Inside Stitch

The official Vera Bradley blog

Wish you were here

White sandy beaches, warm turquoise waters, plenty of sunshine and nothing but blue skies … we’ve found it! We found summer!

The official start of summer is still weeks away (sigh), but our new Summer colors and styles arrive in just a few days. To celebrate, we thought we’d bring you a much-deserved sneak peek — straight from our Summer photo shoot in always-sunny Boca Raton, Florida.

A favorite destination, Boca Raton holds a special place in our hearts. Our namesake, Vera Bradley, and her husband, Edward, called beautiful Boca home for years. So naturally, it was a place we couldn’t wait to explore.

wish you were here ...

wish you were here ...

wish you were here ...

Our photo shoot started at the Boca Raton Resort & Club. Situated on 350-plus acres in the heart of Florida’s Gold Coast, the fabled resort was designed by legendary architect Addison Mizner in 1926. When we weren’t busy taking in the resort’s breathtaking architecture, we were out exploring the location’s seven (yes, seven!) pools, private beach and luxury marina. We even took a morning catamaran sail and a day trip to the famously beautiful Vizcaya Museum & Gardens. It was an amazing trip, and we can’t wait to start planning where we’ll go next.

After all, summer is all about being outdoors and seeing new places. Whether you’re exploring an exotic paradise or a special location in your very own backyard, we promise to add happy colors — and a little extra fun — to every adventure.

So where will summer take you? Share your summer stories with us all season long using the hashtag #vbexplore on Facebook, Twitter, Instagram and Pinterest. We can’t wait to hear from you!

Resolution regroup (and a giveaway!)

We started the year with renewed ambition and a sense of optimism about all the possibilities of the season. Two months in, we thought it would be a great time to check in and see how your resolutions are going. Feeling accomplished? Invigorated? Perhaps you’re looking for a fresh start with spring.

Agenda Giveaway

To help you keep your goals and schedule on track, we’re giving away 2014 Agendas in Cocoa Moss, Heather, Lola, Lilli Bell, Go Wild and Plum Crazy. Comment below and tell us how your resolutions are coming and which color you would love to have cover your Agenda, by Sunday (March 2). We’ll select 10 entries at random to receive this stationery standout.

Best of luck and keep up the great work!

This giveaway is now closed. Thank you for reading and join us in congratulating our winners: Karen B. (Christiansburg, VA), Kathleen S. (Bellefontaine, OH), Lise T. (Pensacola, FL), Brenda J. (Ottumwa, IA), Anna B. (Edina, MN), Shannon A. (Syracuse, NY), Amanda C. (Flatwoods, KY), Amanda W. (Wildorado, TX), Rebecca B. (St. Louis, MO) and Heather S. (Warren, MI)

Moving on to the winner’s circle

It's Your Move

Congratulations are in order for the six entries that earned the most votes in our It’s Your Move Facebook photo contest. From big moves to planning for their big day, these fans showed us where they’ve been and where they’re going, and we couldn’t be more excited for them.

It's Your Move Grand Prize

Grand Prize Winner

Erica S. (Des Moines, IA)
“This year will mark the biggest move of my life! I will be packing my bags and moving 8,000 miles to finally be with my fiancé in New Zealand! I will be traveling in true Ellie Blue style to start this new adventure! #vbyourmove”

First Prize Winners

It's Your Move First Prize

Emily G. (Jackson, TN)

It's Your Move First Prize

Donna A. (Rockingham, NC)

It's Your Move First Prize

Emily H. (Pittsburgh, PA)

It's Your Move First Prize

Alica A. (Bay City, MI)

It's Your Move First PrizeMichaela C. (Glenburn, ND)

Grand Prize Winner was awarded a Getaway Duffel, Sport Duffel and 16 oz. Water Bottle. First Place Winners were awarded a Sport Duffel.

A special thank you to all those who entered and voted for this contest. We hope spring takes you to wonderful places!

Symbols of Spring

Spring 2014 Personalization

Our collection of Personalization options just became a lot more playful. We’re introducing three special symbols to highlight our colorful canvas.

Colorblock Cosmetic with Hot Air Balloon

Hot Air Balloon

A symbol of exploration, reminding us that every day can be an adventure.

 

Colorblock Duffel with Heart

Heart

The universal trademark of love for the people, places and memories we cherish as we move through life.

 

Large Colorblock Tote with Sailboat

Sailboat

A sign of travel that reminds us to let the winds carry us off to exciting new places every once in a while.

Which symbol suits you?
Shop select Personalization styles online and in stores

Material Matters – Pattern Play

Spring 2014 - Pattern Play Tote and Accordion Wallet - Blue Bayou

Soft as leather but strong and practical, our new duo of distinct styles in pebbled PVC are a welcome addition to the Spring lineup. Two members of the design team share more …

Inside Stitch: What inspired this collection?

