Packed with Love

Blessings in a Backpack + Vera Bradley

Blessings in a Backpack is so very near and dear to our hearts. This amazing organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.

We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Plus — backpacks are what we do best!

Did you know?

Did You Know?

There are more than 13.1 million children in this country who are at risk of going hungry.

1 child in 5 doesn't get the food they need every day.

Blessings in a Backpack feeds over 87,300 children in 45 states.

As little as $130 can feed a child every weekend for a full school year.

Join Us

Join Us

This past back-to-school season, we donated 50,000 brand-new backpacks to Blessings in a Backpack. We also invited you to join in supporting this important work by matching your donations to Blessings in a Backpack.

This fall we also planned a number of star-studded packing and school events, partnering with celebrities like Jennifer Hudson, Bailee Madison and Lauren Alaina to get the word out about this super-special charity.

We support Blessings in a Backpack throughout the year with our own school supplies drives, packing events and ongoing donations.

You can help, too! Make a donation to Blessing in a Backpack, and receive an exclusive Iconic Bag Charm (a $20 value) with your gift of $10 or more.