Inside Stitch

The official Vera Bradley blog

Carryall Confidential: Elise

An eye-catching silhouette speaks for itself, but let’s be honest, curiosity begs for a look inside. We’re on the case, offering a peek at the odds and ends and everyday essentials some of our favorite, fashionable coworkers carry.

The subject:
Elise, Communications and Events Project Manager
The style:
27” Spinner Rolling Luggage in Midnight Paisley
The benefits:
Packing this travel companion for the hospital helped Elise feel organized and prepared for the arrival of her first baby.Carryall Confidential: EliseCarryall Confidential: Elise

The commentary:Carryall Confidential: Elise

Shop the styles from Elise’s Carryall Confidential, online and in stores

After writing this post, Elise and husband, Adam welcomed a healthy baby boy, Maxwell, into the world.

Define the Design: Wildwood

Define the design: Wildwood

Sleek designs and structured silhouettes take our newest Leather collection to the professional level. Named after the neighborhood that one of our founders lived in when starting the business, this collection was built for the career woman. Associate CAD Artist, Lily, and Trend Reporter, Liz share how Wildwood got its modern mark.

Define the design: WildwoodDefine the design: Wildwood

“The lining for this collection was modified from a print that originally matched Sierra. I then created tonal versions to go with each Wildwood color story. Inspired by geometric shapes and Western trends, this mix is a twist on Houndstooth.”- Lily

Winning Qualities
“I love the navy/black combination in every style. I am usually always wearing navy or black so to have one bag to carry while traveling that will go with everything I pack is ideal.” – Liz

“This collection is about embracing minimal design, tonal color blocking and simple, functional styles. The structured silos are timeless and offer a water-repellant, durable finish that is great for cold weather seasons.” – Liz

Fit For
Urban dwellers, career women and jet-set travelers.

Minimal, structured, durable

Style Favorite
“My favorite style is the Small Ella Tote in Classic Navy. I think it’s the perfect size for carrying to work— it can fit a surprising amount of items and it isn’t so big that you lose them inside.” – Lily

Define the design: Wildwood

Shop Wildwood online and in stores

Define the Design: Preppy Poly

Define the design: Preppy Poly

We know what it’s like to jump from an afternoon of meetings in the office to yoga at your local studio, then head straight to dinner downtown. Our new line of athleisure products are designed for the girl on the go. Associate CAD Artist, Lily, and Trend Reporter, Liz, share the story behind the design, where sportswear meets fashion.

Define the design: Preppy PolyDefine the design: Preppy Poly

“Originally, we had planned on interpreting the plaid pattern that is embossed on the outside of the bag to use as the lining pattern, but then decided to design something a little more fun and funky for back to school. The spotted pattern we chose was based on a micro animal print.”

Winning Qualities.
“Water-repellent material on all of the bags.”

“Casual, versatile, everyday, easy, packable, lightweight”

“Fall style and the back-to-school time period is typically a casual time for fashion, trading sun dresses for soft oversized sweaters and your favorite pair of denim. We wanted to create something that fits into that part of her wardrobe that is versatile and functional.”

Style Favorite.
“The Travel Bag has been a design favorite since it’s very first sample. The team has a lot of aspiring yogis and this style offers a bottom zip compartment designed with an antimicrobial material to keep dirty or wet clothing and shoes separate.”

Define the design: Preppy Poly

Shop Preppy Poly online and in stores

This Just In: Latest Jewelry Looks

No wardrobe is complete without the accessories that pull it all together. Luckily, our newest jewelry selection is here to help you polish off each of your ensembles. From delicate designs in neutral metals to pieces that pop with our latest patterns, we’ve got the on-trend looks you need to add flair to your wear.

Our versatile styles can be stacked, layered or worn on their own. Start planning your accessories ahead with a look at some of our top-selling touches below.

Wardrobe Wonders

Take any outfit to the next level with these hints of glint.

Make It Personal

Vera Bradley Jewelry

Make It Fashionable

Vera Bradley Jewelry

Semi-Precious, Entirely Eye-Catching

Vera Bradley Jewelry

Shop Jewelry online and in stores

Painting the Town: Chalk Walk Recap

Last weekend, Vera Bradley Associates joined regional and national artists for the “Chalk Walk,” an annual fundraiser hosted by the Fort Wayne Museum of Art. Teams were tasked with turning 8′ x 8′ sidewalk squares into masterpieces using washable paints. Over 22,000 art lovers gathered to witness this epic display of talent, making it one of our community’s biggest summer events!

Graphic designers from our e-commerce team designed and created a graceful peacock against a background of Katalina Blues flowers to pay tribute to the Fort Wayne Children’s Zoo (and one of our favorite patterns for fall!).

Chalk Walk

It took the artists a total of over 15 hours to complete their bold and beautiful design. Here’s a look at why:

Base: Needed three coats of tempera paint
Flowers: Took 20 minutes to outline each one and layers upon layers of pastels and fixative to fill
Background: Used 3 – 4 different pastels

Check out our team members’ masterpiece from start to finish in the photos below, and watch this time-lapse video to see them in action!

