We create bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
About Us
Vera Bradley started with a feeling
Our founders saw a world of travel that felt purely practical, and imagined something more expressive, more personal, more joyful. That sparked a movement: one that has brightened journeys and turned essentials into statements since 1982.
"This place could use some color!"
-Co-founder Barbara Bradley Baekgaard
Designed for real life
You move in a hundred different ways and we’re here for all of them. From daily routines to once‑in‑a‑lifetime moments, we create pieces that fit your life and reflect your individuality.
Every detail matters
Behind every pattern is a purpose. Every pocket, stitch, and silhouette is designed to make life easier, so everything has its place and moves with ease.
Then come the finishing touches. The extras, the personal details, the small things that turn something well-designed into something uniquely yours. And we have it all.
Giving back
What matters most is our community. Together, we’ve raised more than $40 million for breast cancer research, a commitment that began in 1993 and continues today.
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