Inside Stitch

The official Vera Bradley blog

Material Matters – Colorblock Canvas


Vera Bradley’s Fall 2013 release is packed with an exciting mix of materials. We invited members of the design team to share the inspiration behind sturdy, stylish Canvas, offered in cute new colorways and perfect personalized. (p.s. Read through to the end to see how you can #vbcolorblock with us on Instagram!)

Inside Stitch: What brought this collection about?

Helene K. (Sr. Product Designer): We wanted to do some solid colors, but still use some print, just not all over the bag. Using two colors of canvas mixed with the Signature print makes it more fun and fashionable.
Liz M. (Trend Reporter): We wanted to pull out the primary trend colors of each pattern and showcase them in an on-trend way. Color blocking has been trending for some time in clothing, handbags and accessories. With these styles, we portray the concept in a way that’s fitting to our Signature cotton print and still very Vera Bradley. The theme for this season is “Self Expression,” and this collection echoes that sentiment by being unique but also a great option for Personalization.


Inside Stitch: Why is canvas such a great material?

Helene K.: Canvas is a natural fiber. It’s a classic and the colors are vibrant.
Liz M.: And it looks good mixed with our cotton!


Inside Stitch: What do you love, personally, about this collection?

Helene K.: The versatility. You can wear the tote all year round, at the beach, in the city, traveling … It holds your computer, files and magazines if you are going to a business meeting, and when you want to go to the beach, put your towels and lotion in it and go!
Liz M.: Our prints always seem to have several shades in them, so it’s nice when we can pull out two seasonal colors to really show the important hues of the season.

Inside Stitch: How does Personalization play into this collection?

Helene K.: Because of the solid color, these bags are perfect for monogramming. You can see the letters so clearly on all of the styles.


Inside Stitch: Can you explain the basic concept of color blocking and what makes it such a great trend?

Liz M.: Sure! Color blocking is the term for taking two or more solid colors and creating a ‘block-like’ pattern. It’s one of the easiest trends to recreate, especially when pulling a few colors out of your closet to style a fresh look.

Shop Canvas now online and in stores!

We want to see your #vbcolorblock …

Now that you’ve seen how we do this trend, we invite you to capture your own color blocking. Inspiration is everywhere – your closet, in nature, around the market – so snap a picture with your phone and share it on Instagram with #vbcolorblock all season long!


  • Zara says:

    I have 3 personalized colorblock Canvas Totes, and I love them completely – BUT I will stick to the old style, because I don’t like the faux leather accents on these bags. I went to check them out at the signature store in Chicago, and I just don’t like the quality of the faux leather trim. (I did purchase a Boxy Tote with the faux leather, because I just couldn’t resist La Neon Rose. But I would have rather paid more for real leather trim.) Love seeing these inspiration sketches!

  • whatwewear says:

    we love the illustrations that you share, so beautiful!
    great bags!
    xx Vera & Rony

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