Inside Stitch

The official Vera Bradley blog

What’s Inside: The Tailgating Bag

We all know the power of the perfect handbag. You know, the one that fits every outfit, occasion and essential. We know that your beautiful leather clutch can’t double as Fido’s travel bag (he gets his own, obvi) and a crossbody may not hold enough ice cream and wine required to cheer your bestie after a bad break up. Enter: Our latest blog series. Each month, we select and assemble a bag that caters to a situation you’re bound to find yourself.

Let’s face it – flip flops didn’t stand a chance once you indulged in your first PSL of the season, so we’re declaring fall. Tailgating is one of the best activities of fall since you get to enjoy the outdoors over drinks, snacks, outdoor games and the company of fellow football fans.

The perfect bag for tailgating is the Get Carried Away Tote. Spacious in size, this tote offers both organization and flexibility to carry you  from dawn to dusk. Now that you have your bag, let us help you pack it with essentials needed for a game day win.

what's inside: the tailgate bag

1. Throw Blanket. Whether you’re sitting on it during the day or curling up with it at the end of the night, a throw blanket is an absolute must. Adorned with the school logo, we have a feeling everyone will be asking where you got it (we’ve got your back).

2. Wristlet. Keep your cards, cash and ID handy with our Front Zip Wristlet. Bonus points for showing your school spirit!

3. Phone. A fully charged phone that is. Between Instagramming your squad’s matching shirts and that Snapchat filter you’ll use at least ten times, you will need every last bit of juice in your phone to document the day.

4. Sweatshirt. Even though the day may start out with that familiar summer warmth, the evening is bound to be chilly.

5. Sunglasses. “The lights are so bright but they never blind me.” Unfortunately, we can’t all be Taylor Swift, so you’ll definitely want to pack your favorite sunnies. You’ll thank us in the third quarter when the sun is at its peak.

6. Drinks. No tailgate is complete without a few drinks with your friends – and it’s your turn to bring them. Since your college days are over, upgrade to a cider – you’ll be feeling fall in no time!

7. Snacks. Many tailgates are potluck style, so you’ll want to bring a snack or two that won’t be too harsh on the waistline. Enter: popcorn. It’s light, low-cal and a tasty complement to your cider.

What kind of bag do you want us to help you pack? Let us know in the comments!

10 Ways to Connect Without Coffee or Cocktails

As you get older, it seems harder to find time in your busy schedule to meet up with your friends. You obviously want to make time for the important people in your life, but sometimes your calendar (and wallet) don’t always make it easy. If you are able to catch up with your college roomie, it’s usually over coffee or cocktails, right? After so many meet ups with martinis and lattés, your wallet (and waistline) may be suffering. Break the routine without breaking up a friendship and try reconnecting with one of these alternatives.

10 Ways to Connect Without Coffee or Cocktails

Whether you’re staying in and Netflix bingeing or going to your local drive-in, movie nights are a great way to spend time with friends. We’re partial to drive-in movies for the casual atmosphere. Go in a group and bring a blanket, snacks, drinks and even yard games. Get there early to play a few rounds of cornhole and then enjoy your snacks while you watch the movie – or don’t, because at the drive-in, you can talk all you want!

10 Ways to Connect Without Coffee or Cocktails

One of the easiest ways to meet up with a friend during the busy workweek is to go to a workout class together. Knock out your daily exercise while spending time with a friend. Bond while breaking a sweat at Soul Cycle or chat while your burn it out in a barre class. Go in on a Groupon with a few friends to save your wallet.

10 Ways to Connect Without Coffee or Cocktails

You were already planning to swing by your local farmer’s market anyway, so why not invite your girlfriend along? You can catch up while munching on fresh kettle corn and picking out your produce – and who doesn’t love to spend their fall mornings outdoors? Answer: No one.

10 Ways to Connect Without Coffee or Cocktails

Learning something new together provides plenty of memories and time for girl-talk. You can extend your farmer’s market trip and bake a delicious pie together with the apples you bought that morning. This way, you can have your pie and eat it too!

10 Ways to Connect Without Coffee or Cocktails

Few things bring people together like a shared love of sports. Gather up your girls, grab a few throw blankets and take your love of football to the outdoors. Tailgating is a great way to see multiple friends at once, while staying on a budget. Make it a potluck and have everyone bring their favorite game-day snack. Dibs on buffalo chicken dip!


We all have those friends that we want to connect with, but the thought of filling silence with easy conversation creates a little anxiety. Enter: trivia night. Trivia nights are great because the bulk of the conversation is around the question, which creates the perfect ice breaker for everyone. Awkward silence averted.

10 Ways to Connect Without Coffee or Cocktails

Between the live music, food trucks (hello, apple cider), craft booths and lively atmosphere, there is something for everyone to enjoy. Plus, festivals give you an excuse to wear that boho-chic outfit with those round sunnies (a win/win in our book).

