Inside Stitch

The official Vera Bradley blog

New styles? Yes, please!

On Thursday, July 17, we’ll be launching African Violet, Pink Swirls and Ziggy Zinnia in an exciting assortment of styles. Here’s a quick overview of what’s to come.

Lighten Up

This new style is lightweight, durable and is made with water-resistant printed polyester. We wanted to create a functional and fashionable style that could be carried across campus and more. This style comes in our Signature prints as well as coordinating Signature linings.

Trimmed Signature

This colorful faux-leather trim gives our signature cotton a refined look. We gave this style a smooth texture and a mix of material to elevate the classic look with fun solid colored accents. This collection comes in our Signature prints as well as coordinating Signature linings.

B.B. Collection

We wanted to explore unique fabrications for our Signature prints and this collection does just that. This style is a fun way to show self-expression with bold, new silhouettes. The B.B. Collection comes in our coordinating Signature linings.

Now that you have some background on the new styles, take a look at how to mix and match them for a coordinated collection.

African Violet

Available in …

African Violet

Ziggy Zinnia

Available in …

Ziggy Zinnia

Pink Swirls

Available in …

Pink Swirls

Preview the new styles now on verabradley.com. Be sure to shop online and in stores when they arrive Thursday, July 17!

My Suite Setup

My Suite Setup
Our Back to School colors and styles are well on their way. The best part of heading back, whether it’s off to campus or work, is all the fun ways you can style your own space!

You’re invited to pin and share your perfect space with Vera Bradley on Pinterest for a chance to win the following:

One Grand Prize Winner

will receive a $300 Vera Bradley Gift Card and a Reversible Comforter Set (up to $189).

Five First Prize Winners

will receive a $100 Vera Bradley Gift Card and a Throw Blanket ($49).

Here’s how you can enter:

1. Fill out the form on the My Suite Setup page.
2. Follow @verabradley on Pinterest at www.pinterest.com/verabradley.
3. Create a board titled “My Suite Setup Sweepstakes” and start pinning the styles you would use to fill and create your ideal gathering space, from dream dorm room to charming office. Include “#MySuiteSetupSweepstakes” in the caption of each pin.

See examples from our My Suite Setup Sweepstakes: Inspiration board.

Enter now

Good luck! We can’t wait to see your Suite Setup.

The future looks bright …

The wait is over! An exciting assortment of styles dressed in Ziggy Zinnia, Pink Swirls and African Violet are here. Get ready to make this the Brightest Year Ever.

Shop the fresh colors and styles online and in stores now.

Dress your tech. Cover your mobile device
or desktop in campus cool wallpaper.

Desktop Download: African Violet

Download: Desktop | Tablet | Mobile

Desktop Download: Ziggy Zinnia

Download: Desktop | Tablet | Mobile

Desktop Download: Pink Swirls

Download: Desktop | Tablet | Mobile

A Closer Look: African Violet

African Violet

African Violet

We’re wrapping up our Back to School preview with an exciting exotic pattern. African Violet mixes florals and leopard prints. What girl wouldn’t love to carry this across campus?

African Violet

What inspired it …

We wanted to create a pattern that had an animalistic look and African Violet expresses this behavior perfectly. We mixed tonal blue leopard prints on the outside and inside to create a fun, preppy look. The white, gold, plum and blue exotic florals are outlined with thick, black ink for a bold and trendy, hand-drawn feel. African Violet is nothing but ready for the Brightest Year Ever!

buzz-worthy styles …

African Violet

See the inspiration in pictures by visiting our African Violet board on Pinterest.

Shop African Violet when it arrives online and in stores Thursday, June 26!

A Closer Look: Pink Swirls

Pink Swirls

Pink Swirls

Up next is Pink Swirls, Vera Bradley’s newest Breast Cancer Awareness color*. This pretty collection is filled with bright pinks and happy hues.

