Inside Stitch

The official Vera Bradley blog

Painting the Town: Chalk Walk Recap

Last weekend, Vera Bradley Associates joined regional and national artists for the “Chalk Walk,” an annual fundraiser hosted by the Fort Wayne Museum of Art. Teams were tasked with turning 8′ x 8′ sidewalk squares into masterpieces using washable paints. Over 22,000 art lovers gathered to witness this epic display of talent, making it one of our community’s biggest summer events!

Graphic designers from our e-commerce team designed and created a graceful peacock against a background of Katalina Blues flowers to pay tribute to the Fort Wayne Children’s Zoo (and one of our favorite patterns for fall!).

Chalk Walk

It took the artists a total of over 15 hours to complete their bold and beautiful design. Here’s a look at why:

Base: Needed three coats of tempera paint
Flowers: Took 20 minutes to outline each one and layers upon layers of pastels and fixative to fill
Background: Used 3 – 4 different pastels

Check out our team members’ masterpiece from start to finish in the photos below, and watch this time-lapse video to see them in action!

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Define the Design: Katalina Blues

Define the design: Katalina Blues

Cool blues and greens tell a refreshing color story in this modern print. We asked our Print Designer, Kat, to share how this sporty pattern got its floral flair.

Define the design: Katalina BluesDefine the design: Katalina Blues

“I really wanted to design something with camouflage but still make it Vera Bradley and appealing to a wide range of people. I ended up starting with a camo background and added a floral on top that blends into the camo.”

“Cool and calming, camouflage, organic, minimal”

Style Favorite.
“I like this print on all different styles, but think that the Little Crossbody fits this design well since it is small, simple, and something that someone would wear when headed to a baseball game or out with friends. I also think that this design looks great on all the tech accessories.”

Fit For.
“The athletic, easy-going woman.”

Define the design: Katalina Blues

Shop Katalina Blues online and in stores

Define the Design: Katalina Pink

Katalina Pink

Sweet pinks and hues of blue deliver just the right amount of charm for this new preppy pattern. Print Designer, Kat, gives us the download on the design for our latest Breast Cancer Awareness color.

Define the design: Katalina PinkDefine the design: Katalina Pink

Katalina Pink was based off of Katalina Blues, but I was trying make it more romantic and feminine by changing up the colors. I still kept the camouflage background to give it a little edge and slightly different design.”

Winning Qualities.
“I really love that this design is a Foundation Print. My mom just got diagnosed with breast cancer for a third time and I really like that the print I designed will help support breast cancer research, in a way the print supports her. And, hopefully someday the Vera Bradley Foundation for Breast Cancer will help find a cure for this disease.”

“Feminine, romantic, unexpected, camouflage”

Style Favorite.
“The Glenna Shoulder Bag. I like how the larger front panel of the bag displays the print design and the added detail of the narrow border on the sides. I also really love the throw blankets in this design.”

Fit For.
“The girl that loves pink. She is trendy but also loves the romantic feel of the pink shades.”

Define the design: Katalina Pink

Shop Katalina Pink online and in stores

How to: Find the Perfect Bag

Something big is happening on We revamped our website to improve your shopping experience. Site Search Coordinator, Ale reveals the inside track to finding the best back-to-school basic using four simple steps to success.

How to find the perfect backpack:

Step 1:
Click on New Arrivals in the top navigation.


Step 2:
The left side of the page hosts our new Guided Navigation. This helps you refine the search down to exactly what you need.

Refine by: Category Color Pattern Material Features (Carry-On Compliant and Personalization) Price Rating Collection

“I am currently in love with our Preppy Poly collection so I am going to go down to our Collections facet and check the box for Preppy Poly.”


Step 3:
You now see everything we have to offer in the Preppy Poly collection. Click on the Backpacks refinements under Category. This shows all Backpacks provided in the Preppy Poly collection.


Option: You can also type “Backpacks” in our search box. The search box will “suggest-ahead” and show product associated with the word you searched before you even click enter.


Step 4:
Once you are on the Backpacks search page you will notice that we’ve exposed our top patterns/colors for an easier shopping experience.

“The Campus Backpack is my favorite style of backpack.”


Viewing a variation of patterns and solids helps narrow down the search for the perfect backpack.

Option: You may also sort your results to arrange them into the perfect order. In the top right you can sort your results by: New Arrivals Best Sellers Price High to Low Price Low to High Ratings


Final destination: The Campus Backpack in Vera Vera Classic Black.

