Four Stores Before 2010

Vera Bradley to open four stores before 2010

Fort Wayne, Ind. (Sept 17, 2009) – Vera Bradley, internationally known designer of handbags, travel items, stationery and accessories will open four stores in four states over the next three months. Three of the stores will be full price stores and the fourth store will be Vera Bradley's first outlet store.

Currently, Vera Bradley has more than 3,400 retailers nationwide and owns 24 Vera Bradley stores across the country. The decision to open more retail stores arose due to continuous sales growth at Vera Bradley's corporate-owned stores.

"It's unusual to be able to say a retail store's sales are up, especially in the last two years, and we are happy we can say that the vast majority of our 24 Vera Bradley corporate-owned stores have experienced double digit comp store growth," says David Thompson, vice president of retail for Vera Bradley. "The success of the stores comes from a huge fan base that loves the product and the importance Vera Bradley places on exceptional customer service."

Square footage will range from approximately 1,400 to 2,200, and each retail store will employ around 10 people, with the outlet store employing about 20-30 team members. Each store's concept includes a fun environment featuring the entire range of Vera Bradley products and will carry the complete Vera Bradley line, including handbags, eyewear, rolling luggage, tableware, stationery, rugs, accessories and men's ties. The product mix at the outlet store will be different than at the full price stores and will have a discount of about 35%.

Vera Bradley at Kenwood Towne Centre
7875 Montgomery Road
Cincinnati, OH 45236
Open date: September 18, 2009

Vera Bradley at Tysons Corner Center
1961 Chain Bridge Road
McLean, VA 22102
Open date: October 16, 2009

Vera Bradley at Chicago Premium Outlets
1650 Premium Outlets Boulevard
Aurora, IL 60502
Open date: November 9, 2009

Vera Bradley at The Gardens Mall
3101 PGA Boulevard
Suite B-135
Palm Beach Gardens, FL 33410
Open date: November 13, 2009

About Vera Bradley: Vera Bradley handbags, stationery, travel and eyewear are everywhere! Vera Bradley products have popped up on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2009 Tony Awards and 2009 Daytime Emmys. With an award-winning float in the 2009 Rose Parade, 3500 retailers and 25 corporate-owned stores across the nation, the Vera Bradley story is a testimony to the American Dream; friends Barbara Bradley Baekgaard and Patricia R. Miller founded the company in 1982 with just a $500 investment. Visit verabradley.com for more information.

Vera Bradley Retail Store Locations: The Summit, Birmingham, Ala.; San Francisco Centre, San Francisco, Calif.; Santana Row, San Jose, Calif.; The Americana at Brand, Glendale, Calif.; The Fountains, Roseville, Calif.; Park Meadows, Lone Tree, Colo.; The Falls, Miami, Fla.; Phipps Plaza, Atlanta, Ga.; Ala Moana Center, Honolulu, Hawaii; Deer Park Town Center, Deer Park, Ill.; Oakbrook Center, Oak Brook, Ill.; Jefferson Pointe, Fort Wayne, Ind.; Town Center Plaza, Leawood, Kan.; The Natick Collection, Natick, Mass.; Somerset Collection North, Troy, Mich.; Bridgewater Commons, Bridgewater, N.J.; Shops at Riverside, Hackensack, N.J.; The Shops of Saddle Creek, Germantown, Tenn.; Watters Creek, Allen, Texas; The Shops at La Cantera, San Antonio, Texas; Southlake Town Square, Southlake, Texas; Bellevue Square, Bellevue, Wash.; Bayshore Town Center, Glendale, Wis.

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