ABOUT VERA BRADLEY

Barb & Pat at SOHO

Our Story


It all started with a friendship ... and one brilliant idea. Friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 and recognized a lack of feminine-looking luggage for women and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company.

Mother, Model, Hostess and Friend ...

Vera Bradley was the mother of our co-founder Barbara Baekgaard. A true inspiration, she worked as a sales representative for us in south Florida until she passed away in the early 1990s. She was an exceptional woman, and her timeless sense of style continues to inspire us to keep the party going. We celebrate Vera each year with a birthday party in her honor.

 

Our Business


Best known for our iconic prints and smart styles, Vera Bradley is a leading designer of women's handbags, travel items and accessories. We design thoughtful solutions filled with special details that make each day easier … and a bit more beautiful.

At its very core, Vera Bradley is an innovative brand for women. We’ve always been inspired by the needs of our customers, and our proudest moments have been when we can bring communities of women together through their shared love of beauty.

We have multiple distribution points throughout the United States and Japan. We sell directly to the consumer through our full-price and factory stores, e-commerce, and Annual Outlet Sale. In addition, we sell indirectly through our department store and special boutique partners.

OUR BELIEFS

We celebrate beauty in all we do. We look for Associates who are excited to celebrate alongside us. We believe in making someone's day by living our values.

Empathy – Acting with compassion in our hearts and having an open mind. We design our products with a deep understanding of our consumer. They are the focus of all we do.

Kindness – Caring for everyone we meet like family. We treat our consumers, coworkers and partners with utmost care.

Ingenuity – Using creativity to solve problems with flair. We continually strive for artful solutions to solve real needs.

Tenacity – Doing the right thing and keeping a perspective on the bigger picture. We are a relentless force paving the way for new ways to uplift women.

Thoughtfulness – Paying attention and perfecting the details. We never sacrifice an opportunity to be inviting, warm and considerate.

Optimism – Bringing a lighthearted demeanor and fun to every situation. We share our bright spirit and good-natured humor through every interaction.

 

OUR MISSION OF CARING


At Vera Bradley, we love to make women’s lives better. This common thread drives our purpose and fuels our passion, from the products we design to how we give back.

Vera Bradley Foundation for Breast Cancer

Our co-founders began raising funds for breast cancer research in 1993 after the loss of a dear friend. Since then, the Vera Bradley Foundation for Breast Cancer has raised over $32.5 million to support advancements in critical research at the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine.

New Hope Girls

Our partnership with New Hope Girls supports their important work of providing light and life to girls and women from dark and difficult places, restoring their identities and offering them a purpose for the future. We helped New Hope Girls establish their own workshop in 2016, and this year we partnered with them on a special collection for International Women's Day.

Blessings in a Backpack

Blessings in a Backpack mobilizes communities nationwide to provide food for elementary students who might otherwise go hungry. This charity is so near and dear to our hearts; we love giving our time, talents — and our backpacks! — to such a worthy cause.

Reaching beyond our corporate commitments, we match our employees' contributions to local agencies and other non-profits that are important to them nationwide. Our Volunteer Time Off program encourages employees to apply their time and talents at non-profits of their choice one day per year. In all, we donate product and dollars to more than 3,000 causes annually.

 

OUR RESPONSIBILITY


Our influence doesn't stop there. Vera Bradley is dedicated to lending a hand, being a supporter of our communities and advocating for responsible product production. We are also passionate about creating a workplace where we embrace diversity and inclusion.