Inside Stitch

The official Vera Bradley blog

We’re Open at International Market Place

Aloha! We’re excited we opened our doors at International Market Place in Honolulu, Hawaii. With its grand opening on August 25, International Market Place is an open-air shopping experience attracting locals and tourists alike with retail, dining and entertainment. Looks like its time to plan your next getaway with the girls. Our store team is dishing on how to make this the ultimate girls trip!

Vera Bradley at International Market Place

Vera Bradley at International Market Place

Vera Bradley at International Market Place

Say Aloha to …
Store Manager: Deanne Martinez
Assistant Store Managers: Lacey Kiabu and Janet Melchor

Our team doesn’t leave home without…

Vera 2.0 Tote

Leighton Backpack

Ultimate Crossbody

Quilted Marlo Satchel

Must-see Attractions…

Vera Bradley at International Market Place: Must-see attractions

Diamond Head | Waikiki Beach
Hanauma Bay | Pearl Harbor

Not in your neighborhood? Find a store near you

Dear Friends

Editor’s note: Women, ladies, sisters, daughters, gals, mothers. We believe that girls at every age are amazing. Vera Bradley was founded on female empowerment (and a love for colorful handbags). We’re here to raise each other up in positivity and believe that when women support each other, incredible things happen. We promise you’re going to love what we have for you… New logo, patterns, sweepstakes, special guests and so much more!

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
– Socrates

A few things have been changing around here and instead of giving you more quotes about embracing change, we handed the blog over to the woman who started it all. A letter about the new Vera Bradley, penned by our co-founder herself. We think she says it better than anyone.

A note from Vera Bradley Co-Founder, Barbara Bradley Baekgaard

It’s Good to Be a Girl Sweepstakes

Vera Bradley Sweepstakes
We’re celebrating all the reasons why #ItsGoodtoBeaGirl, like having doors open for you (chivalry isn’t dead yet) and belting out the lyrics to your favorite love song with no shame. We’re giving you another reason it’s good to be a girl: winning a trip to NYC with your whole squad – on us!

Win concert tickets to a top female artist at Madison Square Garden in New York for you and 4 of your BFFs, including round trip airfare, 3 nights hotel stay, limo transportation, a Vera Bradley shopping spree, $4000 spending money and more!

10 runner-ups will win a $100 Vera Bradley Gift Card

Two Ways to Enter:

1. Fill out your information at

2. Text keyword GIRL to 82275 *message and data rates apply

You’ll need a new bag if you win.
Here’s what we suggest for big city style.

For the concert
Hands-free, for dancing the night away, with glamorous accents that rival the star of the show.


Shop the Mia Wristlet

For Traveling
The airport is your runway! Arrive in NYC like a VIP with the perfect travel bag.

Large Duffel

Shop the Large Duffel 2.0

For the shopping spree
This special occasion calls for a classic crossbody. Trust us, you’ll need to keep your hands free for all of the shopping you’re going to do.

Sidesaddle Crossbody

Shop the Sidesaddle Crossbody

Good luck! What do you love most about being a girl?
Share in the comments below.

A Closer Look: Java Floral

There’s nothing like a little fall nostalgia – and we designed our newest pattern with that in mind. With nods to trends of the 1970s and fan-favorite Java Blue, Java Floral is exactly what your closet needs this fall. Java Floral features dusty blues and warm browns coming together in a floral print that pairs perfectly with your favorite denim. Whether you’re a lover of Java Blue or 70s street style, this pattern fits into any classic Americana wardrobe.

Java Floral

Java Floral

Java Floral

Java Floral

Java Floral

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:

Java Floral

Download: Desktop | Tablet | Mobile

See the visual inspiration. Visit our Java Floral board on Pinterest.

If neutrals are more your style, you’ll love our other new pattern, Painted Feathers.

Shop the entire collection when it arrives, online and in stores,
Thursday, August 25!

A Closer Look: Painted Feathers

As fall inches nearer, it’s time to flip your wardrobe to chunky sweaters, ankle boots and your favorite felt hat. As the temperature cools, so does the color scheme of your outfits. We designed our newest pattern with fall in mind, in shades of brown offset by gold, gray and lavender. Painted Feathers has 1970s influences, with natural elements and earthy tones reflected in the bohemian design. This boho pattern is perfect for the hippie at heart and trendsetter alike. Whether you love it in a backpack or crossbody, this pattern will be at home in your closet this fall.

Painted Feathers

Painted Feathers

Painted Feathers


Painted Feathers

Style your tech
Dress up your phone, tablet or desktop screen with our new pattern:


Download: Desktop | Tablet | Mobile

See the visual inspiration. Visit our Painted Feathers board on Pinterest.

Shop the entire collection when it arrives, online and in stores,
Thursday, August 25!

How-to: Organize Your Bag

Even though our back to school shopping days may be over, there is something satisfying about reorganizing in the fall. Whether your apartment could use a good cleaning or your desk is in need of some love (we have tips for that here), you’re sure to feel like a brand new person once you restore some order into your routine. Organizing shouldn’t stop in the home, but rather be a habit you carry on-the-go. They say you learn so much about a woman by what she keeps in her purse and we find that rings true. We’re sharing our three best tips for keeping your bag organized to reflect your most put-together self (even when your schedule is crazy busy).

1. Clear it out

Even in as little as a week, it’s amazing how much stuff we can accumulate in the bottom of our bag. Between receipts, gum wrappers and extra pens, we often use our purse as a dumping ground throughout the week. Make it a habit to clear everything out weekly. Divide the essentials from the non-essentials to set yourself up for a more successful week.

Triple Zip Hipster

2. A bag for your bag

One of the easiest ways to keep your bag organized is to use smaller bags within to organize your essentials. Small cosmetic bags are perfect for organizing your three shades of lipstick, mints, sunglasses and keys. Just using one or two of these helps separate the items that you will constantly need to access, so you won’t spend time digging around for them.

Triple Zip Hipster

3. Bigger isn’t always better

If you, like us, are tempted to throw your entire life into your bag, it may be best to eliminate that temptation and go for a smaller bag. Crossbodies make the perfect everyday bag, fitting the essentials while being small and hands-free. You can fit everything you need, but you’ll start to make smarter decisions about what should stay and what can go.


If the change in seasons is bringing travel opportunities your way, check out our tips for how to pack like a pro for a weekend getaway and overnight stay.

Vera’s Birthday Game

Vera's Birthday game

The game is now over and a winner has been selected. Thanks to everyone who played! We’ve updated the quiz with all of the correct answers below. How did you do?

Around this time every year, we look back on Vera Bradley’s fun, colorful life and timeless sense of style. We’re celebrating her birthday with a question game to see who knows our namesake the best.

Vera's Birthday game

If you answer all of the questions correctly, you could win a prize! Ready to play? Here are the rules of the game:

1. Comment below with your answers to all four questions.
2. If you answer all four questions correctly, you will be entered to win a prize
3. Contest will end on 8/7 and answers will be posted.

Let’s see how well you know Vera Bradley. Game on!

1 / Where did Vera live?
a. Miami Beach, Florida
b. New York, New York
c. Fort Wayne, Indiana
d. Chicago, Illinois

2 / Vera was a model at one point in her life. What company did she model for?
a. Ralph Lauren
b. Vera Bradley
c. Ford Modeling Agency
d. Elizabeth Arden

3 / What was her job with Vera Bradley?
a. Model
b. Sales Consultant
c. Marketing Associate
d. Designer

4 / What is Vera’s relationship to our co-founder, Barbara Bradley Baekgaard?
a. Mother
b. Grandmother
c. Aunt
d. Friend