Inside Stitch The official Vera Bradley blog

Let the sunshine in

Vera Bradley: Beach 2014

As the temperatures climb, we invite you to sea and be seen in our fresh assortment of sunny standouts. Today, we’re welcoming a brilliant collection of Beach and Jewelry selections, from familiar Flip Flops and Beach Towels in the latest colors, to exciting, fresh Straw silhouettes.

era Bradley: Large Straw Tote

Our unique baubles include bracelets, earrings and necklaces to punctuate every ensemble, whether poolside or party going.

Vera Bradley: Twist Toggle Bracelet

Vera Bradley: Tassel Pendant Necklace

Shop Beach and Jewelry online and in stores

you make me happy …

In celebration of these bright New Arrivals, we’re giving away a trio of Full Circle Bangles, engraved with, “you are my sunshine, my only sunshine.”

Vera Bradley: Full Circle Bangle

Comment below and tell us your favorite warm-weather destination before Monday, April 14, and we’ll select three entries at random.

This giveaway is now closed. Thank you to everyone who commented and join us in congratulating our winners: Kristen G., Haley S. and Angela W.!

The results are in!

We started out with 64 Signature patterns, a mix of retired fan favorites and eager new rookies. Vera Bradley fans flocked to Facebook to catch some of the action and cheer on their favorites through five riveting rounds of voting. Some patterns’ hopes were dashed early on, while others continued to fight the competition to show off their stylish looks a little longer.

Pattern Pool

The crowd went wild at the sight of retired favorites, like Baroque with its exaggerated motion, or Java Blue with its buzzing energy. But their loyalty was put to the test in the Final Matchup by a bold new paisley and a floral looking to shine. It came down to a close matchup between Ribbons, with its celebratory streams of color that dance across any canvas, and Petal Paisley, with florals running out of formation for a beautiful breakaway.

Pattern Playoff

Fans of Ribbons were more vocal from the stands, while admirers of Petal Paisley focused on sharing their support socially to gain votes. While each pattern has its strengths, only one can be crowned the winner. After a hard fought battle, the Most Outstanding Pattern is…

Pattern Playoff Winner: Petal Paisley

We caught up with Petal Paisley after the match to ask how it plans on celebrating its victory. Petal Paisley replied, “I want to take this time to explore different forms, like Tablet Sleeves and Hair Ties. Other than that, I’ll probably just hang around, like, around someone’s shoulder. I look fierce on a variety of bag styles.”

There you have it! You can check out the many looks of Petal Paisley and more of your favorite competitors online and in a store near you.

Spy game

The colorful rush of the annual Vera Bradley Outlet Sale is just days away. Soon, thousands of fans will file in to the War Memorial Coliseum to shop row after row of popular styles at way-too-tempting prices.

If you plan to join us in Fort Wayne for this exciting shopping experience, why not add a little extra fun?  Print our I Spy list and keep your eyes open for these 20 common sights.

Vera Bradley Outlet Sale: I Spy

Download PDF

More …

A first-timer’s guide to the Sale

Where to eat and other Fort Wayne sights

See some fun stats from the 2013 Outlet Sale

a sunny spot

Whatever the forecast in your neighborhood today, these desktop wallpapers will put you poolside in Boca Raton, the beautiful backdrop for our latest catalog. Download a happy dose of sunshine and let thoughts of warm afternoons ahead brighten your spirits.

Summer 2014 Desktop Palm Tree
Summer 2014 Desktop Crossbody Styles
Summer 2014 Desktop Beach
Summer 2014 Desktop Beach Chairs
Summer 2014 Desktop Totes
Summer 2014 Desktop Tropical Plant

A makeover misstep

While working on some exciting new features for Inside Stitch, we accidentally triggered an email alert. We hope this didn’t disrupt your day and you found some other colorful posts to read while you were here!

The Inside Stitch team

Welcome New Arrivals

Vera Bradley Summer 2014

You’re invited to find your place in the sun with the official arrival of exciting styles in Flower Shower, Petal Paisley, Flutterby and Fanfare! Shop these fresh colors and styles online and in stores now and prepare for adventures ahead.

Dress your tech. Cover your mobile device
or desktop in bright Summer wallpaper.

Desktop Download: Flower Shower

Download: Desktop | Tablet | Mobile

Desktop Download: Petal Paisley

Download: Desktop | Tablet | Mobile

Desktop Download: Fanfare

Download: Desktop | Tablet | Mobile

Desktop Download: Flutterby

Download: Desktop | Tablet | Mobile

Pattern Playoff Sweepstakes

What if your favorite patterns, from bright florals to rich paisleys, went head to head and competed to out-style each other and rise to the top? Which pattern would you pick to prevail?

Pattern Playoff

To find out, we’re launching the #PatternPlayoff Sweepstakes on Facebook! This bracket-style competition starts off with 64 of our Signature patterns in the Pattern Pool, including retired veterans and new rookies, all ready to show their stuff. After the first round of voting, we’ll setup the bracket with our Stylish 16 patterns, where they will go head to head until one is crowned Most Outstanding Pattern.

For each round of voting, you’ll be entered into a sweepstakes for a chance to win exciting Vera Bradley prizes! Plus, at the end of the #PatternPlayoff, all entries from all rounds will be put into the Grand Prize drawing where one lucky entrant will win a special Vera Bradley Prize Package!  If you win, a 22” Rolling Duffel, a Grand Cargo Bag, a Vera, an All in One Crossbody, a Loop Keychain and a $500 Vera Bradley Gift Card could all be yours!

Playoff Grand Prize package

Start playing

NO PURCHASE NECESSARY TO ENTER OR WIN. A PRODUCT PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. Internet access is required to enter. Open to legal residents of the 50 U.S. & D.C. (“U.S.”) who are 18 or older & who currently reside in the U.S. Void where prohibited. ARV of Grand Prize: $988. Starts on or about 12:00 am ET on 3/18/14 & ends 11:59 pm ET on 4/6/14. Odds of winning depend on the number of eligible entries received for each drawing. To enter and for complete official rules, entry deadlines, prize details & entry limitations go to Sponsor: Vera Bradley Designs, Inc., Fort Wayne, IN 46808.

A Closer Look: Fanfare


The final new color for our Summer collection, Fanfare, is a harmonious collaboration of classic and contemporary. It’s what happens when a timeless color combination receives a spark of bright neon. It’s a feminine, foolproof choice for your warm, or any-weather wardrobe.


What inspired it …

A historic pattern was treated with a modern combination of hues for a bold new take on black and white. Citron energizes this timeless print for an ideal option ideal for those who lean toward a more neutral palette.

Available in …

Fanfare: fabrications

New Summer silhouettes …

Fanfare: new styles

Shop Fanfare when it arrives online and in stores Thursday, March 20

See the inspiration in pictures. Visit our Fanfare board on Pinterest!

A Closer Look: Flutterby


Next up, a playful, flittering, soon-to-be favorite in a happy palette. Coinciding with the arrival of our adorable Baby collection, Flutterby has landed on the list of must-have colors for the new season.


What inspired it …

Fresh-cut wildflower bouquets mingle with whimsical butterflies in a field of radiant orchid, purple, turquoise and citrine. The romantic color and character combination provides a fun statement for all ages this summer.

Available in …

Flutterby: fabrications

New Summer silhouettes …

Flutterby: new styles

Shop Flutterby in Baby today and additional styles when they arrive online and in stores Thursday, March 20

See the inspiration in pictures. Visit our Flutterby board on Pinterest!