Inside Stitch

The official Vera Bradley blog

Celebrate: The Mentor

Celebrate a mentorWe know for even the best gift-givers, selecting the perfect Mother’s Day gift can be tough. Whether you’re shopping for the mother who raised you or a mentor who served as a motherly figure in your life, you want a gift that shows them how much you appreciate everything they taught you. From learning to say “thank you” to how to stay organized, she taught you how to succeed. Now it’s time to return the favor.

Celebrate a mentor

1 | She helped you master the art of organization, so pick a gift to show her your organizational smarts. The Small Trimmed Vera Tote is the perfect size to fit all of your essentials, while offering both interior and exterior pockets for plenty of storage. It feels more elevated than her typical tote with faux-leather trim and handles that she’ll love to show off.

2 | Is she always on the go with her laptop stowed away? Then the Trimmed Vera Laptop Tote is the answer! Bigger than our Small Trimmed Vera Tote, this tote is large enough to fit her laptop and anything else she may need, with slip pockets and separate compartments to protect her laptop and other belongings.

3 | So you decided on a bag, but are still looking for a little extra something? We have a great selection of gifts under $25 that make excellent add-ons. Keep with the organization theme and pick up an Agenda that will ease her through her busy schedule. A Travel Mug is sure to be a hit, with patterns matching back to our Small Trimmed Vera Tote. Whatever you choose, make sure you pair her gift with a thoughtful hand-written card for that extra special touch!

Check out our entire Mother’s Day collection online and remember to share your #mommoments with us for a chance to be featured on!

Celebrate Mom: Kick Off

Celebrate MomWith Mother’s Day less than a month away, we’ve got Mom on the mind! Although we appreciate our mothers every day, it’s nice to dedicate a day to really celebrating them and showing how much they mean to us. Throughout the week, we’ll be sharing the perfect gifts for whoever is on your shopping list this Mother’s day: your mom, a new mom or even a mentor. Today we’re sharing our top picks for Mother’s Day gifts that will surprise and delight her.

Celebrate Mom

1 | You know your mom is the best, so she deserves the best, too. She will absolutely love the Quilted Leah Tote. This leather tote is the epitome of fashion meets function. It’s big enough to fit a laptop, with multiple compartments to organize all of her essentials — and the lavender is oh-so pretty!

2 | Growing up, did you think your mom always had the prettiest things? The beautiful Emma Satchel in Paradise Floral Lilac will fit right into her collection! Converting easily from a shoulder bag to a handbag, the versatility makes this smart style mom-approved.

3 | Looking to fill her bag with some extra goodies? Our Georgia Wallet is a great piece that matches back to the Emma Satchel. You can pair the same floral print, or add a pop of lilac.

To see all of our gifting options, from handbags to fragrance, visit our Mother’s Day collection.

We believe in celebrating these strong women in our lives. In honor of Mother’s Day, share your favorite “mom moment” with us, using the hashtag #mommoments for a chance to be featured on

Pick Your Sale Day Quiz

Vera Bradley Outlet Sale

Girls Day | April 13
You love shopping, but a day out with the girls is even better! Grab your girlfriends and enjoy sips from our favorite local winery on Wednesday.

Hometown Spirit | April 14
Unfamiliar to the Fort Wayne area? Our team mascots will give you the grand tour! Sports fans can snap a selfie with one of multiple mascots roaming the halls of the Coliseum on Thursday.

Faculty Friday | April 15
Teachers and school staff — you’ve done so much for us, you deserve extra credit! Receive a special offer on this day with your school badge.

Not-for-Profit Day | April 16
You appreciate your days to sleep in, but still want to give back AND get a good deal. Welcome to one of the best days of the week: Saturday, where you can donate food to a community cause and receive a special offer for the sale.

Furry Friends Sunday | April 17
We’re looking at you, animal lovers! Come and cuddle the animals from the SPCA while you shop on the last day of the sale.


See our Annual Outlet Sale calendar for more information about the days!

Annual Outlet Sale Calendar

It’s that time of year again. You know it’s spring around here when the Annual Outlet Sale hits our hometown. Our calendar is packed with events planned with you in mind. Pick your experience and pencil yourself in for a girls’ getaway on one of the days below (if you can pick just one!):

Vera Bradley Annual SaleVera Bradley Annual SaleVera Bradley Annual SaleVera Bradley Annual SaleVera Bradley Annual SaleVera Bradley Annual Sale

Follow along with us on Twitter and Instagram for the latest updates and use the hashtag #vbos16 to join the experience!

