Inside Stitch

The official Vera Bradley blog

Crown thee colorful

 To our delightful surprise, it turns out our Brand Ambassador Meryl Davis is more than just a great athlete. She’s pretty crafty as well! Below, she shares her 4 simple steps for creating a Coachella-inspired flower crown.

Missing out on a DIY flower crown JUST bc I’m not going to Coachella ~ No way Jose #Coachella15 #VeraBradley

A video posted by Meryl Davis (@meryledavis) on


DIY Floral Crown

Items: wire, electrical tape (preferably green), bouquet of flowers and scissors/wire cutters (that’s it!)

Step 1: Shape the wire into a circle. You can wrap the two ends to connect or tape (or both). The wire should sit loosely around the top of your head.

Step 2: Cut the flower stems to about 2 inches; just long enough to be able to attach to the wire.

Step 3: Attach the larger flowers evenly around the circle using the tape.

Step 4: Fill in the spaces with the remaining large flowers, then medium, and finally the smaller flowers.

Done! You can further secure the flowers to the wire or the crown to your hair using bobby pins. Enjoy!

DIY Floral Crown

DIY Floral Crown

Polish off the look

Polish off the lookOur celebration of Summer Sparkle starts with a lustrous manicure. Product Development Design Assistant Van joins us today to share her guide to this glitzy, glimmering nail art, inspired by Pixie Blooms.

Polish off the look

Van’s advice:

Before you apply your base coat, buffer your nails and then clean with alcohol or water (not soap).

Paint the glitter ground and then apply a topcoat. Let it dry for 5 minutes and then apply your artwork. Use just the tip of the brush when making your flower petals.

Shop Summer Sparkle online and in stores

A look back: #vbos15

It passed in a flash, but another Outlet Sale has indeed come and gone. Join us to take a look back at some of our favorite, awe-inspiring facts about the past week.


… but our favorite number? The thousands of friendly, smiling (some familiar) faces we saw each day. Thank you for joining us and making the 2015 Outlet Sale such a success!







Mark your calendars: 2016 Vera Bradley Outlet Sale April 6 – 10.

Guest Dressed. Summer Sparkle

All next week, we’ll be celebrating Summer Sparkle, a collection that symbolizes a uniqueness and playfulness that goes hand in hand with sunny days and warm-weather style. Kate Blue from the blog For the Love of Fancy joins us to start the Sparkle celebration with her take on the subtle glitz of our latest offerings.

guest dressed

“Summer and Sparkle, two of my very favorite things! I’ve never been one to shy away from color, so it was love at first sight for me with this collection. The mix of corals, oranges, pinks and sequins just make for the perfect summer bag. The Summer Sparkle Crossbody is perfect for a night out. It’s the ideal size to hold your iPhone and lip gloss (most important things, right?).”

guest dressed

The Summer Sparkle Tote is equally as amazing. I’ve always loved a big bag that can carry absolutely everything. This is going to be my go-to this summer for weekend lake getaways and beach trips. No one said your travel bag had to be boring!

guest dressed

I paired both of these fun bags with my off-the-shoulder summer style. This top is such an effortless, warm weather piece. I paired it with wide-leg denim and heels for a dressed-up look. It could easily be dressed down with a pair of boyfriend shorts, sandals and the Summer Sparkle Crossbody for a fun lunch date or shopping trip.

guest dressed

Not sure if you’ve heard, but Houston can get preeeetty darn hot in the summer. In the warm summer months, I always look forward to a summer cocktail. It’s pretty simple and so refreshing!

guest dressedSummer Sparkle Cocktail

What your fabrication says about you …

You’re more than the style you carry. That being said, we have noticed a few fun correlations between fabrications and some common character traits. Play along and see which collection pairs well with your persona.



You’re one of the first people your friends think of when adventure calls. You love expressing yourself, especially through happy, bold color. While many see your free, creative side, you often put an emphasis on function when finding things to fit into your busy schedule. Everything needs to be an easygoing extension of your vibrant spirit.

Shop Signature

B.B. Collection

B.B. Collection

Much to your credit, you prefer to look at things from every angle. Color is a great place to take chances, but a classic silhouette will typically be what rests on your shoulder. You treasure a simple transition from day to night and subscribe to the work-hard-play-hard mentality. Balance is a top priority.

Shop B.B. Collection



You are that person at the dinner party who has a bursting vision board at home. You’ve seen amazing things and have a list of locations you long to visit. You’re in tune with the trends but don’t take fashion too seriously. We know you’re great at getting things done, but have a playful, worldly side as well.

Shop Laser-Cut


Faux Leather

Every group needs a planner to make sure things run smoothly, and that’s you! You pride yourself on research and strategy, but make bold statements when the occasion calls for it. You think treats are something best served in moderation and would be described as extremely rosy and reliable.

