Become a Retailer

Becoming a member of the Vera Bradley retail family is more than just profitable. Our quality line of handbags, travel items, stationery and accessories is colorful, exciting and loved by women of all ages everywhere!

From new seasonal introductions to exciting national promotions, Vera Bradley is a great addition to your store’s product line.

For more information:

• Find Vera Bradley retailers in your area »
• Submit your application to become an authorized Vera Bradley retailer »

Benefits of Becoming a Vera Bradley Retailer

When you join our family of retailers, you’ll enjoy a variety of support programs and benefits:

• New product introductions are four times a year
• National Promotions and Co-op Mailing programs designed to increase sales in your store
• Point-of-Sale Marketing Tools to help you fully promote your Vera Bradley product line
• A Merchandising Program to create a Vera Bradley shop within your store
• Sales Consultants to assist you with product and store displays
• Vera Bradley’s Customer Service Department has been nationally ranked as one of the Top 10 Best by GIFTBEAT. Our friendly and knowledgeable staff will be available to assist you with product ordering, information and more.

Additional benefits may also be yours if you qualify to become an authorized Vera Bradley retailer.

Gift Shows

Throughout the year Vera Bradley attends various Gift Shows, which gives you the opportunity to preview our newest collections, see the full product line and ask questions about how to become a retailer. We maintain a permanent showroom at the Atlanta Gift Mart (AmericasMart) in Atlanta and at the Dallas Market Center in Dallas, Texas.