On a Mission

VB Cares

At Vera Bradley, we’ve always believed in working to make women’s lives better. This common thread drives our purpose and fuels our passion, from the products we design to how we give back. It’s at the heart of every organization we partner with — each one uniquely supports women and children, creating positive ripple effects in communities and around the world.

Vera Bradley Foundation for Breast Cancer

The art of compassion. The science of hope.

Vera Bradley Foundation for Breast Cancer

The loss of our dear friend and colleague, Mary Sloan, in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. It is through the celebration of her life, and the lives and legacies of all who have braved the disease, that we remain steadfast in our commitment to create a community of hope around breast cancer.

Our gracious coworkers, business partners, customers and friends share our passion for finding a cure, and together we have raised more than $32.5 million to support critical breast cancer research.

Our team at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine in Indianapolis, Indiana, collaborates with researchers and leads clinical trials nationwide.

They are focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple negative breast cancer. Their progress on Monogrammed Medicine is leading to promising discoveries in the areas of diagnosis, treatment and prevention.

Eighty-one cents of every dollar donated to the Foundation goes to breast cancer research.

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New Hope Girls

A Beautiful Purpose

New Hope Girls

When we were first introduced to New Hope Girls, we were so inspired by their story and mission: providing light and life to girls and women from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.

We sponsored New Hope Girl’s new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a place for women to grow as artisans and individuals.

In 2019, on International Women’s Day, we launched a special collection in partnership with New Hope Girls. Thanks to our supportive community of customers, it sold out within hours — but you can still support New Hope Girls’ important work.

Join Us

Blessings in a Backpack

Something to Share

Blessings in a Backpack

Another charity that quickly captured our hearts with its impact is Blessings in a Backpack. This national organization mobilizes communities, individuals and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.

We love this program for all the ways it impacts kids’ lives, from overall health to better school attendance and performance. Plus — backpacks are what we do!

In the fall of 2018, we donated over 25,000 backpacks. Our team traveled across the country to select schools to surprise students in person with their new bags. As little as $100 can feed one child every weekend for a full 38-week school year.

Get Involved

Read more about some of our recent projects:

Read more on the blog