Inside Stitch

The official Vera Bradley blog

Behind the Scenes: Back to School Photo Shoot

Last week’s new arrivals release has us feeling all of the preppy vibes. Our new patterns and styles are rooted in heritage, so our creative team needed to find a photo shoot location that would reflect the design inspiration. Back in February when everyone was curling up in throw blankets, our team was in Savannah, Georgia scouting the perfect location for our Back to School photo shoot. We got the scoop from Senior Art Director, Lionel, who shared the inspiration behind this season’s photo shoot and the highlights of our new collection.

VB: Tell us about the theme for the Back to School photo shoot.

Lionel: “For Back to School, we went back to our heritage, which was heavily rooted in prints and pattern mixing. We really embraced this idea, particularly in our styling. The team wanted to give our girls a bit of a rock-n-roll edge, so music became a key element of the season. You’ll see our models rock various instruments throughout the campaign.”

Fall 2017 behind the scenes

VB: How did the new patterns inspire the overall Back to School theme?

Lionel: “Our Back to School patterns are bright and playful, so we wanted to ensure that attitude was carried throughout the theme of the season. Going back to school shouldn’t be boring or mundane, so we think our backpacks will get you an A+ in style!”

Fall 2017 behind the scenes

VB: Why did you choose Savannah as this year’s shoot location?

Lionel: “We chose Savannah, Georgia because of their beautiful historical architecture, which we felt tied back nicely to our heritage. The shoot had a small town feel since most of the locations we shot in were within walking distance of each other. The Savannah College of Art and Design has also done an amazing job restoring the city while still maintaining its history. We really loved the large oak trees with Spanish moss, which gave a true fall atmosphere in the South, even though it was late February.”

Fall 2017 behind the scenes

Fall 2017 behind the scenes

VB: What was your favorite part about working on this photo shoot and what did you learn? 

Lionel: “My favorite part of this shoot was connecting with a lot of local community members and shops around Savannah. We shot in the iconic Forsyth Park, a cute coffee shop called Mirabelle Café and Paris Market. Paris Market is a beautiful space we shot in and around that you’ll spot in our later Fall Fashion launch. I learned that Vera Bradley had actually shot in Savannah previously, so it’s interesting that we can take the same location and make it look and feel completely different. I also learned a lot of movies have been filmed in Savannah, like Forrest Gump and the new Baywatch movie!”

Fall 2017 behind the scenes

Fall 2017 behind the scenes

VB: What should our fans know about this year’s Back to School Collection?

Lionel: There’s a big floral trend in fashion right now! I especially love our Ditsy Floral and Modern Medley patterns because they’re bold and this season is all about not being afraid to stand out. We also paid close attention to functionality and ensured our products are not only beautiful, but also provide solutions from a padded laptop sleeve to a special pocket for your phone charger. Lastly, don’t be afraid to mix and match patterns (or wear head-to-toe patterns)!”

Fall 2017 behind the scenes

Haven’t checked out our new arrivals yet? Shop the full collection

3 Ways to Use a Throw Blanket in the Summer

There are few things we love more than wrapping up in a cozy throw blanket with a toasty hot chocolate on a cold day. Our throw blankets are constantly used throughout the cool months of the year but don’t get much love in the summer. With the vibrantly colored patterns and softest touch ever, our throws deserve to shine all year, so we rounded up our three favorite ways to use our throw blankets in the summer.

1. Picturesque Picnic

3 ways to use a throw blanket
There’s nothing like sipping on rosé and snacking on strawberries in the summer. Make your next picnic insta-worthy by adding a pop of pattern. Pack your favorite cheeses and fruit and have yourself a picnic (literally).

2. Living Chic

Living Chic
You may not be curling up in your throw this time of year, but why not keep it on display? Toss it over a blanket ladder or drape it on your couch as an unexpected accent piece.

3. Cozy in the Car

3 ways to use a throw blanket
Between countless getaways and weekends at the lake, we spend a lot of time in the car during the summer. Put a few throw blankets in a basket in the backseat or trunk of your car for your next road trip (because you’re bound to take a nap). This will also come in handy if you frequent the drive-in movie theater on chilly summer nights.

Have you ever used your throw blanket in a unique way before? Tell us your favorite way to use a throw blanket in the comments!

What Every Bride Needs For Her Honeymoon

With wedding season in full force, weekends book up with bachelorette parties, bridal showers and of course, the big day. We know it can be hard to keep track of it all, so we’re here to help. We already chatted with ten-time bridesmaid, Anna, to get her tips on being a better bridesmaid, and now we wanted to learn more about what the bride needs for her honeymoon. You have plenty of parties and showers ahead, and it’s important to you that you choose a thoughtful gift that the bride actually will use. When the bride filled out her registry, she likely wasn’t thinking about her honeymoon. These pre-wedding events are the perfect time to gift her something she can use on her honeymoon, so we consulted with two brides-to-be to find out what’s on their wishlist.

Bride-to-Be Profiles

bride-to-be profiles

VB: Tell us about the proposal!

