Inside Stitch

The official Vera Bradley blog

5 Bags for 5 Types of Moms

April is finally here and spring has only just begun, so it may feel early to start thinking about Mother’s Day … but we have a feeling that in the whirlwind of spring, it may just sneak up on you! We want you to be prepared, and we recognize that not all moms are alike, which is why we’ve created the ultimate Mother’s Day gift guide to cater to each type of mom. From the professional mom to the first time mom, we have the perfect bag and accessories to make her life more organized and beautiful. Whether it’s your sister, mother, daughter or friend, these gifts are great for all of the mothers in your life.

Digital Dynamo

gifts for the digital mom

From her relatable Snap Stories to a perfectly curated Instagram feed, we all know the mom who is ahead of the digital curve. This early adopter always has the latest technology from the newest iPhone to her trusty smartwatch. Don’t let her be caught with a dead battery on the go — gift her a bag from our Keep Charged Collection. From backpacks and crossbody bags to totes and travel bags, this collection features her favorite styles with integrated charging capabilities so she never suffers a drained battery again.

In the event that your digital dynamo is on it and already has a Keep Charged bag, load her up with accessories to style her tech! Our Laptop Organizer is padded to protect her computer on the go, with a slip pocket for her cell phone. If she never leaves the house without her tablet, go for the Tablet Tamer Organizer, which can hold her notebook, pens, charger and iPad.

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Marathon Mom

gifts for the marathon mom

From hot yoga to Soul Cycle, this mom has never met an exercise class she didn’t like. Being a mom keeps her schedule full, so she really has to make that time to herself count. Gift her the styles that will make her workouts (and life) that much easier. The Compact Sport Bag has everything she wants and needs — it’s lightweight and colorful, with plenty of compartments to keep her gym essentials separated.

If her fitness accessories could use a refresh, pack her bag with a few essentials. Our active moms around the office love using the Ditty Bag to keep their tennis shoes separated on trail run days. Bonus points for tossing in some cute hair ties and a new water bottle.

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First Timer

gifts for the new mom
Some moms are total pros, while others are still brand new. Help a sister out by giving her the baby bag of all baby bags. The Backpack Baby Bag is a lifesaver for new moms with the functionality she needs and the fashion she wants. With both interior and exterior pockets and a built-in changing pad, this bag can hold everything she truly needs so she can keep her hands free — the changing pad detaches so she can toss it in the washing machine. If backpacks aren’t her thing, see which bag new mom Kelly of Kelly in the City recommends for all first-timers.

Let’s face it — life with a newborn can get messy. First time moms (or any moms for that matter) appreciate all the help they can get. A Ditty Bag is a versatile cinched style that she can use for just about anything from separating out dirty clothes to holding lotion, baby powder and even hand sanitizer. Surprise her by filling her new baby bag with essentials she is bound to need — extra wipes, pacifiers, bottles and those cute little moccasins you just couldn’t resist buying.

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Closet Curator

gifts for the fashion mom
We all know the mom who always looks stylish no matter the occasion. These moms know that motherhood doesn’t mean sacrificing personal style and always make an effort to look and feel their best. Summer is around the corner and she is going to need a new bag (she does switch them out by season, after all). Our Carson Mini Saddle Bag is already a customer and blogger favorite this season for its classic shape, playful interior pattern and diverse color options. If she prefers a timeless crossbody, go with Black or Mesa Brown. If your girl loves a showstopper statement piece, Watermelon Slice or Lemon Slice are definitely the way to go. She won’t be able to set foot out the door without everyone asking where her bag is from (which is how she likes it).

Closet curators know that it’s all in the details, so she’ll find it thoughtful if you add on an accessory or two. Bag charms are on trend and right up her alley — so we have a feeling she’s going to love the Citrus Slice. Add an extra surprise by slipping a new pair of earrings or a bracelet into the bag charm.

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On-the-Go Pro

gifts for the working mom

Shout out to all of the career moms! We all know the moms who bust their booties during the day, just to go home and take care of their families at night. They have mastered the delicate balance of work and home life and as a result, they have very little time to themselves. These moms are on-the-go pros and any gift you can give to make their lives easier or more efficient is definitely appreciated. The Commuter Tote is designed for these professional moms who rush from work to meetings with clients and back to work again. With a separate laptop compartment to keep her tech safe and multiple interior and exterior pockets for organization, this tote is spacious enough to fit everything she needs to make it from 9 to 5.

If you love to be organized, you know that pretty desk decorations and essentials can turn your mood around. Add a few extra gifts inside her tote to make her day a little more beautiful: include a notebook and Note Cube to add some color to her desk. The Lunch Bunch will fit her snacks and lunch for the day — plus, she’ll never have a mix up of lunch bags in the break room again.

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Which mom are you shopping for? Let us know in the comments!

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