“The perfect hands-free accessory when I’m running to catch my next flight!”


Now that Ale has explained our new Search experience, what are you searching for?

Destination Diaries: Kim and Courtney

Double dose of fun! Kim, EVP of Design, and her daughter Courtney, Customer Service Specialist Intern, trekked to the East Coast for a seaside retreat. The mother-daughter duo penned their recent getaway in our Destination Diaries.


Destination diaries


Destination diaries

Destination diariesDestination diariesDestination diariesDestination diariesDestination diaries

[Pictured: Beach Towels | Clearly Colorful Tote in Rio Squiggle | Lighten Up Wheeled Carry On in Rio Squiggle | Trimmed Vera in Rio Rosie | 27″ Spinner Rolling Luggage | Grand Traveler in Rio | Quilted Amy Backpack in White | Quilted Mia Wristlet in White | Quilted Sophie Wristlet in Chambray]

Shop the styles Courtney and Kim carried in Nantucket, online and in stores.

Our Biggest Launch Ever

We are in the thick of summer, yet can’t help but show off our back to school style during our biggest launch ever! With six new patterns filled with personality, two fresh fabrications and 125 just-in styles, heading back to school will be the beginning of endless opportunities.

Dress your tech.
Cover your mobile device or desktop screen in wonderful Fall colors.

Desktop Download: Katalina Blues

Download: Desktop | Tablet | Mobile

Desktop Download: Katalina Pink

Download: Desktop | Tablet | Mobile

Desktop Download: Parisian Paisley

Download: Desktop | Tablet | Mobile

Now, you can shop the cool tones of Katalina Blues, the feminine shades of Katalina Pink and the bohemian vibes of Parisian Paisley, as well as their corresponding solid colors.

Wardrobe Refresh: Summer Sale

This season, we’re taking spontaneous trips, searching for sunshine and finding bliss. Whether it’s a last minute getaway, a backyard barbecue or an impromptu shopping trip—spur-of-the-moment events always exceed expectations. Embrace the carefree summer spirit and plan your trip outfit with some of our favorite Summer Sale items. We’ve pulled together what we’ll be packing below.

Summer Style

Refresh your wardrobe and enjoy all summer has to offer.

Wardrobe Refresh: Summer Sale

[Get the look: Large Zip-Around Wallet in Rio Stripe | Magnetic Attraction Bracelet | Short Large Coin Necklace | Hipster Crossbody in Cobalt | ID Luggage Tag in Rio Stripe]

Wardrobe Refresh: Summer Sale

[Get the look: Flap Crossbody in Marrakesh Beads | Wide Bangle Bracelet | Flip Flops in Marrakesh Motifs | Beach Towel in Marrakesh Motifs | Large Straw Tote in Marrakesh Motifs ]

Shop Summer Sale, online and in stores

Star-Spangled Celebrations: Fireworks

Fourth of July really shows flare when the sun goes down. The dark sky is a blank canvas for the colorful crackles of fireworks and celebratory whoops and cheers from crowds. We’ve got the items you need to make sure you have a front row seat to this year’s sparkling show. First on the list: snacks!

Firecracker Popcorn

Firecracker popcorn
Firecracker popcorn

Fireworks Style

Recline comfortably in this ensemble and watch summer’s best celebration.

July fourth: fireworks

[Get the look: Lighten Up Double Cooler in Marrakesh | Thin Bangle Bracelet | Handbag Charm Bracelet | Soft Wool Ombre Scarf | Your Turn Smartphone Wristlet in Marrakesh Motifs | Trimmed Vera Traveler in Marrakesh | XL Throw Blanket in Marrakesh Beads]

We want to see where you are taking Vera Bradley this Independence Day!
Share your patriotic pictures and hashtag #verabradley.

A closer look: Parisian Paisley

Parisian Paisley

Next up for preview week, a print covered in vivid shades of yellow, pink and turquoise. The cast of bold brights are beautifully complemented by versatile black and on-trend red, to create a ’70s rock-meets-’90s grunge aesthetic. A subtle folk influence runs through the paisley pattern, a fantastic fit for fall.

Parisian Paisley
available in ...
playful in pom poms ...

pairs perfectly with ...

See the inspiration in pictures. Visit our Parisian Paisley board on Pinterest.

Shop the entire collection when it arrives, online and in stores, Thursday, July 9