Inside Stitch

The official Vera Bradley blog

Mom Moments

160407-mommoments_01Mother’s Day is Sunday, May 8, and finding a meaningful gift is already on your mind. Whether you decide to get her a bouquet of her most beloved blooms or a longer-lasting option, like the Emma Satchel in Wildwood Paradise Floral Lilac, no gift is complete without a thoughtfully written card.

And this year, we want to help you make an even grander gesture of your gratitude: a shout-out to Mom on! For a chance to be featured, all you have to do is share a photo that captures your favorite “mom moment” on Instagram using #mommoments, and you could see it on our website. Your picture can be candid or choreographed, recent or retro … just as long as it gives us all the feels. Time to dig out the photo albums!


Already posted your pic or prefer privacy? Find your superwoman a new sidekick (or two):
Vera Bradley #mommoments

Shop Mother’s Day gifts online and in stores

Destination Diaries: Alison and Amy

We know that the perfect pair of eyeglasses can complete an ensemble, and the right sunglasses are capable of brightening up a cloudy day. Eyewear designers Alison and Amy are currently searching for inspiration and trends for our next line of fashionable frames. Fresh off the plane, Alison and Amy gave us a glimpse into their recent trip abroad and the quest to find your new favorite accessory.

destination diaries: Milan

We’re having such a great getaway to  Milan, Italy , where we attended the  MIDO Eyewear Show, met with vendors and were inspired to design the Vera Bradley Eyewear line

Alison brought her  Barbara Sunglasses in Camofloral  to wear for traveling. Amy loves the  Angelina Sunglasses in Black  for walking the cobble-stone streets of Milan and her  Sandy Eyeglasses for reviewing designs and meeting with vendors .

Our bucket list includes  seeing the Duomo di Milano, visiting the Quadrilatero d’Oro (Rectangle of Gold) for future eyewear line inspiration and going to Paper Moon Restaurant for homemade pasta,  which calls for the  Preppy Poly Travel Duffel Bag for meetings and the Lighten Up Slim Crossbody for in-between shopping. 

This season, we’re all about  combination frames with plastic and metal,  as well as  aviators with mirrors in rose-colored frames and lenses , which make us think of  sunsets and cotton candy .

This look is destined for adventure!

Vera Bradley Eyewear

Vera Bradley Sunglasses

Shop Eyewear online and in Stores

Wall to Wow

wall to wow

Summer 2016 is all about adventures, pops of color and unique artwork. Our photography team took to the streets of Miami to capture the color of our bags against an even more colorful backdrop. The Wynwood Arts District is one of the most prominent creative communities in the United States and acted as a muse for our Summer 2016 photo shoot.

From the Wynwood Walls to the art galleries, antique shops and the Art Basel Show, the Wynwood Arts District is the go-to destination when in the city of Miami.

wall to wow

wall to wow

wall to wow

More than just writing on the wall, the Wynwood Walls feature the world’s greatest artists in the graffiti and street art genre. 80,000 square feet of walls are covered in over 50 artists’ creative paintings, transforming plain buildings into works of art.

wall to wowCitrine is stellar against this watercolor backdrop.

wall to wow

wall to wowThis tropical scene has summer written all over it and is the perfect personality for Paisley in Paradise.

wall to wow

Want more Wynwood? Search the hashtag #wynwoodwalls to see more stories on this one-of-a-kind artwork.

We’re Moving into Woodfield Mall

Vera Bradley at Woodfield Mall

Vera Bradley is making waves in the Great Lakes region with our grand opening in Woodfield Mall on Friday, April 1. Woodfield Mall is one of the largest malls in the United States, with 2-million square feet of shopping and dining and — it gets better — it’s only 27 miles from the Chicago Loop. Plan your next girlfriends’ getaway and find out what our store team suggests to make it the ultimate shopping experience.

Vera Bradley at Woodfield Mall

Vera Bradley at Woodfield Mall

Say hi to …

Store Manager: Mariebehz de Ocampo

Our team doesn’t leave home without…

Our team never leaves home without

Our team never leaves home without

Our team never leaves home without

Our team never leaves home without

Our team never leaves home without

The locals hang out at …

The locals hang out at

Not in your neighborhood? Find a store near you at

You’re invited to our grand opening parties this weekend! We’ll be streaming the whole experience LIVE on Facebook Thursday, March 31 at 7 pm and 9 pm ET and Friday, April 1 at 12 pm ET.  Check in with us on Facebook to get a glimpse of our new store!

