Inside Stitch

The official Vera Bradley blog

Destination Diaries: Liz

Destination Diaries: Liz
Festival season is upon us, and our Trend Analyst, Liz, is taking us to Coachella. Coachella is a three-day music and arts festival in the desert attended by nearly 200,000 people. Follow Liz’s journey as she shares her favorite festival essentials.

Destination Diaries: LizDestination Diaries: LizDestination Diaries: Liz

I had such a great getaway to  California where I road-tripped from LA to Palm Springs for Coachella.  I brought my  Get Carried Away Tote  for the trip and my  Preppy Poly Backpack, which is small enough to carry around all day, but big enough to hold all of the festival necessities. 

My bucket list included  spending time poolside, hearing great musicians and dancing!  The musicians I was most excited for included  Guns N’ Roses, Calvin Harris and Sia (to name a few)!  Festivals definitely call for  hands-free backpacks and crossbody styles  because  of the dancing and walking around! 

This season I am all about  Cloud Gray in our Sycamore collection  because  it seems to reflect whatever color you are wearing.  I also love  Cobalt Stripe in our Preppy Poly collection because it’s a fresh take on tie-dye, which is perfect for the preppy/boho style. 

These looks are destined for adventure!

Shop Travel online and in Stores

Celebrating Earth Day

Earth DayIt’s here! Warm air, flower buds and fragrant pear trees blossoming around Vera Bradley’s hometown. It’s clear that spring has finally begun to arrive. Perfect timing to celebrate Earth Day and our newly released Turtles pattern. We visited the Fort Wayne Children’s Zoo to see the amazing creatures that inspired one of our summer patterns.Earth Day

Meet Twinkie:

Earth Day
She’s a black-breasted leaf turtle who’s lived at the Fort Wayne Zoo since 2003. She loves to swim and we think she’d look great sunning on one of our beach towels.

This Earth Day, we’re thinking about ways to spread awareness about an environmental movement close to the hearts of our hometown. The Endangered Species Act is an environmental law we stand behind by supporting the Fort Wayne Children’s Zoo.

Earth Day
Our friend Twinkie and other black-breasted leaf turtles are endangered due to habitat destruction and being hunted for food. Our zoo maintains these species so that one day they can be released back to the population into their natural habitat.

If animals are also near and dear to your heart, or if you just love Twinkie’s story, you can learn more about what the Fort Wayne Children’s Zoo is doing to preserve endangered and threatened animals, visit

Earth DayEarth Day

Shop Turtles online and in stores

Earth Day

Mama Said…

Mom is on the mind this month, and we find ourselves recalling the advice she gave to nurse our first broken heart and the expressions she said just to make us laugh. We asked our associates to share a phrase their mom was notorious for saying. From witty to wise words, these quotes came straight from the mouths of moms.

Mama said ...

“My mom never failed to show her support and love.” – Jenn

“Her favorite saying is a constant reminder to have fun!” – Allison

Mama said ...

“I’ve always tried to live this quote out. Mom knows best.” – Amanda

Mama said ...

“I’m an only child and Mom always knew how to make me feel special.” – Molly

“Fortunately, I had my dad on speed dial for these situations. Just kidding! ” – Tricia

Mama said ...

“My favorite saying from Mom … and one I will pass on to my children. – Emily

Do you have a favorite saying from your mom? Share it in the comments below or hashtag #mommoments on Instagram to show us how you celebrate mom.

A Closer Look: Nomadic Floral

With graduation parties right around the corner, our newest pattern collection couldn’t be debuting at a better time. Launching April 28, Nomadic Floral will fuel the wanderlust of grads and dreamers alike. Nature-inspired silhouettes are combined with tech brights, evoking the feeling of travel just for the joy of it. The neutral gray and cream palette is accented with cool mint and bright orange to create an urban, yet natural look that will feel at home on any college campus (or in your closet).

Vera Bradley: Nomadic Floral
Vera Bradley: Nomadic Floral

Vera Bradley: Nomadic Floral

Vera Bradley: Nomadic Blossoms
Vera Bradley: Nomadic Floral pairs perfectly with

Dress your tech.
Decorate your mobile device or desktop screen with our sunny summer patterns.

Vera Bradley Desktop Download: Nomadic Floral

Download: Desktop | Tablet | Mobile

Vera Bradley Desktop Download: Nomadic Ditsy

Download: Desktop | Tablet | Mobile

Vera Bradley Desktop Download: Nomadic Dots

Download: Desktop | Tablet | Mobile

See the inspiration in pictures. Visit our Nomadic Floral board on Pinterest.