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Define the Design: Katalina Blues

Define the design: Katalina Blues

Cool blues and greens tell a refreshing color story in this modern print. We asked our Print Designer, Kat, to share how this sporty pattern got its floral flair.

Define the design: Katalina BluesDefine the design: Katalina Blues

“I really wanted to design something with camouflage but still make it Vera Bradley and appealing to a wide range of people. I ended up starting with a camo background and added a floral on top that blends into the camo.”

“Cool and calming, camouflage, organic, minimal”

Style Favorite.
“I like this print on all different styles, but think that the Little Crossbody fits this design well since it is small, simple, and something that someone would wear when headed to a baseball game or out with friends. I also think that this design looks great on all the tech accessories.”

Fit For.
“The athletic, easy-going woman.”

Define the design: Katalina Blues

Shop Katalina Blues online and in stores

Define the Design: Katalina Pink

Katalina Pink

Sweet pinks and hues of blue deliver just the right amount of charm for this new preppy pattern. Print Designer, Kat, gives us the download on the design for our latest Breast Cancer Awareness color.

Define the design: Katalina PinkDefine the design: Katalina Pink

Katalina Pink was based off of Katalina Blues, but I was trying make it more romantic and feminine by changing up the colors. I still kept the camouflage background to give it a little edge and slightly different design.”

Winning Qualities.
“I really love that this design is a Foundation Print. My mom just got diagnosed with breast cancer for a third time and I really like that the print I designed will help support breast cancer research, in a way the print supports her. And, hopefully someday the Vera Bradley Foundation for Breast Cancer will help find a cure for this disease.”

“Feminine, romantic, unexpected, camouflage”

Style Favorite.
“The Glenna Shoulder Bag. I like how the larger front panel of the bag displays the print design and the added detail of the narrow border on the sides. I also really love the throw blankets in this design.”

Fit For.
“The girl that loves pink. She is trendy but also loves the romantic feel of the pink shades.”

Define the design: Katalina Pink

Shop Katalina Pink online and in stores

How to: Find the Perfect Bag

Something big is happening on We revamped our website to improve your shopping experience. Site Search Coordinator, Ale reveals the inside track to finding the best back-to-school basic using four simple steps to success.

How to find the perfect backpack:

Step 1:
Click on New Arrivals in the top navigation.


Step 2:
The left side of the page hosts our new Guided Navigation. This helps you refine the search down to exactly what you need.

Refine by: Category Color Pattern Material Features (Carry-On Compliant and Personalization) Price Rating Collection

“I am currently in love with our Preppy Poly collection so I am going to go down to our Collections facet and check the box for Preppy Poly.”


Step 3:
You now see everything we have to offer in the Preppy Poly collection. Click on the Backpacks refinements under Category. This shows all Backpacks provided in the Preppy Poly collection.


Option: You can also type “Backpacks” in our search box. The search box will “suggest-ahead” and show product associated with the word you searched before you even click enter.


Step 4:
Once you are on the Backpacks search page you will notice that we’ve exposed our top patterns/colors for an easier shopping experience.

“The Campus Backpack is my favorite style of backpack.”


Viewing a variation of patterns and solids helps narrow down the search for the perfect backpack.

Option: You may also sort your results to arrange them into the perfect order. In the top right you can sort your results by: New Arrivals Best Sellers Price High to Low Price Low to High Ratings


Final destination: The Campus Backpack in Vera Vera Classic Black.

“The perfect hands-free accessory when I’m running to catch my next flight!”


Now that Ale has explained our new Search experience, what are you searching for?

Destination Diaries: Kim and Courtney

Double dose of fun! Kim, EVP of Design, and her daughter Courtney, Customer Service Specialist Intern, trekked to the East Coast for a seaside retreat. The mother-daughter duo penned their recent getaway in our Destination Diaries.


Destination diaries


Destination diaries

Destination diariesDestination diariesDestination diariesDestination diariesDestination diaries

[Pictured: Beach Towels | Clearly Colorful Tote in Rio Squiggle | Lighten Up Wheeled Carry On in Rio Squiggle | Trimmed Vera in Rio Rosie | 27″ Spinner Rolling Luggage | Grand Traveler in Rio | Quilted Amy Backpack in White | Quilted Mia Wristlet in White | Quilted Sophie Wristlet in Chambray]

Shop the styles Courtney and Kim carried in Nantucket, online and in stores.

Our Biggest Launch Ever

We are in the thick of summer, yet can’t help but show off our back to school style during our biggest launch ever! With six new patterns filled with personality, two fresh fabrications and 125 just-in styles, heading back to school will be the beginning of endless opportunities.

Dress your tech.
Cover your mobile device or desktop screen in wonderful Fall colors.

Desktop Download: Katalina Blues

Download: Desktop | Tablet | Mobile

Desktop Download: Katalina Pink

Download: Desktop | Tablet | Mobile

Desktop Download: Parisian Paisley

Download: Desktop | Tablet | Mobile

Now, you can shop the cool tones of Katalina Blues, the feminine shades of Katalina Pink and the bohemian vibes of Parisian Paisley, as well as their corresponding solid colors.