Airport Secrets You Should Know

Airport Secrets You Should KnowYou’ve booked your flight, packed your bags and now all that’s left is to travel to your destination! We’ve pulled together the tested-and-approved hacks we use each time we fly.

Screenshot Your Boarding Pass
Instead of downloading your boarding pass on your phone, take a screenshot of it for quicker boarding and in case your airline app freezes.

Bring a Laptop Case
Since security makes you scan your laptop separately, always have it in an easy-to-reach spot of your bag or suitcase. A bright and colorful case will ensure that your laptop won’t get lost in the chaos of security.

Airport Secrets You Should Know

Go Left
When you’re going through security, pick the line to the left. Most travelers are right-handed and automatically pick the right lane. As a result, the left line is typically shorter.

Keep Unused Hotel Toiletries
The mini bottles make perfect carry-on items and fit perfectly in the Hanging Organizer.

Airport Secrets You Should Know

Pack Your Carry-on Like a Pro
May we suggest reading this post?

Brighten up Your Luggage
Whether you purchase a unique and brightly colored piece of luggage or you use one of our luggage tags, you will easily be able to spot your suitcase in the sea of black bags rolling out in baggage claim.

Airport Secrets You Should Know

Ask and You Shall Receive
Don’t be afraid to ask for freebies! If you are on your honeymoon, have a birthday or are traveling for some sort of special event, tell the airline staff — they may be willing to upgrade you. The worst that could happen is a polite no, so why not ask?

Bypass Long Lines
Sign up for TSA Precheck or Global Entry. These programs allow you to skip the long lines and get into another country twice as fast. Explore before your next trip at

Once you’re on the flight, try these tips to make your flight more comfortable. Bon voyage!

How-to: Artfully Arrange Your Accessories

How-to: Artfully Arrange Your AccessoriesFor jewelry junkies like us, the struggles of untangling necklaces, locating the elusive other earring and cringing at the sight of countertop clutter can be all too real. But with a few pretty and practical accessory organizers, you can create zen in your morning routine and bedroom decor. Some of our favorite (and most beautiful) tips for grab-and-go bling are below.

How-to: Artfully Arrange Your Accessories

On the Hook
Stop getting your tinsel in a tangle!

How-to: Artfully Arrange Your Accessories

Bold Holder
Your most precious pieces deserve their own designated space.

How-to: Artfully Arrange Your Accessories

Tray Worthy of Display
A gold (or silver) platter makes a beautiful home for extras of any size.

Need more reasons to redecorate? Shop new jewelry now!

How-to: Pack Your Carry On

How to: Pack your carry-onWhether you’re flying for work or pleasure, a carry-on bag is essential for a comfortable trip. Think of the items that go in your carry-on like the pieces you’d pick when answering the classic question: what five items would you take if you were left on a deserted island? Answer: See our list of carry-on must-haves.


Snacks and a water bottle (fill it up after the security checkpoint) are vital to any successful trip and carry-on bag. You never know when your flight will get delayed or how long you’ll be seated on the airplane. We recommend this lightweight water bottle.

Tech Supplies
Nothing is worse than being stranded without battery juice when you want to share your arrival shot on Instagram. Pack your chargers and a power strip. Outlets at airports are scarce, and you’ll make fast friends when you have a power strip in hand. If you need your laptop, we recommend protecting it with this soft case that takes up minimal space in your carry-on.

You never know what could happen with your luggage. If it gets lost for a day, wouldn’t it be nice to have clean socks and undergarments? Enough said.

how to: pack your carry-on

Travel Documents
Use this slim and trim Slim Travel Organizer to keep your boarding pass, passport and tickets organized and at the ready. We also recommend keeping any valuable jewelry outside of your main luggage and in a zippered compartment of your carry-on bag.

To save on space, download books onto your phone before your trip so you don’t have to bring extra weight in your bag. A pair of headphones is always helpful for blocking out airplane engine noise or unhappy kiddos and can easily be zipped into an interior pocket.

Now that you’re packed, let us help you make your flight more comfy. See our favorite ways to soar into relaxation.

Your turn! Name three of your carry-on essentials below