Vera Bradley Announces Agreement To Distribute Limited Collection Through Dillard's

Vera Bradley Announces Agreement To Distribute Limited Collection Through Dillard's

Fort Wayne, Ind. (June 1, 2011) - Vera Bradley, Inc. (Nasdaq: VRA) will begin a partnership with fashion specialty retailer Dillard's (NYSE: DDS) this summer.

Thirty-five Dillard's stores across the country will begin selling a limited collection of Vera Bradley handbags and accessories beginning Thursday, July 7, the same day Vera Bradley launches its new Fall Collection.

Plans are to increase the number of Dillard's stores carrying Vera Bradley product to 65 in late October, when Vera Bradley launches its Winter/Holiday line.

"Dillard's brand positioning, in-store experience, and exceptional customer service are in line with that of our retail partners and our company-owned stores," said Cheri Lantz, vice president of indirect sales for Vera Bradley.

"We are excited about the upcoming launch of our brand at Dillard's," said Michael C. Ray, chief executive officer of Vera Bradley. "We believe this partnership will enable us to further enhance our brand awareness and reach an untapped customer base."

About Vera Bradley Friends Barbara Bradley Baekgaard and Patricia R. Miller founded Vera Bradley in 1982. Today, Vera Bradley is sold through 3,300 specialty stores as well as 45 Vera Bradley stores nationwide. Vera Bradley handbags, accessories, and paper & gift and travel items have recently been spotted on Desperate Housewives, Brothers and Sisters, Entourage, and Modern Family, and in over 20 feature-length films. Visit for a store near you or to learn more.

About Dillard's Dillard's, Inc. ranks among the nation's largest fashion apparel, cosmetics and home furnishings retailers with annual revenues exceeding $6.2 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The Company operates 294 Dillard's locations and 14 clearance centers spanning 29 states, all with one nameplate - Dillard's. For more information, visit or call 1-800-345-5273.

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