Shop the entire collection when it arrives, online and in stores, Thursday, April 28!

Celebrate: The New Mom

Mother’s Day isn’t just about celebrating our own mothers, it’s about celebrating the mothers around us. Whether it’s our sister, coworker or best friend – we all know someone special to us who is entering into that new phase of life. You may be a mom yourself, or love finding the perfect gift for another mom. Either way, you’re in on the best-kept secret all moms share: organization. Being a new mom can be tough, but having the right tools to stay organized makes a world of difference. Today we’re sharing the best gifts for the new mom that will make her new life that much easier.

It’s a girl:

Celebrate the new momFor the precious baby girl, she’ll want accessories that are equally as sweet. The Stroll Around Baby Bag in Blush Pink will keep all baby necessities neatly organized with plenty of pocket space. She’ll love the laminated fabric interior for easy cleanup when life gets a little messy. The Lighten Up Ditty Bag is a great addition to store snacks and bottles for days on the go.

It’s a boy:

Celebrate the new momShe’s got a new little man in her life, so she’s sure to have her hands full. The Uptown Baby Bag in Wavy Stripe is generously sized to fit everything she needs, while appearing very chic and sophisticated. Finally, a baby bag she’ll love to show off – which is easy to do with the removable stroller straps. Toss in a Travel Mug for the mornings where she didn’t get as much sleep as she would’ve liked (we know it’s bound to happen once or twice). 

Plus, a few tips from our new mom, Nissa.

Celebrate the new mom

Every new mom needs…

Celebrate the new mom

| 1 | “This Cosmetic Case is perfect for keeping diaper bag essentials organized.” | 2 | “A notebook helps me when I want to write down baby milestones and memories.” | 3 | “Every new mom needs a cute pair of pjs. The pretty color combination makes me feel put together when I don’t want to leave the house.” | 4 | “A little pampering goes a long way. This Cotton Flower scent is light enough to wear all day and feels refreshing.” | 5 | “A Leather backpack for the non-diaper bag mom. I love that it is stylish and functional.” -Nissa

Check out our entire Mother’s Day collection online and remember to share your #mommoments with us for a chance to be featured on!

portrait photo credit: @alisonwinterroth

Beach Living

Vera Bradley Beach CollectionSummer is so close we can taste it. We’re headed for sunnier days and umbrella cocktails, so we’re going to need the accessories to match our newfound breezy attitude. Our new Beach collection is filled with seaworthy stripes and pops of turtles that are everything nautical and nice.

Vera Bradley Beach Collection

Looking for the perfect beach bag? We’ve got you covered. Our Striped Tote is exactly what you need for your day in the sun. It’ll fit your beach essentials, while making a serious statement with the fun tassels and embellishments. Your look will have beach party written all over it.

Vera Bradley Beach Collection

Time to stuff your beach bag with all the summer essentials! We are loving the Beach Towel in Aztec Cobalt. I mean, how cute are those tassels? Love the sun, but not when it’s in your eyes? Stay in the shade (and look incredibly glam) with a great sun hat. You can’t forget the flip flops — especially with how cute these turtles are!

Get ready to soak up the sun and shop our entire Beach collection

Celebrate: The Mentor

Celebrate a mentorWe know for even the best gift-givers, selecting the perfect Mother’s Day gift can be tough. Whether you’re shopping for the mother who raised you or a mentor who served as a motherly figure in your life, you want a gift that shows them how much you appreciate everything they taught you. From learning to say “thank you” to how to stay organized, she taught you how to succeed. Now it’s time to return the favor.

Celebrate a mentor

1 | She helped you master the art of organization, so pick a gift to show her your organizational smarts. The Small Trimmed Vera Tote is the perfect size to fit all of your essentials, while offering both interior and exterior pockets for plenty of storage. It feels more elevated than her typical tote with faux-leather trim and handles that she’ll love to show off.

2 | Is she always on the go with her laptop stowed away? Then the Trimmed Vera Laptop Tote is the answer! Bigger than our Small Trimmed Vera Tote, this tote is large enough to fit her laptop and anything else she may need, with slip pockets and separate compartments to protect her laptop and other belongings.

3 | So you decided on a bag, but are still looking for a little extra something? We have a great selection of gifts under $25 that make excellent add-ons. Keep with the organization theme and pick up an Agenda that will ease her through her busy schedule. A Travel Mug is sure to be a hit, with patterns matching back to our Small Trimmed Vera Tote. Whatever you choose, make sure you pair her gift with a thoughtful hand-written card for that extra special touch!

Check out our entire Mother’s Day collection online and remember to share your #mommoments with us for a chance to be featured on!