Inside Stitch

The official Vera Bradley blog

2014 Vera Bradley Classic

2014 Vera Bradley Classic: FlagThe Vera Bradley Foundation for Breast Cancer Classic is the largest women’s amateur golf and tennis charity event in the nation. Over the past four days, more than 600 participants (from 16 different states!) and 300 volunteers came together to show their athleticism, their style and most importantly, their commitment to finding a cure for breast cancer.

The 21st annual Vera Bradley Foundation Classic raised a record $1,083,629 for breast cancer research! Our funds support breast cancer research at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.

From $64,000 raised in 1994 to more than $1 million raised in 2014, the Classic event now stands at nearly $12 million through these tournaments alone.

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis ExhibitionThis year, we couldn’t be more thrilled with the turn out! Words cannot express our gratitude and thanks to all of the participants and volunteers that really made this event shine. We appreciate everyone’s support and contributions.

2014 Vera Bradley Classic: Fun Foursome

2014 Vera Bradley Classic: Putting Contest

2014 Vera Bradley Classic: Fashionable Foursome

2014 Vera Bradley Classic: On the Course

2014 Vera Bradley Classic: Golf Carts

2014 Vera Bradley Classic: Best DressedThese ladies won Best Dressed sporting their Scottish team spirit.

2014 Vera Bradley Classic: Golf Celebration Dinner

2014 Vera Bradley Classic: Catherine HillVera Bradley Foundation for Breast Cancer Executive Director, Catherine Hill, takes center stage at the Golf Celebration dinner.

2014 Vera Bradley Classic: PD TeamVera Bradley co-founder, Barbara Bradley Baekgaard, and Executive Vice President of Design, Kim Colby, stand proud with some of our Product Development team members.

2014 Vera Bradley Classic: ConfettiJoin us next year at the 2015 Vera Bradley Foundation Classic!

Follow the pink pathway

Vera Bradley Foundation Turn the Town Pink

Each spring, we take to the streets of our hometown and Turn the Town Pink to show our support for the fight against breast cancer. Rain couldn’t stop our dedicated crowd of volunteers, who put up symbols of hope, one by one, until our pink ribbon pathway was complete.

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Breast cancer survivor Victoria shared a few words of inspiration.

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Vera Bradley Foundation Turn the Town Pink

Interested in hosting your own Ribbons Around Town℠ fundraising event at your business, school or community? Contact the Vera Bradley Foundation for Breast Cancer at

Elevating the eleventh hour

Vera Bradley Soft Fringe Scarf

This Sunday is Mother’s Day, but if you haven’t found the best way to celebrate her yet, don’t worry. Our stores are the perfect place to pick up styles she’ll love, right up until the last minute.

A few of our favorites …

Vera Bradley Gifts for Mom

1. Smartphone Wristlet in Petal Paisley | 2. Large Straw Tote in Blue Bayou | 3. Little Hipster in Fanfare | 4. All in One Crossbody in Clementine | 5. Mailbag in Flutterby | 6. Soft Fringe Scarf in Flower Shower | 7. Weekender in Heather


Making the cut

Vera Bradley Laser-Cut

The timeless, yet modern mix of black and white has already made Fanfare an on-trend standout for the season, but our latest collection is a cut above. A sharp duo of styles with laser-cut detailing offers a classic, yet contemporary interpretation of this can’t-miss color combination.

Vera Bradley Laser-Cut

With a color-blocked play off our Summer pattern, a pair of modern silhouettes gets a graphic, artisan treatment for a Laser-Cut statement that is so you.

Vera Bradley Laser-Cut

Delight in the details …

We upload our unique design into graphic software specific to the machine you see below. This software sends the design information to the printer, which then makes the cuts with a laser beam of light that melts the material. The result is a precision cut design that will then be placed onto a product pattern and sewn together for a fabulous finished style!


Put it in print

This flower-filled fill-in-the blank is a great way to express your gratitude to the special women in your life. Print yours and place it on a tray with a special treat or frame it as a touching keepsake. However you choose to share it, we hope this makes her Mother’s Day a little brighter.

Vera Bradley: Mother's Day Printable

Download PDF


Michelle carries …

Warmer weather means we can finally shed our extra layers and step out for a bit of adventure. We asked Design and Development Assistant, Michelle, from our New York office, to share what she brings along when she goes exploring in her hometown, the Big Apple.

Michelle Carries ...

My name is …


I have been at Vera Bradley for …

almost 6 years

I live in …

East Rutherford, NJ

My favorite places to explore are …

All the different New York City museums; The MET, MoMA, The Guggenheim … There are so many, each with its unique style, and I never get tired of them because their exhibits are always changing!

When I go on an adventure, I carry …

The Crosstown Crossbody. It’s always good to have your hands free, especially when riding on the subway, going shopping and even just grabbing a cup of coffee. I do a lot of walking in the city so it’s important to be comfortable.

A feature you might not know about this style is …

I can fit quite a lot in this bag and the pockets are great. Also, I can access what I need quickly without having to dig and the snap closure is helpful for easy access when I’m in a rush.

If you looked inside, you’d find …

A pair of Vera Bradley Sunglasses (Carys), a Campus Double ID where I keep my Metrocard and bus pass, a Small Cosmetic with my makeup and Hair Ties to touch up throughout the day, a Tech Case to protect my digital camera (because you never know what you’ll see or what celebrity you may run into) and my Sleek and Chic Wallet.

If I could describe my style in three words, they would be …

Classic, polished and trendy

The next destination I’d like to explore is …

The High Line, a park that was built on a historic freight rail line that is elevated above the streets of Manhattan. It runs from the Meatpacking District all the way up to West 34th Street. It’s a great time to take a nice walk above the busy streets of NYC and see all the sights!