Improvements to 2009 Outlet Sale

Vera Bradley Continues Improvements to Outlet Sale

Nearly 20,000 consumers have registered from across the U.S.

Fort Wayne, Ind. (April 13, 2009) – Guests from 44 states and Canada have already pre-registered for the 2009 Vera Bradley Outlet Sale! As of this morning at 8 a.m., 18,400 shoppers are signed up; states represented include:

Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Pre-registration is available at verabradley.com and is $5. Pre-registrants receive a free Vera Bradley gift as well as coupons for the Vera Bradley Outlet Sale, The Fort Wayne Tin Caps & Fort Wayne Philharmonic. Pre-registration closes at midnight on April 23. Shoppers may register on-site during the 2009 Outlet Sale, if they miss pre-registration.

Improvements to the sale include:

  1. increased emphasis on Outlet Sale customer service through employee training and a random acts of kindness campaign

  2. guests will enter the expo center through the South Doors

“This new registration process is already allowing us to improve the Outlet Sale shopping experience for our guests,” says Jill Nichols, chief operating officer. “We are happy to see so many people making the trip to our hometown!”

Shoppers will need to present their registration confirmation and a photo ID at checkout. Consumers only need to register once even if they want to come back multiple times. Those not planning to make a purchase do not need to register (i.e. kids, spouses, etc).

Vera Bradley Outlet Sale (No tickets necessary for any day of the sale!)
Wednesday, April 29
8:00 a.m. – 8:00 p.m.
Thursday, April 30
8:00 a.m. – 8:00 p.m.
Friday, May 1
8:00 a.m. – 8:00 p.m.
Saturday, May 2
8:00 a.m. – 5:00 p.m.
Sunday, May 3
10:00 a.m. – 5:00 p.m.

Vera Bradley handbags, travel items, accessories, and new for this year: stationery will be available at up to 75% off of retail prices!! Please visit verabradley.com for more information.

About Vera Bradley: Vera Bradley handbags, luggage and accessories have recently been seen on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2008 Tony Awards, 2008 Daytime Emmys and 2008 Sundance Film Festival. Fort Wayne based Vera Bradley was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller. In addition to a distinctive collection of signature handbags, Vera Bradley designs stationery, rolling luggage, innovative limited edition lines, tableware, fine rugs and eyewear.

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