Product Safety & Recall Information

Our customers' safety is a top priority. We rigorously test the quality and safety of our items to validate that they meet or exceed regulatory requirements, and we stand behind the quality and safety of our products. We will maintain a list of any Vera Bradley products affected by recall on this website. We also encourage you to visit Recalls.gov or the Consumer Product Safety Commission for further information regarding product safety and safety recalls.


Vera Bradley Bunny & Bear Ring Rattle Recall

Vera Bradley is recalling its Bear Ring Rattle and Bunny and is offering a refund for return of the products. Please ensure that children no longer have access to the recalled products.
  • Bunny in Lola (#13357)

  • Bunny in Lilli Bell (#12803)

  • Bunny in Tutti Frutti (#12803)

  • Bear Ring Rattle in Lola (#13234)

Vera Bradley has recently learned that the pom-pom tail can detach from the body of the bear rattle and the bunny, posing a choking hazard to young children. We have received no reports of injuries caused by or related to the recalled products. This recall is being conducted in cooperation with the U.S. Consumer Product Safety Commission.

Vera Bradley will refund $13.50 for each Bear Ring Rattle and $21.00 for each Bunny returned. Alternately, Vera Bradley will refund the actual retail price paid, including tax, if you submit a purchase receipt for the items.

To receive a pre-paid mailer that will allow you to return the products to Vera Bradley, please complete the registration form below:
Required items are bold.
Number of products to be returned:
You can also return the recalled items using the following methods:
  1. Contact Vera Bradley at 1-888-855-8372 (Mon - Fri 8 am - 9 pm, Sat - Sun 8:30 am - 5 pm EST) to request that a pre-paid mailer be sent to you.
  2. Visit a Vera Bradley retail store and return the items in person. Only Vera Bradley Stores and Vera Bradley Outlet Stores can accept a return of the recalled products. Unfortunately, our specialty retailer partners and other sellers of Vera Bradley products will not be able to accept return of the products.
If you would like additional information or you have questions, please see FAQs below or contact us through one of the methods below:
  • recall@verabradley.com
  • (888) 855-8372
  • Vera Bradley Customer Service
    2208 Production Road
    Fort Wayne, IN 46808
We sincerely regret any inconvenience caused by this recall, but we wish to be certain that none of our products ever put any child at risk.
Frequently Asked Questions:
  • What items are being recalled?
  • Vera Bradley is recalling two Vera Bradley baby items: Bear Ring Rattle, Style No. 13234 and Bunny (in all fabrics: Lola, Lilli Belle, and Tutti Frutti), Style Nos. 13357 and 12803.
  • Why is Vera Bradley conducting this recall? or What is the problem with the products?
  • We recently learned that the pom-pom tail can detach from the body of the bear rattle and the bunny, posing a choking hazard to young children. We have received no reports of injuries caused by or related to the recalled products. We are acting now to prevent the possibility of injuries or issues in the future.
  • What should I do with the recalled items?
  • First, ensure that children do not have access to the items. Second, return the items to Vera Bradley for a refund. You can return the items in the following ways:
    1. Contact Vera Bradley at 1-888-855-8372 (Mon - Fri 8 am - 9 pm, Sat - Sun 8:30 am - 5 pm EST) or visit verabradley.com/recall to request that a pre-paid mailer be sent to you. Once we receive the returned product, Vera Bradley will send you a refund check.
    2. Visit a Vera Bradley retail store and return the items in person. Only Vera Bradley Stores and Vera Bradley Outlet Stores can accept a return of the recalled products. Unfortunately, our Specialty Retailers and other sellers of Vera Bradley products will not be able to accept return of the products.
  • What refund will I receive for the products?
  • Vera Bradley will refund $13.50 for each Bear Ring Rattle and $21.00 for each Bunny returned to Vera Bradley. Alternately, Vera Bradley will refund the actual retail price paid, including tax, if you submit a purchase receipt for the items.
  • I no longer have the receipt for my product. Can I still take advantage of the recall?
  • Yes. You do not need to have a receipt to receive a refund. You only need to return a recalled item to receive a refund.
  • What if I don’t think my items are dangerous? Do I have to participate in this recall?
  • Yes. Even if you do not think your items are dangerous, we ask that you return them for a refund.
  • Can I receive a replacement instead of a refund?
  • Unfortunately, Vera Bradley has no replacement items available for the recalled items. Other, similar, Vera Bradley Baby items that do not have a pom-pom tail are available for purchase.