Inside Stitch

The official Vera Bradley blog

Beach and Straw collections that sizzle

Liz Money, Trend ReporterOur favorite Trend Coordinator Liz makes a special appearance to introduce two warm-weather collections that promise to raise the summer temperatures and help you showcase your style along the shoreline!


It’s so much fun for us to expand our fabrications. And that’s exactly what our Special and Limited Edition collections allow us to do; explore new and creative ways to bring you Vera Bradley products with new and innovative touches. This season, we really went for it with Straw, though, it’s actually made from paper. The material lends durability in a beautiful, natural color. We loved the plaid patterns we were seeing in shirting, so we took Viva la Vera and purple patent and criss crossed them on the bags to give a plaid-like effect. The end result is lightweight and stylish enough to carry on a trip to the beach, along the boardwalk or just around town.

Straw is available online and in stores Thursday, April 7!


I know better than anybody, that accessories are everything. So, with this is mind, allow me to recommend a Viva la Vera Beach Towel and Printed Flip Flops to complement your new Straw. In fact, any of the items from our Beach collection will have you ready to worship the sun in sizzling Summer color. Pack these essentials into your tote of choice, with a tube of sunscreen, bikini and Cooler, and you’re all set!

By the way … Our Printed Flip Flops come in Deco Daisy, which begs the question, why not a Beach Towel, too? Sometimes, a design simply does not translate well into a different fabrication, as was the case with this color. But, we promise your red-polished pedi will look gorgeous in the Deco Daisy footwear.

Beach is available online and in stores Thursday, April 7!


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