Vera Bradley + Pura Vida
When you know, you know, and when we met Pura Vida, we knew we just had to collaborate. We were so drawn to their commitment to giving back. Pura Vida bracelets support 800+ artisans worldwide. We also loved their cool use of color and their story — they too were started by two best friends. For our very first collection together — an everyday backpack and a must-have bracelet — we took cues from Pura Vida’s breezy beachside vibe and our own signature easygoing style. The best part? You won’t find these limited-edition styles anywhere else.