Vera Bradley was founded in and continues to be based out of Fort Wayne, Indiana, the state's second-largest city rich with Hoosier hospitality. Boasting 250,000 residents and counting, Fort Wayne is praised for a low cost of living, high quality of life and an impressive list of accolades, seasonal events and local attractions.
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The Vera Bradley Story
When friends and neighbors Barbara Bradley Baekgaard and Patricia R. Miller noticed the absence of attractive options for women's luggage, they decided to fill the void in the market by launching their own company, with just $500 between them. More than thirty years later, Vera Bradley (named after Barbara's mother) is one of the most successful names in fashionable female luggage, handbags and accessories.
Who is Vera Bradley?
Model, Mother, Hostess and Friend. Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s.
Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model. Vera's classic style and grace inspired Barbara and Patricia to name their company after her in 1982. Those who knew Vera agree that her life was always full, fun and colorful!