Race Across America

Two Breast Cancer Survivors to Bicycle Across America

Team Vera Bradley joins the National Race Across America Race

Fort Wayne, Ind. (June 15, 2009) – Survive 2 Thrive is the message Team Vera Bradley will spread as eight cyclists including two female breast cancer survivors ride in a non–stop relay race across America ( to benefit the Vera Bradley Foundation for Breast Cancer (

Beth Goldsmith, a one-year breast cancer survivor and Lisa Friedman, a three–year survivor, are elated to take on this challenge.

“I am so very fortunate to be able to even do this event. I hope to inspire anyone going through difficulties in life that you can come out on top and still realize your dreams even under great adversity,” says Friedman.

Beginning in Oceanside, California and riding 3000 miles to end in Annapolis, Maryland, Team Vera Bradley hopes to raise awareness and funds for breast cancer research and encourage everyone to thrive in an active lifestyle. The team will blog and videotape the entire journey at

To date, the team has raised $80,000 for the Vera Bradley Foundation for Breast Cancer. Learn more about Team Vera Bradley at

About the Vera Bradley Foundation for Breast Cancer: The Vera Bradley Foundation for Breast Cancer is celebrating its 12th year of funding breast cancer research. With the endowment of the Vera Bradley chair in oncology, Dr. Linda Malkas at the Indiana University Simon Cancer Center and more than $10 million pledged to breast cancer research, the Vera Bradley Foundation for Breast Cancer is doing its part to eradicate breast cancer. The Foundation receives funding through the sale of Vera Bradley breast cancer awareness designs, special events across the nation and through donations on

About Race Across America: The Race Across America is one of the most respected and longest running annual endurance events holding legendary stature across the world over. It is one of the pinnacles of sporting accomplishments, globally seen as the highest rung of the ultra-endurance sports ladder. Since 1982, RAAM has had a rich and storied history standing as a monument to human endeavors. The Race Across America is an event so staggering that merely to finish is, for most, the accomplishment of a lifetime. RAAM inspires everyone that it touches. A monumental race contested with the utmost of sportsmanship and zeal. Truly, RAAM is larger than life. A breeding ground for champions, a testing ground for elite riders and a shining example of the strength of human spirit.

About Vera Bradley: Vera Bradley handbags, luggage and accessories have recently been seen on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature–length films, as well as in celebrity gift lounges surrounding the 2008 Tony Awards, 2008 Daytime Emmys and 2008 Sundance Film Festival. Fort Wayne based Vera Bradley was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller. In addition to a distinctive collection of signature handbags, Vera Bradley designs stationery, rolling luggage, innovative limited edition lines, tableware, fine rugs and eyewear.

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