10 Ways to Connect Without Coffee or Cocktails

You know that entire Pinterest board you have dedicated to home décor DIYs you’re going to do, but never actually get to them? We feel you – it’s hard to find time to relax and craft the day away. We can guarantee that your friend has a very similar Pinterest board with the same homemade door wreath pinned on her to-dos. Invite her over for some rosé and test your artistic abilities together. If anything, you’ll have an epic Pinterest fail to give everyone a good laugh. Need some inspiration? These Fall DIYs are a must.

10 Ways to Connect Without Coffee or Cocktails

If you’re a pop culture nut, this is perfect for you. Think of this like a book club, but better, because you can discuss weekly trending topics, last week’s TGIT line-up on ABC, the upcoming award shows and politics (if that’s your thing). Meet up with your fellow media mavens once a week or month and gab about what’s really important to you – when Taylor Swift is going to make her comeback and if the new Nicholas Sparks movie will actually be as good as the book.

10 Ways to Connect Without Coffee or Cocktails

If you and your friend are still wanting to dress up and go out, attending a show is a great way to do so in a unique setting. Whether you are watching a friend in a community theatre production or you managed to snag tickets to Broadway’s Hamilton, you’ll experience something new together (while looking super fancy). If you haven’t snagged tickets yet, you can find many discounted seats on Broadway Box. We think we just found you a new topic for your pop culture club next week!

Do you have a favorite way to spend time with your girlfriends that we didn’t include in our list? Let us know below in the comments – we’d love to hear!

The Duffel Stories: NYC

Each Vera Bradley pattern has a story behind its colorful stitching. Whether it was created in support of the Vera Bradley Foundation for Breast Cancer like Art Poppies, or designed with the 1970s in mind (Painted Feathers).  The iconic Large Duffel took a trip to the big apple and came back with a whole new set of stories to tell. Each duffel design is inspired by a symbol of New York City and exclusive to our Soho store. Read the inspiration behind the designs from the artists themselves.

Chrysler Building Large Duffel

– Designed by Molly S.

Chrysler Building Large Duffel

“While living in New York City, I was very inspired by all the shapes and details in the architecture throughout the city. I loved walking around the city and just thinking about all the different ways I could interpret the interesting patterns on the buildings into beautiful pieces. The Art Deco movement has always been one of my favorites and the Chrysler Building is the epitome of the movement with its intricate pattern that is at the top of the building. I thought the iconic Vera Bradley duffel was the perfect platform to abstract this idea on in fun metallic leather!”

Taxicab Large Duffel

– Designed by Molly S.

Taxi Cab Large Duffel

“When thinking about New York City and all of the icons that could represent it, the taxicab was one of the first ones that came to mind. Taxicabs have been a part of the NYC landscape for over a century, adding a wink of color to the sometimes grey and monochromatic city with their bright yellow hue. From the black and white check pattern to the vibrant yellow exterior, the iconic symbol has changed over the years but its essential characteristics have remained the same. The duffel incorporates all of these elements of taxicabs throughout the years and hints at my favorite version of the icon, the 1950’s taxi, with its chrome detailing.”

Big Apple Large Duffel and
Hudson River Blue Large Duffel

– Designed by Lindsay N.

Big Apple Large Duffel
Hudson River Blue Large Duffel

“I lived in New York for a few years and one of most distinct memories I have is watching the city go by through a cab window, late at night. It was always a quiet space in the course of the evening, just watching the colors go by through the glass, and it was a peaceful way to end the night. The print I created is an abstraction of this feeling, this sensation of neon lights rushing by, at once loud and quiet.”

Runway Model Large Duffel

– Designed by Lindsay N.

Runway Model Large Duffel

“This print is a nod to the peacocking of New York Fashion Week street style, the women who look impeccable no matter the temperature or circumstances. Even those who are not attending the shows or involved in the fashion industry find themselves paying a bit more attention to their details, on the off chance the camera lens swings their way.”

Gold Skyline Large Duffel
and Silver Skyline Large Duffel

– Designed by Kat K.

Gold Skyline Large Duffel
Silver Skyline Large Duffel

“This duffel was inspired by my last work trip to New York City. I flew into New York in the evening and saw the city as more of a silhouette against the night sky. It was a calmer way of looking at the always-busy city.”

Which duffel makes you think of the big city? Visit our Soho store to purchase one of these exclusive Duffels.

If you win our sweeps, you could see them all in person at our VIP store party.

It’s Good to Be a Girl: Our Reasons

We live in a world that constantly reminds women of their disadvantages. The pay gap. The glass ceiling. Playing “the woman card.” The list goes on and on. It’s time to start a new conversation. Vera Bradley is a company by women for women. We stand for the belief that being female is an advantage.

In 1982, our founders Patricia R. Miller and Barbara Baekgaard changed the luggage industry with a line of iconic patterned bags. Today, we strive to provide bags that are both feminine and functional for every girl, woman, sister, mother, gal and friend.

