Inside Stitch

The official Vera Bradley blog

2017 Vera Bradley Classic

2017 Vera Bradley Classic
Featured in Town & Country Magazine’s social calendar alongside the Tour De France and Wimbledon, the Vera Bradley Foundation Classic is one of the most exciting events of the summer. 2017 marks the 24th year that the Vera Bradley Foundation for Breast Cancer has hosted the largest women’s amateur golf and tennis charity event in the nation.

The funds are raised to support breast cancer research at the Vera Bradley Foundation for Breast Cancer Research Laboratories, which are locate at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis. Our co-founders, Barbara Bradley Baekgaard and Patricia Miller, unveiled the total amount raised for breast cancer research at the celebration dinner on Monday night, and this year’s contributions smashed previous years’ records!

Inspired by the stories of amazing breast cancer survivors, more than 400 athletes hit the courts and course to raise funds for breast cancer research. The rest of the story is all in the numbers and, of course, the colors.

2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic

Gifts The Bride Actually Wants

With wedding season in full force, weekends book up with bachelorette parties, bridal showers and of course, the big day. If the constant wedding events are making your head spin, the last thing on your mind is what to gift the bride. She has her registry filled with kitchen gadgets and home essentials, but it often feels impersonal checking off another box on her registry. You want to give a gift that stands out — one that she’ll find thoughtful and useful and know it’s from you. That can be a tall order when you’re competing with 250 other guests trying to do the same thing. We went straight to the source and chatted with newlywed and Vera Bradley associate, Allison, to hear the details on the big day and what the bride actually wants.

Bride Profile

bride profile

VB: How did he propose?

Allison: He proposed while we were on vacation in Key West. He secretly had our families fly down as a surprise!

Allison and George

VB: What surprised you the most about your big day?

Allison: I was surprised by how calm I was and that I didn’t get super emotional. We both were just excited and happy! I was also a little surprised by how smoothly everything went.

VB: What was something you wish you’d put on your registry but didn’t?

Allison: We recently bought a house together, so I wish we had put more tools on there for all of the house projects we have going on.

Allison and George

VB: What was the best gift you received and was it on your registry?

Allison: I got a massage from my coworkers, which was not on my registry. I loved this because it was very needed after the wedding planning!

VB: If a guest wants to give a personal gift for the bride, but is unsure of what to get, what would you recommend?

Allison: A monogrammed tote with her new initials on it! It’s thoughtful, and she can use it both for and after her honeymoon

What the bride really wants

Recently walked down the aisle yourself? Enter for a chance to win a customized Vera Bradley prize package and an instant camera. Post a photo capturing your proudest moment with the hashtags #vbcelebrate and #entry and fill out the form.

Sneak Peek: Modern Medley

It wouldn’t be June if we didn’t have a few new arrivals. The sunshine, warm weather and al fresco brunches has us craving more color. Luckily, you don’t have to wait much longer! Arriving online and in stores on Thursday, June 15, Modern Medley is a cheery mix of small-scale prints in your favorite bright colors. This geometric pattern features quilt “pieces” for a modern update to patchwork design. You’ll feel good carrying Modern Medley, too, since it’s our 2017 Vera Bradley Foundation pattern supporting breast cancer research. That’s what we call a win-win.

Sneak peek: Modern Medley
Sneak peek: Modern Medley
Sneak peek: Modern Medley

Sneak peek: Modern Medley

Sneak peek: Modern Medley
Sneak peek: Modern Medley

how to wear it: Modern Medley

With so many prints within the pattern, you may be wondering how to style Modern Medley. We’re firm believers in mixing our patterns, so we recommend pairing your bag with your favorite patterned shorts (like these adorable pineapple shorts). The beauty of multiple patterns is that you have a variety of colors to choose from when coordinating your outfit. We love starting with a few white accessories and adding a pop of color or two to bring out the brights in the pattern.

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:

Desktop Download: Modern Medley

Download: Desktop | Tablet | Mobile

See the inspiration in pictures. Visit our Modern Medley board on Pinterest

Shop the entire collection when it arrives, online and in stores, on Thursday, June 15!

Gifts For Every Type of Grad

June marks the start of summer, which always feels like a new beginning. With the start of a new month, we say goodbye to spring, those frequent rain showers (although we do love the May flowers) and, for many, the school year. When school lets out for the summer, it brings an overwhelming sense of excitement to all — particularly those who just graduated. Grads who have just turned their tassels are gearing up for the next chapter and can often be filled with stress, so it’s your job to gift something that will help them through their big transition. That’s where we come in — as experts on gift-giving and adding beautiful solutions to their lives, we know how to turn that anxiety into excitement in no time. Whether your grad is dedicating their life to helping others or plans to power through the business world, we have just the thing.

The Future Teacher

With her love of essays and timed math tests, it’s no surprise she became a teacher. Shaping our future leaders requires endless patience, organization and — with our help — colorful accessories to keep her day bright. From a functional (but always stylish) work bag to notebooks and agendas, any gift to help her keep it together will be appreciated.

top gift for the future teacher

Top Gift for the Teacher: Vera Tote
With 6 interior slip pockets, 3 exterior pockets and a zip closure, she can fit her lunch bag, lesson plans and anything else she needs to conquer the classroom.

