Become a Retailer

Becoming a member of the Vera Bradley retail family is more than just profitable. Our quality line of handbags, travel items, stationery and accessories is colorful, exciting and loved by women of all ages everywhere!

From new seasonal introductions to exciting national promotions, Vera Bradley is a great addition to your store’s product line.

For more information:

• Find Vera Bradley retailers in your area »
• Frequently Asked Questions about becoming a Vera Bradley retailer »
• Submit your application to become an authorized Vera Bradley retailer »

Benefits of Becoming a Vera Bradley Retailer

When you join our family of retailers, you’ll enjoy a variety of support programs and benefits:

• New product introductions are four times a year
• National Promotions and Co-op Mailing programs designed to increase sales in your store
• Point-of-Sale Marketing Tools to help you fully promote your Vera Bradley product line
• A Merchandising Program to create a Vera Bradley shop within your store
• Sales Consultants to assist you with product and store displays
• Vera Bradley’s Customer Service Department has been nationally ranked as one of the Top 10 Best by GIFTBEAT. Our friendly and knowledgeable staff will be available to assist you with product ordering, information and more.

Additional benefits may also be yours if you qualify to become an authorized Vera Bradley retailer.

Gift Shows

Throughout the year Vera Bradley attends various Gift Shows, which give you the opportunity to preview our newest collections, see the full product line and ask questions about how to become a retailer. We maintain a permanent showroom at the Atlanta Gift Mart (AmericasMart) in Atlanta and at the Mary Harper Group in New York city. Below are upcoming shows in 2010.

The Atlanta International Gift & Home Furnishings Market® at the Atlanta Gift Mart
January 6 - January 13, 2010

The Atlanta International Gift & Home Furnishings Market® at the Atlanta Gift Mart
July 14 - July 21, 2010

WWD MAGIC at the Las Vegas Convention Center
Dates to be determined.

LA Gift Show at the L.A. Mart and Los Angeles Convention Center
January 15 - January 18, 2010

July California Gift Show at the L.A. Mart and Los Angeles Convention Center
July 16 - July 19, 2010

New York International Gift Fair at the Jacob K. Javits Convention Center and Pier 94
January 30 - February 4, 2010

National Stationery Show at the Jacob K. Javits Convention Center
May 16 - May 19, 2010