Vera Bradley Adds Two Vice Presidents

Vera Bradley Adds Two Vice Presidents

Fort Wayne, Ind. (May 31, 2011) - Vera Bradley, Inc. (Nasdaq: VRA) announces new members of its leadership team:

Monica Edwards was promoted to Vice President of Marketing & Communications from Sr. Marketing Creative Director. Edwards joined Vera Bradley in 2006 and holds a BA in Journalism from San Diego State University.

She brings more than 15 years of experience from Marketing and Training at Saks Fifth Avenue to Vice President of Marketing at Drexel Heritage Furniture Industries, Inc.

Mike Vance has joined Vera Bradley as Vice President, Chief Information Officer. Vance holds an MS in Information and Communications Sciences and an undergraduate degree from Ball State University.

Mike served as the Chief Information Officer and Vice President of Strategic Planning of The Steak 'n Shake Company and prior to that held executive management positions at Inrange Global Consulting and Arthur Andersen, LLP.

Both of the newly appointed executive team members and their families relocated to Fort Wayne after joining Vera Bradley.

About Vera Bradley Friends Barbara Bradley Baekgaard and Patricia R. Miller founded Vera Bradley in 1982. Vera Bradley accessories, handbags, travel and paper & gift items have recently been spotted on: Desperate Housewives, Brothers and Sisters, Entourage, Modern Family and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2010 Tony Awards, 2010 Emmys. Today, Vera Bradley is sold through 3,300 specialty stores, as well as 43 Vera Bradley stores in the United States. Visit for a store near you or to learn more.

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