The Future Athlete

From hitting the trails to teaching that 6 am Zumba class, she has always done her best work in a pair of sneakers and yoga pants. This all-star athlete is nowhere close to stopping, so she needs accessories that can keep up with her fast-paced lifestyle. From a Hanging Organizer to keep her post-workout essentials organized to the water bottle that will keep her hydrated in style, these gifts will help her stick to her crazy schedule.

top gift for the future athlete

Top Gift for the Athlete: Compact Sport Bag
With exterior and interior pockets for maximum organization, this sport bag is both colorful and packable for wherever the road takes her. Her workouts will stay organized and on-schedule with the handy tablet sleeve in the back.

The Future Creative

She always thinks outside the box and her future will follow suit. The creative genius in your life is ready to share her innovative ideas with the world, but needs a few accessories to support her vision. Make her day with a gift (or two) as colorful as her personality.

top gift for the future creative

Top Gift for the Creative: Leighton Backpack
Made for girls on-the-go, this mid-size backpack has a hidden pocket on the back for her phone, with plenty of space to store her tablet, art supplies and countless sketches. She can choose microfiber, signature cotton or leather to best fit her personal style.

The Future Girl Boss

Her relentless motivation and ambition are inspiring — it’s just a matter of time before she climbs that corporate ladder. This future CEO is no stranger to hard work and is ready to show the business world what she’s capable of. Give her an extra boost of confidence with a work bag to help her slay her first day (and beyond).

top gift for the future girl boss

Top Gift for the Girl Boss: On a Roll Work Bag
She is sure to make a splash on her business trips with this stylish work bag. With a trolley sleeve, laptop compartment and front zippered pocket, this bag is carry-on compliant and spacious enough to fit everything she’ll need.

If you or someone you know needs some tips for their first day on the job, we have you covered.

Have an accomplishment that deserves to be shared with the world — perhaps a recent graduation? Enter our Look Out, World! Sweepstakes for a chance to win a customized Vera Bradley prize package and a Fuji Instant Camera.

The Monthly Edit: June

Grab your flip-flops and beach bag — summer is here! June has finally arrived, bringing sunshine, long weekends and all of the al fresco dining. Your summer weekends fill up quickly, so it can be hard to keep up with everything. We’re going to make this easy for you and share five highlights of the month you won’t want to miss.


What are you looking forward to most this month? Share below in the comments!

3 Tips to Taking Better Photos

3 tips to taking better photos
Let’s be honest, double taps and positive emojis on our posts make us feel all the love. Of course, we can’t forget about the ultimate form of flattery­­­­ – a feature from your favorite brand.  If you want your photos to catch our attention, follow these three tips for a double-tap-worthy work of art:


Nothing beats natural light. Take your photo by a window or head outside.

   3 tips to taking better photos
3 tips to taking better photos


Clear the clutter. Whether you’re featuring your new shoes or a cute clutch, make sure to show off it off against a clean and simple background.

3 tips to taking better photos
3 tips to taking better photos


Use the hashtag #verabradley with all of your posts featuring our product so that we can find and feature your photos! Bonus tip: We can’t find your photo if your account is private, so make sure it is set to public.

Snap and share your best looks with us and maybe you’ll see them right here or here.

The Look Out, World! Sweepstakes is officially underway and we want to see photos of your greatest accomplishment. Use the hashtags #vbcelebrate and #entry on your photos for a chance to win a customized prize package and a feature on our social pages. After posting your photos, go to to complete your entry.

Hey Jill: How Do I Finally Get That Promotion?

Hey Jill
There’s something about spring that makes us desire a fresh start. From reorganizing our desks to color-coding our closets, we have a newfound motivation this time of year — and with graduations this month, we have careers on the mind. Whether you’re fresh out of college or you’re refreshing your résumé, it’s always a good idea to listen to some quality career advice. It’s hard to know what to expect for an interview or your first day on the job, which is why we went straight to the source: we met with our own Human Resources Business Partner, Jill, to answer your burning questions on how to finally get that promotion.

VB: If an associate is excelling in their position, what are the top things managers look for to determine if they are ready for a promotion?

Jill: There are a few things managers take into consideration. First, is the associate mastering their current role and working at the next level up? Second, does the associate go above and beyond? This could include volunteering for a special project or taking on additional tasks relevant to the next-level position. Lastly, a positive, can-do attitude never hurts.

ask Jill

VB: Is it taboo for an associate to ask about a promotion timeline?

Jill: It is not taboo, but the associate should keep the overall state of the business in mind. Is the company announcing growth plans or has there been downsizing? Understand that a promotion timeline may change from year to year as the business state changes, and that there must be a business need for the role or an open position.

VB: How do you recommend bringing up the question of a promotion timeline?

Jill: I would encourage the associate to have a conversation with their manager about the type of work they enjoy doing. They can ask if there are ways to become more involved in a project or if they can take on additional responsibilities.

hey Jill

VB: Do you have any go-to websites for career tips?

Jill: I love looking at The Muse and LinkedIn.

If you just landed the job and are ready to start your first day, here are five things to remember. Still in need of interview tips? We’ve got you.

Have an accomplishment that deserves to be shared with the world? Enter our Look Out World Sweepstakes for a chance to win a customized Vera Bradley prize package and a Fuji Instant Camera.