Inside Stitch

The official Vera Bradley blog

What’s Inside: The Apple Orchard Bag

We all know the power of the perfect handbag. You know, the one that fits every outfit, occasion and essential. We know that your beautiful leather clutch can’t double as Fido’s travel bag (he gets his own, obvi) and a crossbody may not hold enough ice cream and wine required to cheer your bestie after a bad break up. Enter: Our latest blog series. Each month, we select and assemble a bag that caters to a situation you’re bound to find yourself.

Now that you’ve gotten in a few tailgates (learn how to assemble that bag here), it’s time to mark the next item off your bucket list – apple picking. Whether it’s an annual family tradition or an afternoon date idea with bae, apple picking is a fall activity loved by all.

what's inside: the apple orchard bag

For an afternoon at the orchard, you’ll need a hands-free bag that lets you spend less time fussing and more time picking. The perfect apple orchard bag is the Drawstring Backpack. It’s lightweight enough for an afternoon of wear but spacious enough to fit the essentials. Now that you have your bag, let us help you pack it for a successful day at the orchard.

1. Hat. Not only will a hat help shield the sun from your eyes, but it will also keep any bugs or fallen leaves out of your hair while you pick. That’s what we call fashion meets function.

2. Selfie Stick. Apple picking is the one fall activity that you can shamelessly take dozens of selfies and not feel obnoxious – because everyone else is doing the same thing. You’ll definitely want to document the day and remember how cute that felt hat is.

3. Water Bottle. Fall afternoons can still get pretty toasty, so you’ll need to stay hydrated if you’re walking around for a few hours. We love this S’well bottle since it keeps your cold drinks cool for 24 hours – even if it’s sitting in the sun. ( Plus, this will fit perfectly in the side pocket of your backpack.

4. Coin Purse. Most orchards kick it old school and don’t accept credit – so make sure you have cash and change on hand. Slip enough cash in a small coin purse for your apples and some fresh hot apple cider (

5. Market Tote. Be colorful (and green) and bring your own bag to put those Honey Crisps in. Our Market Tote is large enough to fit as many apples as an entire family would need, but can fold up and fit right in your backpack for travel.

Find an orchard near you

What bag would you like us to help you pack? Comment below with your suggestions and your idea could be featured next month!

5 Things Not to Miss in October

September was over in the blink of an eye and now fall is in full swing. October is always a busy time for us between Breast Cancer Awareness month, launching new patterns and planning our Halloween costumes. We know you’re working hard on that bucket list, but we have a lot in store for you this month. Here are the five things you absolutely won’t want to miss.

5 things not to miss in October

5 things not to miss in October

5 things not to miss in October

5 things not to miss in October

5 things not to miss in October

Don’t miss a thing – follow us at verabradley on Snapchat for exclusive behind the scenes sneak peeks of the office, new product and upcoming seasons!

A Story of Love and Hope

To date, the Vera Bradley Foundation for Breast Cancer has donated over $25 million to breast cancer research. As the month of breast cancer awareness kicks off, we’re working toward growing that number. Vera Bradley Merchandising Manager and three-year breast cancer survivor, Tina, was instrumental in developing a new item that supports the Foundation while providing comfort to victims of breast cancer. Read her story of love and hope here.

a story of love & hope

The power of a survivor…

I think it is a very powerful message that a survivor (me) worked on this project. So much of the reason I came to Vera Bradley was their ties with breast cancer and how important it is to me as a cause. I still have memories of my first chemo session — I took a Vera Bradley Tote. It held a blanket to keep me warm, a Tumbler for water (you are supposed to stay hydrated) and other essentials I needed for the day. The colorful bag was a bright spot in a dreary setting.

The power of a product…

The tassel on the charm is calming for someone going through chemo. It is something for them to hold on to and play with. It is a tangible reminder of their support system. I have a survivor friend who recently was diagnosed with a relapse of breast cancer. I plan to give the Love & Hope Bag Charm as a gift and sign of friendship and hope for my friend.

a story of love & hope

The power of support…

People just want to do something and don’t know what to do. Purchasing a Love & Hope Bag Charm is doing something positive in the name of breast cancer. It is showing support by just helping with the cause. You can purchase the bag charm for yourself, knowing that you’re supporting a cause, or you can purchase it and give it as a gift to someone you know is going through a difficult time.

a story of love & hope

The power of the Vera Bradley Foundation for Breast Cancer…

It was my goal to work for a company that had a breast cancer tie. Now, I get to see what they are doing and how they are putting it to work. That’s what is great about the Foundation — it is women helping women. There’s never a competition. It’s all how can we get through this because we don’t want anyone else to have it. It’s the Vera Bradley spirit.

a story of love & hope

The Love & Hope Bag Charm can be used as a beautiful accessory on your bag or as a gift for someone going through breast cancer. Any way that it is used, it is a symbol of support and friendship for someone that needs it most.

Show your support for the Foundation with a finishing touch that means so much and shop the Love & Hope Bag Charm.

