Tag Archives: Heidi Floyd

A Colorful Day, Chicago

Thursday, October 13, wasn’t a particularly sunny day in the aptly named “Windy City” of Chicago. In fact, it was rainy, gray, and by definition, downright dreary. But, as luck would have it, Vera Bradley and an intimate group of approximately 400 of our most-loyal fans came prepared to descend upon the bustling metropolis to […]

Send in the comic relief

Heidi Floyd, Ambassador for the Vera Bradley Foundation for Breast Cancer recently spoke at the impressive LWML biannual assembly, a meeting held to divide funds raised by the group among various charitable organizations for children. We invited her to share her experience with Inside Stitch. After speaking at a large convention for the Lutheran Women’s […]

A Colorful Day in Charlotte

Our lady on the scene, Trend Reporter Liz, shares her experience at our recent consumer event, A Colorful Day: The Ultimate Vera Bradley Experience, held at the Westin in Charlotte, NC, on April 30. My job, as most would agree, is very fun. I have the pleasure of working with amazingly talented people to develop a […]

Tending to the task at hand

Heidi Floyd is the Development Ambassador for the Vera Bradley Foundation for Breast Cancer, Vera Bradley’s philanthropic endeavor dedicated to funding The Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis, Indiana. Below she shares her recent trip to Atlanta for a meeting of […]

A Colorful Day

October 6-7 we hosted A Colorful Day: The Ultimate Vera Bradley Experience, an event which included a shopping extravaganza, exclusive gifts and a special question and answer session with Co-founder Barbara Bradley Baekgaard. Guests stayed at the beautiful Loews Portofino Bay Hotel in Orlando, Florida, a hotel inspired by and designed with an Italian city in mind. […]