Inside Stitch

The official Vera Bradley blog

Be Colorful Tour – in bloom

Vera Bradley Be Colorful Tour - in bloomOur ongoing Be Colorful campaign has officially gone mobile. We wrapped a 1987 Jeep® Wagoneer in Priscilla Pink, filled the tank with gas and set off to travel the country and gift passersby with beautiful bouquets themed around the Summer 2012 colors.

Vera Bradley Be Colorful Tour - in bloomVera Bradley Be Colorful Tour - in bloomVera Bradley Be Colorful Tour - in bloomVera Bradley Be Colorful Tour - in bloomVera Bradley Be Colorful Tour - in bloom

Our first stop for the Be Colorful Tour – in bloom, brought us to Phipps Plaza in Atlanta, Georgia, on April 10. The route – blanketing the Northeast, Mid-Atlantic and Midwest – will include approximately 30 locations when the final petal is presented and the trip wraps up at the end of May.

The intent of the tour is simple: Spread a little cheer. We’re quickly finding that a few friendly flowers, (1,000 per stop, courtesy of Teleflora, to be exact), can truly bring people together. A favorite story from our flower cart ladies came from a nervous gentleman they met at Bridgewater Commons in New Jersey:

“There was a growing line, but one guest in particular stood out in the crowd. John was a tall man in his early 30s who seemed equally patient and impatient waiting his turn. We started with the basics, ‘What color flowers would you like?’ ‘Dark blue, light blue and white!” he blurted out. As Melisa (a flower cart worker) gathered his bouquet, she noticed John constantly checking his phone. We had to ask, “Is everything okay?” John replied, “Yes! I’m having a boy! I got the message when I was close to the front of the line. It’s funny, I was trying to surprise my wife with this beautiful bouquet, but then she surprised me by going into labor. I have to leave for the hospital, but I was so close to the front I didn’t want to waste the opportunity to give my wife flowers, especially after waiting.  We presented John his bouquet wrapped in Doodle Daisy and wished him well as he bolted through the doors.”

What will happen next? Watch for our Be Colorful Tour – in bloom in your city. You never know where we’re going to pull up. Be sure to “Like” us on Facebook and follow @verabradley on Twitter (#vbtour) for the latest sightings and updates.


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