Caroline: “I was meeting Robert and his family in San Antonio a few days after Christmas. When I went down to baggage claim, I was greeted by Robert’s family and a big banner that said: “Welcome to the family!” They dropped the banner and Robert was kneeling behind it with the ring out. He loves his family so much and really wanted them to be involved.”

Kaitlin: “We were vacationing on the island of Mallorca in the Mediterranean Sea, south of Spain. We spent the day on the beach and looking for jellyfish in the cove. On our way back to the car, we wandered out on the pier to watch the sailboats and Dylan kept making small talk until we were alone. Then he dropped to one knee and said, “Will you make me the happiest man in the world and marry me?”. Of course, I said yes and the rest is history! The funniest part is that he had hidden the ring inside my Leighton Backpack and every time I would even consider leaving it at our apartment or in the car he would tell me I had to bring it along. I had no idea that I’d been carrying my future engagement ring around on my back for almost a week!”


VB: What are you looking forward to the most about your wedding day?

Caroline: “Besides the obvious excitement of marrying my best friend of eight years, I’m looking forward to dancing to my Grandpa’s 17-piece jazz band at our reception!”


Kaitlin: “I’m most looking forward to our wedding ceremony. We’ll be getting married in a beautiful outdoor location in the woods and we wrote our own vows together. I’m super excited to be surrounded by our loved ones and to get to tell them how awesome I think he is! I’m also pretty excited about gaining a four-letter last name!”

VB: Where are you going on your honeymoon?

Caroline: “We are going to Playa Del Carmen, Mexico. We plan to stay at an all-inclusive resort and maybe take a day trip to see the Mayan ruins or go ziplining.”

Kaitlin: “We will be going to Jamaica for our honeymoon and staying at an all-inclusive resort. We’re looking forward to having a swim-up suite and enjoying some serious R&R at the spa. We’ll also be doing some exploring on the island and attending a rum tour.”


VB: What essentials are you planning to bring for your honeymoon?

Caroline: “I’m planning on bringing a Straw Beach Tote for carrying my beach towel and flip flops to the beach and pool. For the plane ride, I’m bringing my fleece travel blanket because we’re leaving at 6 am and I’ll be taking a few naps!”

Kaitlin: “I’ll definitely be bringing my Lounge Around Beach Towel. I still haven’t used it yet, so I’m excited to show off that unique style on the beach. I will also be taking my ultimate travel essentials — the RFID Passport Cover and my Turquoise Sea Hanging Organizer.”

what the bride needs for her honeymoon

VB: If a bridal shower guest wants to give you a gift specifically for your honeymoon, what would you suggest?

Caroline: “I would love a new swimsuit for the beach! I love the Harper top and Shannon bottom. It’s fun, girly and will totally match the fruity cocktails I’ll be drinking!”

Kaitlin: “I would love to receive the Grand Traveler for my honeymoon. I’m obsessed with the trolley sleeve and the interior pockets are awesome for organizing the swimsuits, flip flops and accessories I’m planning to take along.”

For more wedding gift ideas, newlywed, Allison, shares what the bride actually wants

Recently walked down the aisle yourself? Enter for a chance to win a customized Vera Bradley prize package and an instant camera. Post a photo capturing your proudest moment with the hashtags #vbcelebrate and #entry and fill out the form.

How-to: Be A Better Bridesmaid

With wedding season in full force, weekends book up with bachelorette parties, bridal showers and of course, the big day. You’re at the age where everyone and their sister is getting engaged or married, so your calendar is completely filled with every wedding-related event. You’ve gone to a few bachelorette parties and attended dozens of weddings, but now it’s your time to serve as a bridesmaid for your best girlfriend. Being a bridesmaid can seem like all fun and games, but it’s actually a lot of work, too. It’s no secret that the big day is all about the bride, so it’s your job to keep her happy and stress-free. We chatted with ten-time bridesmaid veteran, Anna, to get tips on being a better bridesmaid and what to avoid in order to make the bride happy.

Bridesmaid Profile

bridesmaid profile

VB: How do you prepare to be a bridesmaid? What do you bring with you to better help you assist the bride?

Anna: “I make sure I have extras of anything in my cosmetic bag — bobby pins, tissues, nail polish, nail files, mints, lipstick, hair spray, etc. If the bride doesn’t need it, one of your fellow bridesmaids will. In one wedding, the bride really disliked her hair, and we all had to rally around her and fix it right before she walked down the aisle. We used all of my bobby pins, a curling iron and some stronghold hairspray.”

how to be a better bridesmaid

VB: What is the biggest thing you’ve learned about being a bridesmaid from your experience?

Anna: “Be prepared for anything! From comforting the bride-to-be to mediating a conflict between bridesmaids, I’ve had to play a lot of different roles during the wedding process. It’s a fun job, but can be physically and emotionally draining to be someone’s right-hand woman on the biggest day of her life!”

how to be a better bridesmaid

VB: What are three things that make a great bridesmaid?

Anna: “1. Always be punctual. The last thing a bride needs to worry about is when you are going to show up to her rehearsal dinner, bridal shower, wedding and reception.

