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Who would have imagined that 30 years ago a friendship and simple idea would grow to be the company Vera Bradley is today? Many events have worked in our favor. Having a great idea at the right time. Having a good name – after Barbara Bradley Baekgaard's mother – and having many friends who helped launch what has become an American dream.
Thank you – your support continues to inspire us.
Barbara Bradley Baekgaard and Patricia R. Miller
Vera Bradley Co-founders
The Vera Bradley story is a testimony to the American Dream.
While on vacation in March of 1982, Patricia and Barbara were awaiting a flight in Atlanta when they noticed a definite lack of feminine-looking luggage. The longtime friends wasted no time in correcting this situation. Within weeks, these dynamic women had created a company, named after Barbara's mother, capable of marketing and manufacturing their cleverly designed products. The demand for these unique handbags and luggage items has grown and so has Vera Bradley, which is now nationally and internationally recognized.
For over 20 years, Vera Bradley has had a loyal following of customers who not only look forward to our lovely new fabrics and styles that are introduced each season, but who also appreciate the function and quality that is synonymous with our name.
Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs and dependable customer service.
Model, Mother, Hostess and Friend. Veronica Bradley, born August 9, 1909, was the mother of Vera Bradley Co-founder, Barbara Baekgaard and even worked for the company, as a sales representative in her Miami, Florida, community until she died in the early 1990s.
Vera was a special woman, who was chosen in the 1930s by Elizabeth Arden herself to model. Vera's classic style and grace inspired Barbara and Patricia to name their company after her in 1982. Those who knew Vera agree that her life was always full, fun and colorful!