Inside Stitch

The official Vera Bradley blog

Fall Preview

Fall Fashion

In 9 more days, we’ll be releasing two new colors for Fall: Moon Blooms and Ink Blue. As part of our Fall campaign, we wanted to embrace the season’s earthy, neutral tones and celebrate the details of our Signature style. These two hues express this exactly. Fall Fashion: Preview Here’s a sneak peek of what’s ahead …

Shop these new colors in select styles when they arrive online and in stores Thursday, August 28, and be sure to stop by the blog all week for more on the inspiration behind the new colors.

Julie carries …

With back to school on the horizon, we asked our Digital Merchandising Intern, Julie, to share what she plans to bring on campus.

Julie carries ...




Digital Merchandising Intern


Miami University and I study marketing and interactive media studies.


Planning my own schedule and taking classes that interest me. Also, using my meal plan for coffee and breakfast sandwiches, and Farmer’s School of Business’s famous salads for lunch. I also loved being able to find “my people”–those who share the same similar sense of humor, values and life goals.


Trimmed Vera in Pink Swirls. It adds a pop of color to my typically navy, white and gray wardrobe palette.


The pockets are great for storing and organizing pens, sunglasses, and keys! Each has their own compartment, so they never get buried in the bottom of the bag.


My 2015 Student Agenda, which is vital to my organization, my cellphone in its Whimsy Hybrid Hardshell Case, Macbook for notes in class, monogrammed Colorblock Cosmetic (great for carrying a compact, lip balm and a few vitamins), and Campus Double ID.


Preppy-Boho, Elegant, Sleek


Pursue a career in e-commerce. I would love to work for a fashion company or an e-commerce consulting business, either someplace warm or in the NYC metropolitan area.

Functional features: The Backpack

The backpack is one of the most important styles to have when planning to head back to school. When it comes to comparing styles to find your perfect fit, we’ve got your back.


Here are 8 key features our backpacks have to offer:

Vera Bradley Campus Backpack

1 | If you love music, you’ll love this exclusive feature of the Campus Backpack. There is an easy-to-access headphone port so you can always be in tune.

Vera Bradley Lighten Up Large Backpack

2 | You might get caught walking to class in the rain. The water-resistant fabric on the Lighten Up Backpack will keep your belongings dry.

Vera Bradley Canvas Backpack

3 | Never misplace your backpack again! The Canvas Backpack can be personalized with your name or monogram.

Vera Bradley Tech Backpack

4 | Protecting your laptop is very important. The Tech Backpack has an easy-to-access padded laptop compartment. Stay scratch free!

Vera Bradley Tech Backpack

5 | Staying hydrated is a must. The side pockets on the Tech Backpack are a perfect fit for a water bottle.

Vera Bradley Lighten Up Large Backpack

6 | Lots of room! The Lighten Up Large Backpack has more than enough space for all your books, binders, folders and more.

Vera Bradley Campus Backpack

7 | Comfort, of course, is key. The Campus Backpack has adjustable, padded straps (and back) for extra comfort when crossing campus.

Vera Bradley Ultimate Backpack

8 | A place for everything. The Ultimate Backpack has extra organization for pens, ID, keys and more with inside and outside zip compartments.

Now that you know 8 key functional features our backpacks have to offer, it’s time to find the style that fits you!

Shop all Backpacks

New styles have arrived!

Fall 2014
The day has (finally) come. New styles are now available in our latest Colors, African Violet, Ziggy Zinnia and Pink Swirls. It’s going to be the Brightest Year Ever!

Fall 2014

Fall 2014: Trimmed Vera

Fall 2014

Fall 2014

Fall 2014

Loving the new colors? Comment below and tell us which one is your favorite out of African Violet, Ziggy Zinnia or Pink Swirls. We’ll select five lucky entries at random to receive a Triple Zip Hipster in that color.

*This giveaway is now closed. Thank you for commenting and congratulations to our winners! All winners have been contacted at this time.

Fall 2014: Triple Zip Hipster

Shop New Arrivals online and in stores now.

New styles? Yes, please!

On Thursday, July 17, we’ll be launching African Violet, Pink Swirls and Ziggy Zinnia in an exciting assortment of styles. Here’s a quick overview of what’s to come.

Lighten Up

This new style is lightweight, durable and is made with water-resistant printed polyester. We wanted to create a functional and fashionable style that could be carried across campus and more. This style comes in our Signature prints as well as coordinating Signature linings.

Trimmed Signature

This colorful faux-leather trim gives our signature cotton a refined look. We gave this style a smooth texture and a mix of material to elevate the classic look with fun solid colored accents. This collection comes in our Signature prints as well as coordinating Signature linings.

B.B. Collection

We wanted to explore unique fabrications for our Signature prints and this collection does just that. This style is a fun way to show self-expression with bold, new silhouettes. The B.B. Collection comes in our coordinating Signature linings.

Now that you have some background on the new styles, take a look at how to mix and match them for a coordinated collection.

African Violet

Available in …

African Violet

Ziggy Zinnia

Available in …

Ziggy Zinnia

Pink Swirls

Available in …

Pink Swirls

Preview the new styles now on Be sure to shop online and in stores when they arrive Thursday, July 17!

My Suite Setup

My Suite Setup
Our Back to School colors and styles are well on their way. The best part of heading back, whether it’s off to campus or work, is all the fun ways you can style your own space!

You’re invited to pin and share your perfect space with Vera Bradley on Pinterest for a chance to win the following:

One Grand Prize Winner

will receive a $300 Vera Bradley Gift Card and a Reversible Comforter Set (up to $189).

Five First Prize Winners

will receive a $100 Vera Bradley Gift Card and a Throw Blanket ($49).

Here’s how you can enter:

1. Fill out the form on the My Suite Setup page.
2. Follow @verabradley on Pinterest at
3. Create a board titled “My Suite Setup Sweepstakes” and start pinning the styles you would use to fill and create your ideal gathering space, from dream dorm room to charming office. Include “#MySuiteSetupSweepstakes” in the caption of each pin.

See examples from our My Suite Setup Sweepstakes: Inspiration board.

Enter now

Good luck! We can’t wait to see your Suite Setup.

The future looks bright …

The wait is over! An exciting assortment of styles dressed in Ziggy Zinnia, Pink Swirls and African Violet are here. Get ready to make this the Brightest Year Ever.

Shop the fresh colors and styles online and in stores now.

Dress your tech. Cover your mobile device
or desktop in campus cool wallpaper.

Desktop Download: African Violet

Download: Desktop | Tablet | Mobile

Desktop Download: Ziggy Zinnia

Download: Desktop | Tablet | Mobile

Desktop Download: Pink Swirls

Download: Desktop | Tablet | Mobile

A Closer Look: African Violet

African Violet

African Violet

We’re wrapping up our Back to School preview with an exciting exotic pattern. African Violet mixes florals and leopard prints. What girl wouldn’t love to carry this across campus?

African Violet

What inspired it …

We wanted to create a pattern that had an animalistic look and African Violet expresses this behavior perfectly. We mixed tonal blue leopard prints on the outside and inside to create a fun, preppy look. The white, gold, plum and blue exotic florals are outlined with thick, black ink for a bold and trendy, hand-drawn feel. African Violet is nothing but ready for the Brightest Year Ever!

buzz-worthy styles …

African Violet

See the inspiration in pictures by visiting our African Violet board on Pinterest.

Shop African Violet when it arrives online and in stores Thursday, June 26!