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The official Vera Bradley blog

Define the Design: Streeterville

Vera Bradley Streeterville Collection

You may recognize the name of our newest collection from the iconic neighborhood in Chicago. Streeterville is home to landmarks such as Navy Pier, the Magnificent Mile and now the fashion forward fabrications of Watercolor Brushstrokes and Ikat Spots. Associate CAD Artist, Lily, and Trend Reporter, Liz, share the story behind the design of the smartly tailored silhouettes of Streeterville.

Vera Bradley Streeterville CollectionVera Bradley Streeterville Collection

Inspiration:
“We saw a lot of marbled and painterly looking fabrics coming out in Fall, and I wanted to create something that spoke to both trends. I started with an abstract photo that I then turned into the rain-pattern brush strokes of the final print.” – Lily

Trends:
“Watercolor Brushstrokes has both the cool teals and warm pinks of our fall collection, and plays into the abstract art trend that will continue to have a strong presence in future seasons.” – Lily

Adjectives:
“Artsy, painterly, simplistic but still fun!” – Liz

Style Favorite:
“I love the Small Ella tote in this print. I’ve been carrying it to work for months — the variety of colors in the print makes it easy to coordinate with any outfit.” – Lily

Fit For:
“I see these bags as statement pieces.  I think they make for great weekend and evening bags.” – Liz

Shop the Streeterville collection online and in stores

Define the Design: Denim

Vera Bradley Denim

Friday night lights, pumpkin spice lattes, a worn pair of blue jeans; these are just a few things that make up the fall season. Our new Denim and Leather collection takes these classic American staples and turns them into an everyday accessory. Leather trim gives these bags an elevated feel and a rock and roll attitude. Trend Reporter Liz and Associate CAD Artist, Lily, dish out the details on the new Denim.

Vera Bradley DenimVera Bradley Denim

Inspiration.
“Denim has been trending everywhere! Adding this into our line and trimming it with leather was our way to showcase this on-trend fabrication.”  - Liz

Lining Inspiration.
“I designed several plaid prints in reds and blues, and the final Art Plaid print is a carefree contrast to the classic look of the Denim exterior.” – Lily

Trends.
“The denim fabrication is always on trend for fall but adding in the dark indigo wash and black trim falls in to the black & blue trend;  two colors that aren’t ordinarily seen together are working in harmony this fall.” - Liz

Adjectives.
“Carefree, lively” – Lily

Style Favorite.
“The Natalie in this fabrication is what I have been carrying ever since I could get my hands on a sample.”  – Liz

Fit For.
“The denim collection is a casual take on our Sycamore Leather Line. I can see someone carrying a Denim Amy Backpack to work or on campus.” – Lily

Shop Denim styles online and in stores

Shifting into Fall

Fall has arrived and with the crisp autumn air comes bold new patterns. Make a statement in energizing Impressionista, or keep it classic in the traditional Blue Bandana print. With two eye-catching new patterns, we’re waving farewell to the summer season and eagerly shifting into fall.

Blue Bandana
Impressionista

Dress your tech.
Cover your mobile device or desktop screen in wonderful Fall colors.

Downloads: Blue Bandana

Download: Desktop | Tablet | Mobile

Downloads: Impressionista

Download: Desktop | Tablet | Mobile

Now, you can shop the vivid pops of Impressionista and the handcrafted prints of Blue Bandana as well as their corresponding solid colors.

A Closer Look: Blue Bandana

Vera Bradley Blue Bandana

Next in line to preview this week: A pattern inspired by the familiar Americana trend. Classic navy and red recall denim work-wear and the traditional bandana print is updated in a pattern to follow you outdoors in the Fall.

Blue Bandana
Vera Bradley Blue Bandana
Vera Bradley Blue Bandana
Vera Bradley Blue Bandana

See the inspiration in pictures. Visit our Blue Bandana board on Pinterest.

Shop the entire collection when it arrives, online and in stores, Thursday, August 27.

A Closer Look: Impressionista

Impressionista

Fall fashion is just around the corner and we are teasing our newest patterns this week. Impressionista holds true to its name and is first out of the gate with energizing colors that splash across a ground of black. Inspired by activewear trends and composed of a palette of artist’s colors, this lively pattern stands out on the street.

Impressionista
Impressionista
Impressionista

See the inspiration in pictures. Visit our Impressionista board on Pinterest.

Shop the entire collection when it arrives, online and in stores, Thursday, August 27.

Jewelry Your Way: Express Yourself with Personal Pieces

When it comes to expressing your sense of style, our one-of-a-kind accessories work like a charm. We’ve interpreted all of the latest trends into wonderfully wearable pieces that set off your look while telling your story. From silver and gold symbols that let your style shine to colorful stone accents that reflect your vibrant personality, our accents are as unique as you.

