On a Mission

VB Cares

At Vera Bradley, we love to make women’s lives better. This common thread drives our purpose and fuels our passion, from the products we design to how we give back. It’s at the heart of every organization we partner with, too — each one uniquely supports women and children, creating positive ripple effects nationwide and around the world.

The art of compassion. The science of hope.

Vera Bradley Foundation for Breast Cancer

The loss of our dear friend and colleague, Mary Sloan, in 1993 was the inspiration for the Vera Bradley Foundation for Breast Cancer. It is through the celebration of her life, and the lives and legacies of all who have braved the disease, that we remain steadfast in our commitment to create a community of hope around breast cancer.

Our gracious coworkers, business partners, customers and friends share our passion for finding a cure, and together we have raised more than $32.5 million to support critical breast cancer research.

Our team at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine in Indianapolis, Indiana, collaborates with researchers and leads clinical trials nationwide. They are focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple-negative breast cancer. Their progress on Monogrammed Medicine is leading to promising discoveries in the areas of diagnosis, treatment and prevention.

Eighty-one cents of every dollar donated to the Foundation goes to breast cancer research.

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New Hope Girls

A Beautiful Purpose

New Hope Girls

When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women from the darkest and most difficult places. After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.

We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.

In 2019, on International Women’s Day, we launched a special collection in partnership with New Hope Girls. Thanks to our supportive community of customers, it sold out within hours — but you can still support New Hope Girls’ important work.

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Blessings in a Backpack

Something to Share

Blessings in a Backpack

Another charity that quickly captured our hearts with its mission and impact is Blessings in a Backpack. This national organization mobilizes communities to provide food to school children in need.

This fall, we gave away 50,000 Vera Bradley backpacks and matched your donations dollar for dollar up to $50,000. We also hosted star-studded packing events throughout the country to bring awareness and support to this important charity.

Learn How You Can Help

Tied to a Cause

25% of the purchase price from the sale of these styles supports a VB Cares partner

Read more about some of our recent projects:

Read more on the blog