2. Try to stay positive, no matter what. This is the biggest time of her life, so she will get stressed and maybe even become a bridezilla at times. Try to keep your complaints about the $200 dress or the fact that you have to take off work again for a bachelorette party to a minimum. She will do the same for you when your time comes.

3. Always ask how you can help. The bride may not need help, but the fact you are asking her lets her know you are there and that you care about her.”

VB: What should a bridesmaid NEVER do?

Anna: “NEVER complain about the other people in the wedding party. Whether the mother-in-law is driving everyone crazy, or one of the bridesmaids is a total diva, just keep comments to yourself. The bride is allowed to complain, but you are not.”

how to be a better bridesmaid

Are you a semi-professional bridesmaid over the summer, too? Share your top bridesmaid tips below!

Recently walked down the aisle yourself? Enter for a chance to win a customized Vera Bradley prize package and an instant camera. Post a photo capturing your proudest moment with the hashtags #vbcelebrate and #entry and fill out the form.

2017 Vera Bradley Classic

2017 Vera Bradley Classic
Featured in Town & Country Magazine’s social calendar alongside the Tour De France and Wimbledon, the Vera Bradley Foundation Classic is one of the most exciting events of the summer. 2017 marks the 24th year that the Vera Bradley Foundation for Breast Cancer has hosted the largest women’s amateur golf and tennis charity event in the nation.

The funds are raised to support breast cancer research at the Vera Bradley Foundation for Breast Cancer Research Laboratories, which are locate at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis. Our co-founders, Barbara Bradley Baekgaard and Patricia Miller, unveiled the total amount raised for breast cancer research at the celebration dinner on Monday night, and this year’s contributions smashed previous years’ records!

Inspired by the stories of amazing breast cancer survivors, more than 400 athletes hit the courts and course to raise funds for breast cancer research. The rest of the story is all in the numbers and, of course, the colors.

2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic2017 Vera Bradley Classic

Gifts The Bride Actually Wants

With wedding season in full force, weekends book up with bachelorette parties, bridal showers and of course, the big day. If the constant wedding events are making your head spin, the last thing on your mind is what to gift the bride. She has her registry filled with kitchen gadgets and home essentials, but it often feels impersonal checking off another box on her registry. You want to give a gift that stands out — one that she’ll find thoughtful and useful and know it’s from you. That can be a tall order when you’re competing with 250 other guests trying to do the same thing. We went straight to the source and chatted with newlywed and Vera Bradley associate, Allison, to hear the details on the big day and what the bride actually wants.

Bride Profile

bride profile

VB: How did he propose?

Allison: He proposed while we were on vacation in Key West. He secretly had our families fly down as a surprise!

Allison and George

VB: What surprised you the most about your big day?

Allison: I was surprised by how calm I was and that I didn’t get super emotional. We both were just excited and happy! I was also a little surprised by how smoothly everything went.

VB: What was something you wish you’d put on your registry but didn’t?

Allison: We recently bought a house together, so I wish we had put more tools on there for all of the house projects we have going on.

Allison and George

VB: What was the best gift you received and was it on your registry?

Allison: I got a massage from my coworkers, which was not on my registry. I loved this because it was very needed after the wedding planning!

VB: If a guest wants to give a personal gift for the bride, but is unsure of what to get, what would you recommend?

Allison: A monogrammed tote with her new initials on it! It’s thoughtful, and she can use it both for and after her honeymoon

What the bride really wants

Recently walked down the aisle yourself? Enter for a chance to win a customized Vera Bradley prize package and an instant camera. Post a photo capturing your proudest moment with the hashtags #vbcelebrate and #entry and fill out the form.

Sneak Peek: Modern Medley

It wouldn’t be June if we didn’t have a few new arrivals. The sunshine, warm weather and al fresco brunches has us craving more color. Luckily, you don’t have to wait much longer! Arriving online and in stores on Thursday, June 15, Modern Medley is a cheery mix of small-scale prints in your favorite bright colors. This geometric pattern features quilt “pieces” for a modern update to patchwork design. You’ll feel good carrying Modern Medley, too, since it’s our 2017 Vera Bradley Foundation pattern supporting breast cancer research. That’s what we call a win-win.

Sneak peek: Modern Medley
Sneak peek: Modern Medley
Sneak peek: Modern Medley

Sneak peek: Modern Medley

Sneak peek: Modern Medley
Sneak peek: Modern Medley

how to wear it: Modern Medley

With so many prints within the pattern, you may be wondering how to style Modern Medley. We’re firm believers in mixing our patterns, so we recommend pairing your bag with your favorite patterned shorts (like these adorable pineapple shorts). The beauty of multiple patterns is that you have a variety of colors to choose from when coordinating your outfit. We love starting with a few white accessories and adding a pop of color or two to bring out the brights in the pattern.

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:

Desktop Download: Modern Medley

Download: Desktop | Tablet | Mobile

See the inspiration in pictures. Visit our Modern Medley board on Pinterest

Shop the entire collection when it arrives, online and in stores, on Thursday, June 15!