Sweetheart Shoulder Bag in Island Blooms

Please review errors highlighted below in red.
SKU #12198120  | 10¼" x 10½" x 5½"

A feminine sweetheart silhouette makes this one of our most romantic styles. The oval base gives the bag a curvy shape while the exterior slip pocket, interior zip and two slip pockets keep everything organized and easy to find. It's great when beauty and function come together. 

Details & Care Tips


  • Sweetheart silhouette
  • Oval base for curvy shape
  • Slip pocket on front
  • One zip and two slip pockets inside
  • Available in four Spring colors

Care Tips

Spot Clean

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This style can be Personalized!
Learn more about Personalization

$68.00 $34.00
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Customer Reviews

Sweetheart Shoulder Bag 4.8 5 30 30
Not Ashamed to Beg For More! Please, VB, may we have additional patterns of this lovely bag? The Sweetheart silhouette is so flattering to wear and the bag is perfectly, wonderfully functional. Added bonus: Stores very flat and compactly to leave room in the closet for future VB bags! May 25, 2013
Amazing tote This was my first Vera Bradley purchase, and I must say, I absolutely love it! I was a little hesitant at first because it was a little bigger than what I wanted but it holds everything I need and more. In the interior pockets I hold lip gloss my phone ext. I can fit my brush in there along with a book my Wristlet and other necessities. I also love how it zips up, it is more secure than the ones that snap shut with a magnet and the shape of purse is absolutely adorable. I recommend it to all ages. February 23, 2013
My Favorite of All Time I have many Vera Bradley purses, but this is my favorite of all time...the perfect size and shape. I am soooooo displeased that it came in only a few colors and for a limited time. I like it so much, in fact, that I will not buy another Vera Bradly product until this style is brought back in a large variety of prints/colors. If you think I'm kidding, I'm not! February 2, 2013
LOVE THIS BAG this is my all-time favorite bag since the "toastie" was retired. Please make more patterns. I cannot find another style that I like as well. January 9, 2013
One of my favorite bags! I bought this at a Vera outlet in Chicago, in the Ellie Blue pattern. I just love it. It seems to just be the perfect size. I have it filled with various Vera smaller bags, a Vera turn-lock wallet, and my Vera hard-shell sunglass case. It's just great. The only caveat is that sometimes the handles slip. They are stiffer than the handles on tote bags. That is the only thing I am not happy with. Looking for another one, though! Oh, and I would gladly buy another bag in the Ellie Blue pattern, too! October 31, 2012
Perfect size I love this bag. I have it in Camilla and it is beautiful. This is a great size if you like a little bit bigger purse, but not tote size. I like the rolled straps. They stay on your shoulders really well. The front pocket is really pretty large. I can get my iphone and my keys easily in it. Inside is 2 large slip pockets on one side and a zip pocket on the other. Plenty of room for whatever you carry. The outside is very pretty with the little pleats under the slip pocket. I know this was a limited purse, but I would love it if Vera made this in more colors. Definitely worth getting while they are on clearance, if you like a larger daily purse. September 17, 2012
PERFECT ! WHAT A SWEETHEART ! Excellent! I have over 60 VB bags and I must say this is definitely, by far, one of my top favorites. not only is this a beautiful, classy purse, It's a SWEETHEART of a bag!!! It has perfect style---it's perfectly roomy without looking like you are carrying a huge purse---great size. In functionality, it has very easy access to everything, and comfortability as a shoulder and handbag make it a superior purse. If I could change anything at all about this purse , it would only be one thing - to make the filling in the rounded straps a little less firm. It would be awesome to make this a VB STAPLE style in all available patterns!!! Please, PLEASE, PLEASE VERA BRADLEY, offer more patterns in this SWEETHEART! August 7, 2012
Love this bag!!! I received the Sweetheart Shoulder Bag as a Mother's Day present, and I absolutely love it!! It's the perfect size to carry all of my stuff plus all of those toddler necessities without having to carry a diaper bag anymore! I love the exterior pocket for my cell phone and love the top zipper to keep everything inside secure. I only wish it was available in more that just the Spring colors... August 2, 2012
Vera Virgin Recently I went to visit my sister and her family along with my other sister. They all (even my great nieces) have Vera bags for everything from everyday to computer to bag for dolls. I scoffed at their addiction and how they oohed and aahed over them every time we went shopping. Well to make a long story short my sister said she was tired of me being a "Vera Virgin" and she bought me this bag in the Ellie Blue pattern. They drilled me into knowing the name of not only the bag but the pattern as well. I have to admit. I love my bag. It is just the right size, it stays on my shoulder if I want it. My I-Pad fits perfectly inside on days I want to take it with me. I have gotten so many compliments about it. I "may" even buy myself a Vera one day soon. :) July 3, 2012
Great summer bag!! A friend at work had this bag and when I saw it.....checked it out online.....Love...love...love this bag. Great size & great zipper closure. Has a zippered pocket inside and pocket outside in front. I love Island Blooms print!! Did I already say......Love....love ...love this bag!!! Ordered the Euro wallet to match.....now I need to order cosmetic bag to match!! June 17, 2012
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