You can also pick up Art Poppies, the official color of the Vera Bradley Foundation for Breast Cancer and October’s signature shade.

a story of love & hope


5 Ways to Wear a Crossbody

If you’re constantly on-the-go, you’re no stranger to the modern conveniences designed to fit your busy schedule.  From car chargers and travel mugs to Hulu and dry shampoo, our day is filled with these now-necessities intended to make our lives easier – selecting a new bag should be no different. Choosing the perfect fall bag shouldn’t have to be a stressful task on your to-do list, so we’re going to help you out. If there is one bag you need for fall, it’s a crossbody. With the capability to be hands-free, crossbody bags allow you to instead fill your hands with that venti soy half-caf latté and iPhone (which is essentially an extension of your hand lately). Crossbody bags come in a variety of shapes and sizes with different features to fit your needs. Five bloggers are sharing their favorite crossbody styles to help you choose which one is perfect for your personality and style.

how to style a crossbody 5 ways

Jenny, Boho Style File
Favorite Bag: Ultimate Crossbody in Cognac

“I love this bag because it’s so easy to transition from a crossbody to a clutch! The interior card slots make it easy to grab and go or toss in your bigger handbag. The cognac color can easily pair with every outfit – I paired it with my worn denim, white blouse and lemon yellow vest for a brunch date downtown. I also love it with a flowy maxi dress and booties for fall.” – Jenny

See more of Jenny’s brunch look here.

how to style a crossbody 5 ways

Jess, The Golden Girl
Favorite Bag: Cara Convertible Bag in Claret

“I love the color of this bag because it’s the perfect hue for fall! It adds the prettiest pop of color to any outfit and looks great with everything from an LBD to your game-day gear! (Go Pack, go!) I always pull it out of my closet whenever my outfit needs a little spicing up with a pop of color – I like to think of it as my new neutral. I will be wearing it with a lot of flannel for fall and using it as a transitional piece from work to weekend.” – Jess

how to style a crossbody 5 ways

Brooke, KBStyled
Favorite Bag: Mini Marlo Crossbody in Uptown Stripe

“The Mini Marlo Crossbody is perfect for dressing up or dressing down. I can carry it with a business suit to the office, a fun leather skirt for date night or with jeans and a sweater on the weekend! It’s the perfect size to carry straight from work to dinner – and I love the calf hair detailing!” – Brooke

how to style a crossbody 5 ways

Mae, Mae Amor
Favorite Bag: Preppy Poly Molly Crossbody in Claret

“I’m 5′ 0″ and the adjustable crossbody strap set to the shortest option suits me perfectly! This is the perfect size crossbody to carry the essentials. The front zip pocket is perfect for my phone and items I need to access quickly (keys, lip gloss, debit card). The larger compartment can hold my small planner, a large wallet, and a small cosmetic pouch. I really love that the material is water resistant so whether I get caught in the rain or spill my coffee, my bag and its contents stay protected.” – Mae

Read more about Mae’s rainy lunch date here.

how to style a crossbody 5 ways

Nicole, What Nicole Wore
Favorite Bag: Meredith Crossbody in Cognac

“The Meredith Crossbody has all of the features that I love in a crossbody and it’s large enough for me to throw in my wallet, keys, phone, lipstick and even a snack when I’m running out the door. A back zip pocket and three interior pockets make it easy to tuck away key items that you’ll need to reach. I’ve loved carrying this bag during the weekend festivals and markets in my hometown. I’m using this the next time I travel to visit friends – I can throw in my museum tickets, metro pass and even a backup cell phone charger.” – Nicole

Needing some extra inspiration on transitioning your wardrobe into fall?
We’ve got you


Soho VIP Party

Vera Bradley in Soho
You may have noticed a little more merriment on our social media last week. We’re still recovering this week from celebrating our Soho store and sweepstakes winners in the big city. If you followed along on our Snapchat you had front row seats for the whole soirée. Missed our snaps? No worries, we’re giving the scoop on the celebrity sightings and party secrets.

Vera Bradley in Soho

Vera Bradley in Soho
Instead of a red carpet, guests strolled up our pink carpet and entered the store through a custom archway complete with decorative butterflies inspired by the butterfly wallpaper featured inside the Soho store. Inside the store, guests enjoyed music by celebrity DJ Chelsea Leyland, a signature “Happy Thymes” cocktail and appetizers. And, since no VIP event is complete without a “swag bag,” each guest left the event with a new wristlet for fall and a couple of Signature prints.

Vera Bradley in Soho

Vera Bradley in Soho

Vera Bradley in Soho


Vera Bradley in Soho

Vera Bradley in Soho

Vera Bradley in Soho
Our VIP cocktail party was attended by actress, model and former Miss Universe Olivia Culpo, actress and comedienne Nöel Wells, TODAY Show personality and best-selling author Jill Martin and O The Oprah Magazine Creative Director Adam Glassman. Editors from Elle, Vogue, InStyle, Redbook and Glamour also stopped by to celebrate the Soho store.

Vera Bradley in Soho

Vera Bradley in Soho
Our sweeps winners also enjoyed a fun night clinking glasses with celebrities and meeting our co-founder, Barbara Bradley Baekgaard.

Vera Bradley in Soho

Cheers to a successful night celebrating our new flagship store!


