Rated 3 out of 5 by tobi1kenobe AVERAGE NOT ULTIMATE BACKPACK
As much as I like VB, I dislike this backpack. Missing: the exterior pocket that fits a water bottle, the exterior pocket on the back that can fit a wallet or a full-sized iPad, Interior pockets for a variety of objects, and the flat exterior back zipper pocket for a laptop.
I'm an antique, I use my backpack for everything: shopping, shopping, shopping. As a hardened New Yorker, I carry it on the subway packed with groceries, my purse/wallet, laptop, iPad (depending on the day, time and necessity) or kindle, notebooks, books, keys, music, scripts, workout clothes/bathing suit/sneakers/dance shoes, makeup, water bottle, lunch, overnight change and any number of other major and minor things to meet my daily needs.
And I need secure pockets and space for all of these, but not necessarily all at one time. The previous versions had more secure space(s). Carrying any type of iPad or kindle in a pocket on the outside of a backpack on a subway anywhere in the world is an open invitation to thieves. Welcome to the real world, VB. My water bottle is about the only thing I can carry on the outside safely, but not on this backpack. The exterior space is not big enough.
Bah, Humbug is all I can say.
April 3, 2015
Rated 1 out of 5 by PolishMermaid527 If It Ain't Broke Don't Fix It
I really do hope you listen to your customer's reviews, as they are very disappointed with this style as I am. When I looked at it in the store, it was nothing like the "backpack" or the purse that everyone loves. This is too big and is not flattering looking at all. It feels like a huge sack on your back and not a demure pretty backpack as in the past. The Book Bag style was also phenomenal, and I own 3 of them because when that bag was retired I got scared that I wouldn't be able to get it any longer and ordered a few! Your last version of the backpack was perfect, not too big, not too small, but his is just not attractive or practical in anyway. Please, VB, if it ain't broke, don't fix it! Also, you may want to think about the paisley prints--there are just too many of them. Revise some of the old classics such as Maison Blue and Vibrant Black and PLEASE bring back Pink Elephants! Thank you!!
August 20, 2015
Rated 1 out of 5 by JAckieEB Disappointing
I ordered this backpack online, after using previous Ultimate backpacks from Vera Bradley for many years as, after extensive wear, my current one is looking worn. They have been invaluable to me as they were big enough to hold an iPad, but small enough to be a purse, I cherished them. However, this new one is bigger- consequently it is too bulky and cumbersome for use as a purse. I am so very disappointed. I feel it does not suit my needs at all. You have so many backpack styles; why create another large one and ignore all those who do not require a full size backpack, but are looking for a hands free backpack style purse. I feel this is a very short sighted move by Vera Bradley. I will not be buying from you any more. I have searched your catalogue in vain, your styles no longer serve my purpose. I need look elsewhere to find what I require. Bad move, Vera Bradley.
August 19, 2015