So, go ahead and embellish a little. Mix and match different textural elements, show layering some love, dare to be distinctive and above all, stay true to you. Our personal touches below make it easy.

Vera Bradley JewelryVera Bradley JewelryVera Bradley Jewelry

Shop these jewelry looks and more online and in stores

Collegiate Collection: Alumni Model Their Spirit

Vera Bradley Collegiate Collection

Vera Bradley Associates are just as excited about our Collegiate Collection as you are! Some attended schools represented in our new line, and they took a stab at modeling to show their spirit. They rocked their photo shoots and even demonstrated how the Collegiate Collection can pair perfectly with your existing Vera Bradley pieces. Check out their moment in the spotlight below!

Vera Bradley Collegiate Collection

Vera Bradley Collegiate Collection

Vera Bradley Collegiate Collection

Vera Bradley Collegiate Collection

Vera Bradley Collegiate Collection

Vera Bradley Collegiate Collection

Now it’s your turn to show your spirit! Share your Vera Bradley Collegiate Collection purchase and don’t forget to include #verabradley. We’re keeping a close eye on social media and will update you each week to let you know where your college stands in our friendly competition.

Cheer your school on to victory by shopping the Vera Bradley Collegiate Collection!

Don’t see your school? Comment below to request a collection for your college.

Back to School Essentials: Elementary

Back to School Checklist: Elementary

Summer is winding down and we’re looking forward to getting back to the books this Fall. Going back to school can be daunting, but we’re here to help with a printable checklist for all of your needs. Just print off the list below and head back to Elementary School with a little more confidence and a lot more style.

Back to School Checklist: Elementary

[Download PDF]

Seventeen Style Pro Picks: Top 10 Back-to-School Must-Haves

Seventeen Style Pro Melissa, a fashion-trend expert, weighed in on her top 10 favorite Vera Bradley back-to-school must-haves. Here’s a look at what she recommends to help you stay on trend and why.Seventeen Style Pros back-to-school picks

Seventeen Style Pros back-to-school picksThis blanket is perfect for chillier nights in and can also be used for outdoor adventures. One side is water-repellent polyester and the other is super-soft fleece.

Seventeen Style Pros back-to-school picks

Crossbody bags are a must for casual days on campus and fun nights out. The bright teal brings a pop of color to your wardrobe.

Seventeen Style Pros back-to-school picks

While excellent for trips, this bag is also a great go-to to pack up all of your essentials for long days away from your dorm room.

Seventeen Style Pros back-to-school picks

This is the backpack you need for an organized school year. Big enough for all of your study must-haves, this bag has mini pockets to keep school supplies and more in place.

Seventeen Style Pros back-to-school picks

Bring a luxe look to your everyday school style with this adorable leather backpack. The inside pattern and gold-toned hardware details make it a true standout on campus.

Seventeen Style Pros back-to-school picks

The Ella Tote is a versatile bag that’s great for toting a few supplies to class or meeting up with friends. Its zipped pockets keep all of your gear secure.

Seventeen Style Pros back-to-school picks

Every girl needs a wristlet when heading off to college. This all-in-one version holds just your essentials for days and nights when you want to travel light.

Seventeen Style Pros back-to-school picks

Stay up-to-date and on schedule in style! Opt for this colorful agenda that includes monthly and weekly spreads, a notes area, conversation table, bookmark and stickers.

Seventeen Style Pros back-to-school picks

Keep your laptop safe when traveling to and from class with this messenger bag. With space for books and folders, you’ll be set for a day of studying and paper writing.

Seventeen Style Pros back-to-school picks

This bag will come in handy for trips home, overnight adventures with your new college friends or weekends away to visit your besties from high school. It’s carry-on compliant and has five inner pockets to keep you organized on the go.

Shop these expertly chosen back-to-school picks online and in stores

Kids’ Stuff: Curated Elementary Backpacks

While you’re checking off her Elementary School supplies list, don’t forget the perfect backpack to put them in! To help you find the right one for the cute kiddo in your life, we’ve narrowed down our selection based on popular student styles. Choose the look she gravitates toward below and you’ll find the backpack she’s sure to love. She’ll be so excited to show off her new bag to her classmates that she’ll forget all about her first-day jitters.

For the Preppy Student

For the Preppy Student

[Get the look: Pencil Set with Tin in Katalina Blues | Lunch Bunch in Katalina Blues | Lighten Up Rolling Backpack in Katalina Showers ]

For the Artsy Student

For the Artsy Student

[Get the look: Head Wrap in Katalina Pink | Click Pens in Parisian Paisley | Mini Notebook with Pocket in Parisian Paisley | Campus Backpack in Parisian Paisley]

For the Chic Student

For the Chic Student

[Get the look: Flower Stud Earrings | Lunch Sack in Katalina Pink | Small Colorblock Backpack in Katalina Pink ]

Help her board the bus with confidence.
Shop our new kids on the block online and in stores