Tag Archives: Barbara Bradley Baekgaard

#togetherinstyle in NYC

This past week, we officially raised our glasses to toast Vera Bradley’s first foray into leather with an intimate gathering of media and fashion influencers, held at our Co-founder, Barbara Bradley Baekgaard’s New York City apartment. Her co-host Zanna Roberts Rassi is an E! News Correspondent, Senior Fashion Editor for Marie Claire USA, Fashion Contributor […]

Barbara’s Favorites

Our Co-founder, Barbara Bradley Baekgaard, is sharing tips and gift ideas that promise to make the holiday season a little more memorable this year. Members of the Vera Bradley family have long admired Barbara’s approach to picking the perfect present and now she’s sending her creative secrets straight to your inbox. See all of Barbara’s […]

What a treat …

Looking fabulous in their Aprons in Suzani, three generations of Bradley women gather for the time-honored tradition of baking holiday treats. Co-founder Barbara Bradley Baekgaard (center), her daughter Amy (left) and her granddaughter Molly (right) share a plate of sugar cookies that look almost too beautiful to eat. While we can’t be sure these were […]

The Co-founders’ quarters

We are often asked, “What do Pat and Barb’s offices look like?” With their keen business sense and seamless design taste, respectfully, visions of how their workspaces might appear abound, and we totally get it. So, with their permission, we invite you to go ahead, and take a look … Barbara Bradley Baekgaard’s Office Patricia […]

Falling for the Lone Star State

If things seemed a bit quiet on the blog late last week, it would be because we were given the opportunity to pack up our matching Roll Along Duffels and head south to the state where everything, especially the personalities, is bigger. That’s right … we went to Texas! After landing, indulging in two generous […]

A Colorful Day in Charlotte

Our lady on the scene, Trend Reporter Liz, shares her experience at our recent consumer event, A Colorful Day: The Ultimate Vera Bradley Experience, held at the Westin in Charlotte, NC, on April 30. My job, as most would agree, is very fun. I have the pleasure of working with amazingly talented people to develop a […]

Celebrating, Big Easy style

Get the scoop on the behind-the-scenes fun at our Summer 2011 catalog shoot, in New Orleans, Louisiana, with first-hand impressions from our Trend Reporter Liz and Senior Director of Marketing Monica. Liz Summer 2011 was all about celebrating! When developing our catalog concept, we wanted to showcase our four new colors and evoke a desire […]

A Colorful Day

October 6-7 we hosted A Colorful Day: The Ultimate Vera Bradley Experience, an event which included a shopping extravaganza, exclusive gifts and a special question and answer session with Co-founder Barbara Bradley Baekgaard. Guests stayed at the beautiful Loews Portofino Bay Hotel in Orlando, Florida, a hotel inspired by and designed with an Italian city in mind. […]

Visions, values and backstory

New members of the Vera Bradley team were invited to Visions and Values, a conversation with Barbara Bradley Baekgaard and Patricia R. Miller, our co-founders, and a small group of other new hires. Here were some of the best Q & A moments: With which historical figure do you most identify? Barbara: Sister Parish What is […]