Pink Swirls

WHAT INSPIRED IT …

We wanted to create a pattern that was powerful and reflected our Brightest Year Ever theme for Back to School. Pink Swirls does just that. Bright pinks are accented by tones of turquoise, lemon yellow, violet, orange and green. Spinning paisleys and vibrant florals create an optimistic statement. Inside is lined with a stylized fleur-de-lis pattern of pink and green.

BUZZ-WORTHY STYLES …

Pink Swirls

See the inspiration in pictures. Visit our Pink Swirls board on Pinterest.

Shop Pink Swirls when it arrives online and in stores, Thursday, June 26!

*Vera Bradley contributes approximately $1 million annually to the Vera Bradley Foundation for Breast Cancer.

A Closer Look: Ziggy Zinnia

Ziggy Zinnia

Ziggy Zinnia

This season’s fresh spin on fashion and style starts with the bold blooms of Ziggy Zinnia. This colorful print mixes florals, prints and patterns for a whole new level of personal expression.

Ziggy Zinnia

WHAT INSPIRED IT …

We mixed simple geometric elements with floral patterns to create an innovative look. Colorful zinnias in traditional orange and bright pink are paired with touches of fresh mint and yellow. The neutral ground really lets the florals pop for a bold trend. Inside, an orange and pink chevron pattern adds a bright geometric contrast.

BUZZ-WORTHY STYLES …

Ziggy Zinnia styles

See the inspiration in pictures. Visit our Ziggy Zinnia board on Pinterest.

Shop Ziggy Zinnia when it arrives online and in stores, Thursday, June 26!

A Bright Direction

In just 10 short days, an exciting assortment of fun, functional and fashionable styles will be hitting the hallways near you! There’s nothing like buzz-worthy styles dressed in Ziggy Zinnia, Pink Swirls and African Violet. It’s still early, but we’re predicating it’s going to be the Brightest Year Ever!

Here’s a sneak peek of what’s ahead …

Welcome Fall 2014Welcome Fall 2014

Shop these new colors in select styles when they arrive online and in stores Thursday, June 26, and be sure to stop by the blog all week for more on the inspiration behind our pretty new prints.

2014 Vera Bradley Classic

2014 Vera Bradley Classic: FlagThe Vera Bradley Foundation for Breast Cancer Classic is the largest women’s amateur golf and tennis charity event in the nation. Over the past four days, more than 600 participants (from 16 different states!) and 300 volunteers came together to show their athleticism, their style and most importantly, their commitment to finding a cure for breast cancer.

The 21st annual Vera Bradley Foundation Classic raised a record $1,083,629 for breast cancer research! Our funds support breast cancer research at the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.

From $64,000 raised in 1994 to more than $1 million raised in 2014, the Classic event now stands at nearly $12 million through these tournaments alone.

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Tournament

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis Celebration Dinner

2014 Vera Bradley Classic: Tennis ExhibitionThis year, we couldn’t be more thrilled with the turn out! Words cannot express our gratitude and thanks to all of the participants and volunteers that really made this event shine. We appreciate everyone’s support and contributions.

2014 Vera Bradley Classic: Fun Foursome

2014 Vera Bradley Classic: Putting Contest

2014 Vera Bradley Classic: Fashionable Foursome

2014 Vera Bradley Classic: On the Course

2014 Vera Bradley Classic: Golf Carts

2014 Vera Bradley Classic: Best DressedThese ladies won Best Dressed sporting their Scottish team spirit.

2014 Vera Bradley Classic: Golf Celebration Dinner

2014 Vera Bradley Classic: Catherine HillVera Bradley Foundation for Breast Cancer Executive Director, Catherine Hill, takes center stage at the Golf Celebration dinner.

2014 Vera Bradley Classic: PD TeamVera Bradley co-founder, Barbara Bradley Baekgaard, and Executive Vice President of Design, Kim Colby, stand proud with some of our Product Development team members.

2014 Vera Bradley Classic: ConfettiJoin us next year at the 2015 Vera Bradley Foundation Classic!