Outlet Sale Registration

Vera Bradley Implements New Registration for the Outlet Sale

Goal is to Improve Customer Experience

Fort Wayne, Ind. (February 11, 2009) – Vera Bradley will make improvements to the Outlet Sale to give consumers the ultimate shopping experience! A new registration system will be put in place to allow Vera Bradley the ability to provide promotional information and updates to all registrants throughout the sale. In addition, the company will be able to accurately track purchase information and ensure adherence to the $2500 per person purchase limit.

“We believe this is a positive approach in providing a better selection of product for all of our customers,” says Jill Nichols, Vera Bradley chief operating officer.

  1. Anyone who would like to make a purchase must be registered and have a photo ID. Registration is $5. Pre-registration will provide shoppers with coupons and special promotional offers. Onsite registration will also be available at the sale. Registration begins in mid March at Just print a registration confirmation and bring it to the sale. Shoppers may register at the sale; however, pre-registration is encouraged to decrease wait time in line. (Consumers only need to register once even if they want to come back multiple times. Those not planning to make a purchase do not need to register (i.e. kids, spouses, etc).

  2. Vera Bradley has decided to provide five public sale days instead of four, due to the increasing number of attendees each year. There will no longer be a “Friends of the Foundation Day.” However, Vera Bradley hopes the larger attendance will increase the Foundation’s pink ribbon sales and donations given at the registers.

Vera Bradley Outlet Sale (No tickets necessary for any day of the sale!)
Wednesday, April 29
8:00 a.m. – 8:00 p.m.
Thursday, April 30
8:00 a.m. – 8:00 p.m.
Friday, May 1
8:00 a.m. – 8:00 p.m.
Saturday, May 2
8:00 a.m. – 5:00 p.m.
Sunday, May 3
10:00 a.m. – 5:00 p.m.

As always, deep discounts on handbags, travel items and accessories will be offered throughout the event. Please visit for more information.

About Vera Bradley: Vera Bradley handbags, luggage and accessories have recently been seen on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2008 Tony Awards, 2008 Daytime Emmys and 2008 Sundance Film Festival. Fort Wayne based Vera Bradley was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller. In addition to a distinctive collection of signature handbags, Vera Bradley designs stationery, rolling luggage, innovative limited edition lines, tableware, fine rugs and eyewear.

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