Packed with Love

Blessings in a Backpack + Vera Bradley

Blessings in a Backpack is so very near and dear to our hearts. This amazing organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.

We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Plus — backpacks are what we do best!

Did you know?

Did You Know?

There are more than 13.1 million children in this country who are at risk of going hungry.

1 child in 5 doesn't get the food they need every day.

Blessings in a Backpack feeds over 87,300 children in 45 states.

As little as $100 can feed a child every weekend for a full school year.

Join Us

Join Us

This back-to-school season, we're donating 50,000 brand-new backpacks to Blessings in a Backpack. And new this year, we're inviting YOU to join us in supporting their important work.

We're matching your donations to Blessings in a Backpack up to $50,000!*

Plus, if you donate $10 or more, we'll give you a FREE Iconic Bag Charm (a $20 value) as a special thank you.**

Please note, your keychain will ship to the billing address provided in the donation form. Please allow 7 – 10 days.

*Vera Bradley will match 100% of any donations made, up to a maximum of $50,000.
**While supplies last.