Inside Stitch

The official Vera Bradley blog

A Closer Look: Pink Swirls

Pink Swirls

Pink Swirls

Up next is Pink Swirls, Vera Bradley’s newest Breast Cancer Awareness color*. This pretty collection is filled with bright pinks and happy hues.

Pink Swirls

WHAT INSPIRED IT …

We wanted to create a pattern that was powerful and reflected our Brightest Year Ever theme for Back to School. Pink Swirls does just that. Bright pinks are accented by tones of turquoise, lemon yellow, violet, orange and green. Spinning paisleys and vibrant florals create an optimistic statement. Inside is lined with a stylized fleur-de-lis pattern of pink and green.

BUZZ-WORTHY STYLES …

Pink Swirls

See the inspiration in pictures. Visit our Pink Swirls board on Pinterest.

Shop Pink Swirls when it arrives online and in stores, Thursday, June 26!

*Vera Bradley contributes approximately $1 million annually to the Vera Bradley Foundation for Breast Cancer.

A Closer Look: Ziggy Zinnia

Ziggy Zinnia

Ziggy Zinnia

This season’s fresh spin on fashion and style starts with the bold blooms of Ziggy Zinnia. This colorful print mixes florals, prints and patterns for a whole new level of personal expression.

Ziggy Zinnia

WHAT INSPIRED IT …

We mixed simple geometric elements with floral patterns to create an innovative look. Colorful zinnias in traditional orange and bright pink are paired with touches of fresh mint and yellow. The neutral ground really lets the florals pop for a bold trend. Inside, an orange and pink chevron pattern adds a bright geometric contrast.

BUZZ-WORTHY STYLES …

Ziggy Zinnia styles

See the inspiration in pictures. Visit our Ziggy Zinnia board on Pinterest.

Shop Ziggy Zinnia when it arrives online and in stores, Thursday, June 26!

A Bright Direction

In just 10 short days, an exciting assortment of fun, functional and fashionable styles will be hitting the hallways near you! There’s nothing like buzz-worthy styles dressed in Ziggy Zinnia, Pink Swirls and African Violet. It’s still early, but we’re predicating it’s going to be the Brightest Year Ever!

Here’s a sneak peek of what’s ahead …

Welcome Fall 2014Welcome Fall 2014

Shop these new colors in select styles when they arrive online and in stores Thursday, June 26, and be sure to stop by the blog all week for more on the inspiration behind our pretty new prints.

2014 Vera Bradley Classic

2014 Vera Bradley Classic: FlagThe Vera Bradley Foundation for Breast Cancer Classic is the largest women’s amateur golf and tennis charity event in the nation. Over the past four days, more than 600 participants (from 16 different states!) and 300 volunteers came together to show their athleticism, their style and most importantly, their commitment to finding a cure for breast cancer.

The 21st annual Vera Bradley Foundation Classic raised a record $1,083,629 for breast cancer research! Our funds support breast cancer research at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.

From $64,000 raised in 1994 to more than $1 million raised in 2014, the Classic event now stands at nearly $12 million through these tournaments alone.

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis ExhibitionThis year, we couldn’t be more thrilled with the turn out! Words cannot express our gratitude and thanks to all of the participants and volunteers that really made this event shine. We appreciate everyone’s support and contributions.

2014 Vera Bradley Classic: Fun Foursome

2014 Vera Bradley Classic: Putting Contest

2014 Vera Bradley Classic: Fashionable Foursome

2014 Vera Bradley Classic: On the Course

2014 Vera Bradley Classic: Golf Carts

2014 Vera Bradley Classic: Best DressedThese ladies won Best Dressed sporting their Scottish team spirit.

2014 Vera Bradley Classic: Golf Celebration Dinner

2014 Vera Bradley Classic: Catherine HillVera Bradley Foundation for Breast Cancer Executive Director, Catherine Hill, takes center stage at the Golf Celebration dinner.

2014 Vera Bradley Classic: PD TeamVera Bradley co-founder, Barbara Bradley Baekgaard, and Executive Vice President of Design, Kim Colby, stand proud with some of our Product Development team members.

2014 Vera Bradley Classic: ConfettiJoin us next year at the 2015 Vera Bradley Foundation Classic!

Follow the pink pathway

Vera Bradley Foundation Turn the Town Pink

Each spring, we take to the streets of our hometown and Turn the Town Pink to show our support for the fight against breast cancer. Rain couldn’t stop our dedicated crowd of volunteers, who put up symbols of hope, one by one, until our pink ribbon pathway was complete.

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Breast cancer survivor Victoria shared a few words of inspiration.

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Interested in hosting your own Ribbons Around Town℠ fundraising event at your business, school or community? Contact the Vera Bradley Foundation for Breast Cancer at foundation@verabradley.com.

Elevating the eleventh hour

Vera Bradley Soft Fringe Scarf

This Sunday is Mother’s Day, but if you haven’t found the best way to celebrate her yet, don’t worry. Our stores are the perfect place to pick up styles she’ll love, right up until the last minute.

A few of our favorites …

Vera Bradley Gifts for Mom

1. Smartphone Wristlet in Petal Paisley | 2. Large Straw Tote in Blue Bayou | 3. Little Hipster in Fanfare | 4. All in One Crossbody in Clementine | 5. Mailbag in Flutterby | 6. Soft Fringe Scarf in Flower Shower | 7. Weekender in Heather