It's good to be a girl

We want to prove the value of femininity by celebrating all of the reasons why it’s good to be a girl. We use the term “girl” a little differently than its definition. It’s more than just a noun or synonym for young female. It’s women who mix socially or belong to a particular group, team or profession. It’s a fun and rejuvenating celebration of femininity. It’s inclusive of every age, race and geographic location. If we eliminate the word from our vocabulary, we have no girl power, girls’ night out, girls’ weekends or the answer to Queen B’s iconic question: Who runs the world?

Vera Bradley is an optimistic, fun and colorful brand. We want our dialogue to be the same. Using the word “girl” feels appropriate for embracing and celebrating femininity for women all over the world.

Our goal is to flood the world with reasons womanhood is an advantage. We believe there are thousands of reasons it’s good to be a girl, and we’re ready to prove it.

The quest for reasons began with Vera Bradley associates (and a cocktail or two). We sat down with associates of all different backgrounds, ages, occupations and genders to uncover the powerful – and often hilarious – truths surrounding modern femininity. The reasons they shared below will make you laugh, nod your head in agreement and feel a sense of “girl power” no matter your preference for the name girl, woman, gal or lady.

It's good to be a girl

What natural abilities do women have that men don’t?

Balance – physical, emotional, work/life, right brain/left brain.

– Tom A. Demand Planning Manager

It's good to be a girl

What do you love most about being a girl?

I can juggle a job while raising kids and running the house!

– Shannon H. Corporate Expense Specialist

It's good to be a girl

What are three things girls can do that guys can’t?

1. Wear magenta lipstick and look good doing it.
2. Order a fruity martini with no shame.
3. Run the world in a pair of 4 inch heels.

– Kaylee D. Social Media Coordinator

It's good to be a girl

What about being a woman makes you feel strong?

When I am able to be a good wife, mom, friend, sister and employee all in the same day!

– Jill D. Human Resources Manager

It's good to be a girl

How do you define femininity?

Being girly, being strong, being smart, being yourself.

– Deborah S. Director, Communications

It's good to be a girl

Join the conversation and share your reason with us here.
You could be featured on our site!

If you really love being a girl, you’re going to love this:
Win a trip to NYC with your squad, on us!

5 Things Not to Miss in September

Slightly cooler weather has slowly been creeping in, which can only mean one thing – fall is almost here! Fall brings chunky cardigans, crunchy leaves and all of the pumpkin. Your schedule is filling up quickly with weekend tailgates and afternoon apple-picking, so kick back in your cozy socks, grab your PSL and read up on the five things you won’t want to miss this month.

5 things in September

5 things in September

5 things in September

5 things in September

5 things in September

Weekend Prep: Labor Day

There’s nothing like a long holiday weekend to leave you relaxed and rejuvenated for the upcoming season. Labor Day weekend is around the corner and you’re likely penciling in a barbecue or final trip to the lake. Good intentions to de-stress and relax with friends often turn into a packed social calendar and non-stop activity. Bringing along the right bags can transition you seamlessly from Friday to Monday.  Lucky for you, you don’t need ten different bags to get through the weekend – in fact, you only need three.

Labor Day packing


If your weekend involves a trip out of town, you’ll need a travel bag that can organize three days’ worth of clothes. The Weekender is one of our favorite options for its spacious interior filled with pockets for organization. You’ll have no problem fitting your extra flats and second Naked palette (the essentials). If you need organization tips for a weekend trip, we’ve got you.

Sagebrush Satchel


For your everyday bag, say “hello” to the Sagebrush Satchel. One of the newest members of our leather collection, this satchel is the perfect size to fit your daily necessities. The soft leather exterior will complement every outfit you pack, while including a removable shoulder strap allowing you to go hands-free. Believe us when we say that you’ll be hearing “where did you get that bag” all weekend.

Labor Day packing


Whether you have a romantic date night or GNO planned, you’ll need something a little smaller for just the must-haves. Our Mia Wristlet is chic and surprisingly spacious for its size. With interior slip pockets and an exterior zip pocket, you will be able to keep your phone handy and separated from your keys, cards and fiery red lipstick. Nights out just got a lot easier (and classier).

What is your go-to bag for long weekends? Share below in the comments!

We’re Open at International Market Place

Aloha! We’re excited we opened our doors at International Market Place in Honolulu, Hawaii. With its grand opening on August 25, International Market Place is an open-air shopping experience attracting locals and tourists alike with retail, dining and entertainment. Looks like its time to plan your next getaway with the girls. Our store team is dishing on how to make this the ultimate girls trip!

Vera Bradley at International Market Place

Vera Bradley at International Market Place

Vera Bradley at International Market Place

Say Aloha to …
Store Manager: Deanne Martinez
Assistant Store Managers: Lacey Kiabu and Janet Melchor

Our team doesn’t leave home without…

Vera 2.0 Tote

Leighton Backpack

Ultimate Crossbody

Quilted Marlo Satchel

Must-see Attractions…

Vera Bradley at International Market Place: Must-see attractions

Diamond Head | Waikiki Beach
Hanauma Bay | Pearl Harbor

Not in your neighborhood? Find a store near you