Day-Trip Destination: Miami

day-trip destination: MiamiWhen you think of summer, what comes to mind? For us, it’s sunshine, a perfectly packed beach bag and day-tripping with a few of our girlfriends. If you’re one of the lucky few living down south, then it’s an absolute must to pencil in a day trip to one of our all-time favorite locations: Miami.

From sandy beaches to the Bayside Market, you’ll find plenty of activities, culture and great food during your stay in Miami. So, round up the girls and check out some of our favorite hotspots!

day-trip destination: Miamiday-trip destination: Miamiday-trip destination: Miami

Where to Soak up the Sun: Miami Beach
This is probably a given, but you must start your day on the white, sandy beaches of famous Miami Beach. You can relax under an umbrella or even take a stroll down the boardwalk. Pro tip: Stay in the central stretch of the beach for a less-crowded experience.

Where to Eat: Mandolin Aegean Bistro
After soaking up some rays, you’ll need to grab lunch at Mandolin Aegean Bistro. The Greek bistro prides itself on its authenticity and simplicity. Open for lunch and dinner, they offer a variety of salads, sandwiches and entrées made with natural ingredients that you can enjoy in their beautiful outdoor seating area. If that hasn’t already convinced you, the Miami New Times named it #1 in their list of Miami’s Ten Best Restaurants in 2013.

Where to Shop: Bayside Marketplace
After lunch, it’s time to shop! The Bayside Marketplace proves to be a destination in itself, with shopping, dining and even live street performances. From Gap and Guess to local boutiques, you’ll be sure to find a store you love, while enjoying an unforgettable experience.

Where to Sightsee: The Wynwood Walls
Seated in the Wynwood Arts District, one of the most prominent creative communities in the United States, the Wynwood Walls are more than just writing on the wall. 80,000 square feet of walls are covered in street art that you need to see for yourself. For more on the Wynwood Walls, check out our recent post where we went behind the scenes of our Summer 2016 photo shoot.

Where to Get Active: Virginia Key Outdoor Center
If your schedule allows for a bit of adventure, Virginia Key Outdoor Center is a must! Just south of Miami Beach, they offer everything from mountain biking and kayaking to paddleboarding and stand-up paddle yoga! As an added bonus, April is their Sports and Wellness Month. If you make it out there this month, you’ll find discounted events and lessons across all activities.

Have your trip planned out? Taking a day trip elsewhere this summer? We want to hear about it below!

Mom Moments

160407-mommoments_01Mother’s Day is Sunday, May 8, and finding a meaningful gift is already on your mind. Whether you decide to get her a bouquet of her most beloved blooms or a longer-lasting option, like the Emma Satchel in Wildwood Paradise Floral Lilac, no gift is complete without a thoughtfully written card.

And this year, we want to help you make an even grander gesture of your gratitude: a shout-out to Mom on! For a chance to be featured, all you have to do is share a photo that captures your favorite “mom moment” on Instagram using #mommoments, and you could see it on our website. Your picture can be candid or choreographed, recent or retro … just as long as it gives us all the feels. Time to dig out the photo albums!


Already posted your pic or prefer privacy? Find your superwoman a new sidekick (or two):
Vera Bradley #mommoments

Shop Mother’s Day gifts online and in stores

Destination Diaries: Alison and Amy

We know that the perfect pair of eyeglasses can complete an ensemble, and the right sunglasses are capable of brightening up a cloudy day. Eyewear designers Alison and Amy are currently searching for inspiration and trends for our next line of fashionable frames. Fresh off the plane, Alison and Amy gave us a glimpse into their recent trip abroad and the quest to find your new favorite accessory.

destination diaries: Milan

We’re having such a great getaway to  Milan, Italy , where we attended the  MIDO Eyewear Show, met with vendors and were inspired to design the Vera Bradley Eyewear line

Alison brought her  Barbara Sunglasses in Camofloral  to wear for traveling. Amy loves the  Angelina Sunglasses in Black  for walking the cobble-stone streets of Milan and her  Sandy Eyeglasses for reviewing designs and meeting with vendors .

Our bucket list includes  seeing the Duomo di Milano, visiting the Quadrilatero d’Oro (Rectangle of Gold) for future eyewear line inspiration and going to Paper Moon Restaurant for homemade pasta,  which calls for the  Preppy Poly Travel Duffel Bag for meetings and the Lighten Up Slim Crossbody for in-between shopping. 

This season, we’re all about  combination frames with plastic and metal,  as well as  aviators with mirrors in rose-colored frames and lenses , which make us think of  sunsets and cotton candy .

This look is destined for adventure!

Vera Bradley Eyewear

Vera Bradley Sunglasses

Shop Eyewear online and in Stores