Vera Bradley names VP of Product Design

Vera Bradley names Vice President of Product Design

Fort Wayne, Ind. (Dec 10, 2009) – Vera Bradley promotes Veronique Poudrier from Sr. Director of Product Development to Vice President of Product Design.

A native of France and graduate of the Institut Universitaire de Technologie, University of Tours, France, Pourdrier has more than 15 years of experience in the Fashion and Apparel industry working in New York, France and Massachusetts.

In February 2002, she joined Vera Bradley’s design team as Product Development Director. Veronique and her family reside in Auburn and are active in the arts and Habitat for Humanity.

About Vera Bradley: Vera Bradley handbags, stationery, travel and eyewear are everywhere! Vera Bradley products have popped up on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature–length films, as well as in celebrity gift lounges surrounding the 2009 Tony Awards and 2009 Daytime Emmys. With an award–winning float in the 2009 Rose Parade, 3500 retailers and 25 corporate–owned stores across the nation, the Vera Bradley story is a testimony to the American Dream; friends Barbara Bradley Baekgaard and Patricia R. Miller founded the company in 1982 with just a $500 investment. Visit for more information.

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