The Ultimate Fall Bucket List

The season of cozy socks, chunky cardigans and felt fedoras is finally here! We’ve been mentally preparing for weeks, so it shouldn’t come as a surprise that we have a fall bucket list. Print or screenshot this list of fall must-do activities and check them off before the season ends. Our bucket list captures the best parts of fall – but you won’t see the typical apple picking or PSL drinking here – these are seasonal experiences that will create lifelong memories.

fall bucket list

Print the list

1. Farmer’s Market

You may have hit up your local farmer’s market weekly over the summer, but it’s a completely different experience in the fall. You can wear your favorite fall jacket and new peep-toe ankle boots while sipping hot chocolate for days (well, for hours, but you get the point). Don’t forget to bring a tote to hold the pumpkin-scented candle you’re bound to buy.

2. Bonfire

So many favorite childhood memories involve a bonfire at your bestie’s house. Fall is the time for nostalgia, so why not invite a few of your girlfriends over for an evening bonfire? You’ll love catching up by the heat over a cider or two – and of course, all of the s’mores.

3. Tour Cider Mills

Speaking of cider, have you ever toured a cider mill? If you live in the Midwest or Northeast, cider mills are an absolute must. Match your fall outfit to your bag and you have the perfect backdrop for your next profile picture. Find one near you.

4. Host a Tailgate

Everyone loves a good tailgate, but hosting one can take the game to a new level. Whether the weather isn’t cooperating or your squad prefers to enjoy the game on the comfort of a couch, an at-home tailgate can be the perfect opportunity to let your hostess skills shine. Bring on the spinach dip and (spiked) apple cider.

5. Bake a (new) Pumpkin Recipe

It wouldn’t be fall without a pumpkin recipe or two. Get out of your pumpkin bread rut with a new recipe. Roast the leftover seeds from your carved pumpkin for a delicious low-cal snack. This guide will help you achieve your ideal flavor from sweet to savory.

6. Sunrise Kayaking

Fall was made for spending time outdoors. Plan a sunrise kayak trip with bae to really appreciate the changing colors of the season. Pack a few breakfast staples in your lunch bag, get in an arm workout and sip a toasty thermos of coffee in the crisp morning air.

7. Halloween Costume DIY

Your best friend always throws her annual costume party and you want a shot at the grand prize this year. Team up with your girlfriend for a clever group costume. Halloween doesn’t have to break the bank – spend an afternoon crafting and make them together! We have a feeling you ladies will win with this modern and hilarious costume.

8. Shopping Day-Trip

We all need a getaway every once in awhile, so plan a day trip with your girls. Go hands-free with a crossbody and make the drive to a neighboring town with an adorable Main Street. It’s never too early to start your holiday shopping, so take a day to treat yo’self (and everyone on your holiday list).

9. Hiking

If you’re looking to mix up your workout routine, throw a hike into the mix. Hiking is great exercise in a beautiful, Instagram-worthy setting (no filter needed). You’ll be thankful to get in a few final outdoor workout sessions before a coldfront comes through. Load up your backpack with snacks, layers and water if you’re planning on making it a long trek.

10. Fall Décor DIY

With the change in seasons, we love to infuse autumnal elements into our living space, just as we do with our closets. We know your Pinterest board is full of Fall DIYs, so plan an afternoon to make that fall wreath for your door or those glitter pumpkins to spruce up your entryway. If whimsical is more your style, how cool are these emoji pumpkins?

You better get started – or at least pin this for later. What are you most looking forward to this fall? Share below in the comments!


How To: Transition From Summer to Fall

September can be a tricky month for choosing your daily wardrobe. Now that it’s officially PSL and tailgate season, you’re ready for fall – but the weather doesn’t always make it that simple. With chilly mornings turning into scorching afternoons, it’s hard to go full-on fall with your blanket scarf, sweater, cords and booties. Until the weather cools, you need to master the art of transitional dressing. For the few weeks of September leading into October, there are three things you should do to transition your summer wardrobe into fall

transition to fall
Shop this look

1. Play With Coverage

The first step to transitioning your wardrobe is playing with coverage using the 50/50 rule. If you are planning to wear shorts, pair it with a lightweight sweater or cardigan. If you prefer to keep your arms bare, go ahead and wear your slim chinos (but make sure to bring a light jacket for the mornings). The general rule of thumb is to cover at least half of your body to accommodate the swing in temperature.

2. Update Your Palette

Even though it can be hot outside in September, you can still dress for fall while keeping cool. Update the colors in your wardrobe to include more jewel tones – your outfit will feel more autumnal, even if you are wearing an off the shoulder dress.

3. Flip Your Accessories

The last step in transitioning your wardrobe can make the biggest impact in making your ensembles feel more “fall.”  Flipping out your accessories instantly can take your outfit from breezy-summer to autumn-chic. Our Big Sky Backpack in Mesa Brown is a perfect addition to any fall outfit. Dig the suede booties out of the back of your closet, grab your scarf and top it off with a felt hat for an envious autumn look.

Play with your fall outfits, then plan one of these fun outings with friends! Get more summer to fall style inspiration from your favorite bloggers.