Inside Stitch

The official Vera Bradley blog

Elevating the eleventh hour

Vera Bradley Soft Fringe Scarf

This Sunday is Mother’s Day, but if you haven’t found the best way to celebrate her yet, don’t worry. Our stores are the perfect place to pick up styles she’ll love, right up until the last minute.

A few of our favorites …

Vera Bradley Gifts for Mom

1. Smartphone Wristlet in Petal Paisley | 2. Large Straw Tote in Blue Bayou | 3. Little Hipster in Fanfare | 4. All in One Crossbody in Clementine | 5. Mailbag in Flutterby | 6. Soft Fringe Scarf in Flower Shower | 7. Weekender in Heather


Making the cut

Vera Bradley Laser-Cut

The timeless, yet modern mix of black and white has already made Fanfare an on-trend standout for the season, but our latest collection is a cut above. A sharp duo of styles with laser-cut detailing offers a classic, yet contemporary interpretation of this can’t-miss color combination.

Vera Bradley Laser-Cut

With a color-blocked play off our Summer pattern, a pair of modern silhouettes gets a graphic, artisan treatment for a Laser-Cut statement that is so you.

Vera Bradley Laser-Cut

Delight in the details …

We upload our unique design into graphic software specific to the machine you see below. This software sends the design information to the printer, which then makes the cuts with a laser beam of light that melts the material. The result is a precision cut design that will then be placed onto a product pattern and sewn together for a fabulous finished style!


Put it in print

This flower-filled fill-in-the blank is a great way to express your gratitude to the special women in your life. Print yours and place it on a tray with a special treat or frame it as a touching keepsake. However you choose to share it, we hope this makes her Mother’s Day a little brighter.

Vera Bradley: Mother's Day Printable

Download PDF


Michelle carries …

Warmer weather means we can finally shed our extra layers and step out for a bit of adventure. We asked Design and Development Assistant, Michelle, from our New York office, to share what she brings along when she goes exploring in her hometown, the Big Apple.

Michelle Carries ...

My name is …


I have been at Vera Bradley for …

almost 6 years

I live in …

East Rutherford, NJ

My favorite places to explore are …

All the different New York City museums; The MET, MoMA, The Guggenheim … There are so many, each with its unique style, and I never get tired of them because their exhibits are always changing!

When I go on an adventure, I carry …

The Crosstown Crossbody. It’s always good to have your hands free, especially when riding on the subway, going shopping and even just grabbing a cup of coffee. I do a lot of walking in the city so it’s important to be comfortable.

A feature you might not know about this style is …

I can fit quite a lot in this bag and the pockets are great. Also, I can access what I need quickly without having to dig and the snap closure is helpful for easy access when I’m in a rush.

If you looked inside, you’d find …

A pair of Vera Bradley Sunglasses (Carys), a Campus Double ID where I keep my Metrocard and bus pass, a Small Cosmetic with my makeup and Hair Ties to touch up throughout the day, a Tech Case to protect my digital camera (because you never know what you’ll see or what celebrity you may run into) and my Sleek and Chic Wallet.

If I could describe my style in three words, they would be …

Classic, polished and trendy

The next destination I’d like to explore is …

The High Line, a park that was built on a historic freight rail line that is elevated above the streets of Manhattan. It runs from the Meatpacking District all the way up to West 34th Street. It’s a great time to take a nice walk above the busy streets of NYC and see all the sights!

Let the sunshine in

Vera Bradley: Beach 2014

As the temperatures climb, we invite you to sea and be seen in our fresh assortment of sunny standouts. Today, we’re welcoming a brilliant collection of Beach and Jewelry selections, from familiar Flip Flops and Beach Towels in the latest colors, to exciting, fresh Straw silhouettes.

era Bradley: Large Straw Tote

Our unique baubles include bracelets, earrings and necklaces to punctuate every ensemble, whether poolside or party going.

Vera Bradley: Twist Toggle Bracelet

Vera Bradley: Tassel Pendant Necklace

Shop Beach and Jewelry online and in stores

you make me happy …

In celebration of these bright New Arrivals, we’re giving away a trio of Full Circle Bangles, engraved with, “you are my sunshine, my only sunshine.”

Vera Bradley: Full Circle Bangle

Comment below and tell us your favorite warm-weather destination before Monday, April 14, and we’ll select three entries at random.

This giveaway is now closed. Thank you to everyone who commented and join us in congratulating our winners: Kristen G., Haley S. and Angela W.!

The results are in!

We started out with 64 Signature patterns, a mix of retired fan favorites and eager new rookies. Vera Bradley fans flocked to Facebook to catch some of the action and cheer on their favorites through five riveting rounds of voting. Some patterns’ hopes were dashed early on, while others continued to fight the competition to show off their stylish looks a little longer.

Pattern Pool

The crowd went wild at the sight of retired favorites, like Baroque with its exaggerated motion, or Java Blue with its buzzing energy. But their loyalty was put to the test in the Final Matchup by a bold new paisley and a floral looking to shine. It came down to a close matchup between Ribbons, with its celebratory streams of color that dance across any canvas, and Petal Paisley, with florals running out of formation for a beautiful breakaway.

Pattern Playoff

Fans of Ribbons were more vocal from the stands, while admirers of Petal Paisley focused on sharing their support socially to gain votes. While each pattern has its strengths, only one can be crowned the winner. After a hard fought battle, the Most Outstanding Pattern is…

Pattern Playoff Winner: Petal Paisley

We caught up with Petal Paisley after the match to ask how it plans on celebrating its victory. Petal Paisley replied, “I want to take this time to explore different forms, like Tablet Sleeves and Hair Ties. Other than that, I’ll probably just hang around, like, around someone’s shoulder. I look fierce on a variety of bag styles.”

There you have it! You can check out the many looks of Petal Paisley and more of your favorite competitors online and in a store near you.

Spy game

The colorful rush of the annual Vera Bradley Outlet Sale is just days away. Soon, thousands of fans will file in to the War Memorial Coliseum to shop row after row of popular styles at way-too-tempting prices.

If you plan to join us in Fort Wayne for this exciting shopping experience, why not add a little extra fun?  Print our I Spy list and keep your eyes open for these 20 common sights.

Vera Bradley Outlet Sale: I Spy

Download PDF

More …

A first-timer’s guide to the Sale

Where to eat and other Fort Wayne sights

See some fun stats from the 2013 Outlet Sale

a sunny spot

Whatever the forecast in your neighborhood today, these desktop wallpapers will put you poolside in Boca Raton, the beautiful backdrop for our latest catalog. Download a happy dose of sunshine and let thoughts of warm afternoons ahead brighten your spirits.

Summer 2014 Desktop Palm Tree
Summer 2014 Desktop Crossbody Styles
Summer 2014 Desktop Beach
Summer 2014 Desktop Beach Chairs
Summer 2014 Desktop Totes
Summer 2014 Desktop Tropical Plant

A makeover misstep

While working on some exciting new features for Inside Stitch, we accidentally triggered an email alert. We hope this didn’t disrupt your day and you found some other colorful posts to read while you were here!

The Inside Stitch team