Store Opens in Atlanta

Vera Bradley Opens Store in Atlanta

Handbags, travel items, stationery and eyewear among store offerings.

FORT WAYNE, Ind. (November 19, 2008) &ndash Vera Bradley, a leading designer of handbags, travel items, stationery and eyewear, opens its 21st branded retail store at Phipps Plaza in Atlanta.

The 2,534 square foot store located near Nordstrom and next to Origins, is designed to immerse the consumer in the brand through a lifestyle presentation. The store’s concept includes consumer interaction in a fun environment featuring the entire range of Vera Bradley products.

“We are extremely excited to open our first Vera Bradley retail store in the Atlanta area,” says Kim Mack, vice president of retail. “We look forward to meeting our customers one-on-one and providing them with exceptional customer service.”

In addition to its internationally recognized handbags, accessories and travel items, Vera Bradley at Phipps Plaza will carry a complete range of Vera Bradley products, including rolling luggage, tableware, stationery, rugs and men’s ties.

The store’s address is 3500 Peachtree Road NE, Suite 2076A. Store hours are Monday through Saturday 10:00 a.m.-9:00 p.m. and Sunday 12:00 p.m.-5:30 p.m. The store phone number is (404) 467-8345. Vera Bradley at Phipps Plaza will employ about 10 people.

About Vera Bradley: Vera Bradley handbags, travel items, stationery and eyewear have recently been seen on: Desperate Housewives, Brothers and Sisters, According to Jim, Samantha Who and in more than 20 feature-length films, as well as in celebrity gift lounges surrounding the 2008 Tony Awards, 2008 Daytime Emmys and 2008 Sundance Film Festival. Friends Barbara Bradley Baekgaard and Particia R. Miller founded the Fort Wayne based company in 1982. In addition to a distinctive collection of signature handbags, Vera Bradley designs innovative limited edition lines, tableware, and fine rugs.

Vera Bradley Retail Store Locations: The Summit, Birmingham, Ala.; The Fountains, Roseville, Calif.; San Francisco Centre, San Francisco, Calif.; Santana Row, San Jose, Calif.; Park Meadows, Lone Tree, Colorado; The Falls, Miami, Fla; The Shops at Riverside, Hackensack, NJ; Ala Moana Center, Honolulu, Hawaii; Deer Park Town Center, Deer Park, Ill.; Oakbrook Center, Oakbrook, Ill.; Jefferson Pointe, Fort Wayne, Ind.; Town Center Plaza, Leawood, Kan.; The Natick Collection, Natick, Mass.; Somerset Collection North, Troy, Mich.; Bridgewater Commons, Bridgewater, N.J.; Bayshore Town Center, Glendale, Wis.; The Shops of Saddle Creek, Germantown, Tenn., The Americana at Brand, Glendale, Calif.; Watters Creek, Allen, Texas; Bellevue Square, Bellevue, WA.

CONTACT:
Melissa Cordial
mcordial@verabradley.com
(260) 207-5176
(260) 437-7797

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