vera Bradley's security measures, which are periodically reviewed.

Links

Vera Bradley's website may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, Vera Bradley is not responsible for the collection or use of your Personal or Anonymous Information at any third party sites. Therefore, Vera Bradley disclaims any liability for any third party's use of your Personal or Anonymous Information obtained through using the third party website.

How You Can Access, Correct or Delete Your Personal Information

Visitors may modify Personal Information stored by Vera Bradley by accessing their account. Stored Personal Information does not expire and is retained until you request that it be deleted from our database. If you would like to remove your name and Personal Information from our records, please write to us at or call:

Vera Bradley Customer Service
2208 Production Road
Fort Wayne, Indiana 46808
or customercare@verabradley.com or (888) 855-8372.

Please include your full name, email address and phone number in case we have questions.

Opt-Out

You can opt-out of use of this website or unsubscribe from receiving emails or text messages from us by following the instructions on any emails or text messages that you receive from us. In addition, with text messages, you can opt-out by replying STOP at anytime and you can receive assistance by replying HELP.

Email Communications

When you send an email to Vera Bradley, you are communicating with Vera Bradley electronically. You thereby consent to receive communications from Vera Bradley electronically. Vera Bradley may communicate with you by email or by posting notices on the website. All agreements, notices, disclosures and other communications that Vera Bradley provides to you electronically satisfy any legal requirement that such communications be in writing.

Your California Privacy Rights

Beginning January 1, 2005, California law permits individuals who are California residents to request once in any calendar year certain information regarding our disclosure of Personal Information to third parties for marketing purposes. To make such a request, please contact us by email at customercare@verabradley.com, or write us at:

Vera Bradley Customer Service
2208 Production Road
Fort Wayne, Indiana 46808

Questions/Contact Us

If you have questions about the website, the collection of information that occurs on the website, or this Privacy Policy, please email customercare@verabradley.com.