Lindsay (Senior CAD Artist): This collection was inspired by both our Signature exterior and interior patterns, which are featured on the outside of the pieces. We love the interior patterns and always want to see more of them.

Spring 2014 - Pattern Play Accordion Wallet - Blue Bayou and Clementine

Pattern Play is made of pebbled PVC. Can you talk about why we chose that material?

Liz (Trend Reporter): Textural fabrications are trending right now. We love how this material gives our colors/patterns a new look while staying true to the design philosophies we stand behind; functional, lightweight and easy to clean!

Spring 2014 - Pattern Play Tote - Blue Bayou

How did we come up with the name Pattern Play?

Liz: We knew we wanted to combine the allover and lining patterns on the exterior of the bag, so we let our CAD designers “play” with the patterns until we reached a design we liked. In a way, the name directly relates to the manner of which the bag was designed.

What are your favorite styles from the collection?

Lindsay: I really love the Accordion Wallet. The material never seems to get dirty and I can always find it easily in my purse thanks to the vibrant colors and unique texture of the pebbled PVC.

Shop Pattern Play online and in stores

Rhythm and Blooms

Tune into the season and prepare for warmer days with the perfect spring playlist, courtesy of our Trend Reporter Liz.

Spring 2014 Pool Friends

1. Counting Stars – One Republic

2. Flowers in Your Hair – The Lumineers

3. Beach Side – Kings Of Leon

4. Let the Groove Get In – Justin Timberlake

5. Here Comes the Sun – Beatles

6. Daylight – Matt and Kim

7. Let’s Go – Matt and Kim

8. Don’t Stop – Fleetwood Mac

9. Happy – Pharrell Williams

Lisa carries …

It’s a new year and our popular series has a brand new look! We invited Lisa, Executive Assistant for Product Development, and a fitness authority and instructor, to answer a series of questions about her go-to gym essentials.

Lisa carries ...

My name is …

Lisa

I’ve been at Vera Bradley for …

4 years

I currently teach …

Spinning and Group Centergy (Yoga/Pilates), and have 18 total certifications

When I head to the gym, I carry my …

Get Carried Away Tote in Canterberry Magenta

The best thing about this bag is …

The size, zipper closure and all of the interior and exterior pockets

This color fits my personality because …

It’s bold and sassy

If you were to look inside my bag, you’d find …

A Medium Cosmetic with my Colorful Hair Elastics and Stretch Headbands, a Small Cosmetic containing my Polar Heart Rate Monitor, a Ditty Bag for my spin shoes and another Ditty Bag for my swim suit (if I decide to attend an Aqua Fitness class), two extra pairs of socks tucked into the inside pockets, my music for class, a notebook in one of the inside pockets and my water bottle in one of the side exterior pockets

I pair this style with …

My Vera, which holds my paperwork and files for my Group Fitness Director position

A feature you might not know about this style is …

It’s so versatile. You can use it for a weekend getaway, a trip to the gym or as a carry-on for travel. The two expandable, lined pockets on the inside are fantastic!

If I could describe this style in three words, they would be …

stylish, fabulous and functional

Wild for Orchid

Earlier this year, the global authority in all things related to the color wheel announced Radiant Orchid (18-3224) was the 2014 Color of the Year. “Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute®. “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” We couldn’t agree more, and invited our Trend Reporter Liz to share more about how this vibrant hue is playing into Vera Bradley, and specifically Julep Tulip, this season.

Julep Tulip

While the designing of Blue Bayou was driven by the fact that we absolutely knew blue would be a hit color in 2014, the decision for Julep Tulip’s dominating color was a little more intuitive. The print certainly translates to Radiant Orchid.

We approached the color trends for the Spring 2014 season by looking at how light affects color, which resulted in an ombre effect on our trend boards:

blue color board

Green color board

As we look back at the boards from past seasons, we can see where color has gone and possibly where it will go. Signs of Radiant Orchid are thread throughout the prints.

Pink color board

Exploring the most important color trends is always helpful when deciding which colors to choose for future seasons. We go through several combinations in order to create the perfect palette for each print. Sometimes the difference in shade is hardly recognizable, but we know the slightest change in hue can completely change the finished print.

Julep Tulip colorways

Julep Tulip blends delicate shades of purple-pink that strike a feminine tone. The addition of a few soft greens, similar to 2013’s color of the year, Emerald, and a pattern layout that is both geometric and organic constructs a sophisticated pattern.

Julep Tulip

Pantone says Radiant Orchid is an “invitation to innovate,” and “encourages expanded creativity and originality.” A color that inspires us to get creative … who wouldn’t love that?

How does the Color of the Year inspire you?