Shop Faux Leather

Quilted Leather


You’re as loyal as they come, with a caregiver’s heart. Your work ethic is partnered with a seize-the-day mentality that makes rewarding yourself a sweet priority. You value a good investment when it comes to both relationships and style.

Shop Leather

Take 20 with Harry


Customers who visit our newest location, Vera Bradley at Kierland Commons, will be surprised to find a reinvigorated look. “I worked with the team to enhance and adjust the new design,” Harry C., Head of Store Development said. “We were looking to evolve the brand … move it forward, establish a modern aesthetic.”

We took a 20-question timeout with Harry to discuss the fresh (and the familiar) elements of his vision, as well as some of his personal favorites.

1 When did you join Vera Bradley?

December 2014

2 What 3 words would you use to describe the new look of our Stores?

Fresh. Focused. Friendly.

Take 20 with Harry

3 What are some of the special elements customers should look for with the new design?

The hidden touches of color. I won’t say where they all are, that takes away all the fun. And the art wall behind the cash wrap. It features a collection of photos, original artwork created especially for us by artists across the country and found objects, some of them telling the history of our brand and some acknowledging the community.

Take 20 with Harry

4 What familiar nuances did we incorporate?

They’ll recognize patterns in area rugs and upholstery, reimagined for this space. Crown moldings and baseboards, along with picture frame moldings are prevalent, but used in different styles and painted to match walls, giving them a modern look.

5 In what ways will this improve the customer’s experience?

The goal is to create a space that she feels comfortable in, and an easy shopping experience that allows her to explore, discover and find something she’s never seen before, while easily recognizing her favorites. She should be surprised every now and then, smile and leave happy.

Take 20 with Harry

6 How do you get inspired?

Visiting hotel lobbies and restaurants and walking the streets of New York

7 Whose style do you admire?

Bill Sofield

8 Favorite season?

Fall, no question

9 Favorite movie?

Big Fish

10 Favorite TV show?

Scandal, end of story. Shonda Rhimes, Kerry Washington and Lyn Paolo are all geniuses.

11 Favorite app?


12 Favorite Vera Bradley pattern of all time?

Java Blue

Java Bue

13 Favorite band?


14 How do you take your coffee?

Decaf with Splenda and cream

15 If you could have coffee with any famous person, who would it be?

My paternal grandfather

16 Coolest thing on your desk?

Farrow & Ball colour deck

17 What would you take to a desert island?

My family

18 How do you unwind after work?

SoulCycle. I’m obsessed.

19 One country you’d like to visit?


20 If you could switch jobs with anyone for a day, who would it be?

Matt Lauer

Find a Vera Bradley Store

Define the Design: Palm Fronds

Palm FrondsParadise has arrived, in the form of Palm Fronds, a peppy pink covered in lush green leaves that screams for a spot along the shore. We asked our Senior CAD Artist, Lindsay, to share more on how the popular Pink Swirls palette evolved into this island beauty.

“It was actually a vintage scarf that Veronique, our VP of Product Development, purchased on a trend researching trip to Paris. I traced the palm fronds and created a repeat to be used on our collection, as well as adding a third color to give it a bit more pop.”

“I think this print plays perfectly in to the tropical/Havana vibe that we’re seeing for summer.”

“Tropical, lush and verdant.”

“I see people carrying these B.B. Collection styles to the pool or the beach.  I love wearing the Embellished Infinity Scarf or Head Wrap on a day it’s not so nice, to remind me summer is coming … eventually!

Define the design: Palm FrondsDefine the design: Palm FrondsDefine the design: Palm FrondsDefine the design: Palm Fronds

Shop Palm Fronds online and in stores

Hand in Hand

To be in perfect harmony with your Handbag, you have to find the features that fit your lifestyle. Let us help with some of the legwork. There’s more to explore within each Handbag Heading, but these callouts can connect you with the category you need.

Crossbody bags
Handbag Heading: Crossbody Bags
Helpful for: those days that demand your active participation and, therefore, hands-free flexibility
Cute to carry: as an everyday go-to

crossbody bags

Shop Crossbody Bags

Handbag Heading: Mini Bags
Helpful for: dressing up your look and holding essentials for a special occasion
Cute to carry: tucked under your arm on date night

Shop Mini Bags and Clutches

Handbag Heading: Backpacks
Helpful for: events where you need to bring more along, but don’t want it to weigh you down
Cute to carry: to an outdoor concert


Shop Backpacks

Handbag Heading: Satchels
Helpful for: offering a little more structure and a generous main compartment
Cute to carry: as a work bag


Shop Satchels

Handbag Heading: Totes
Helpful for: a packed agenda requiring a little bit of everything and a lot of accommodation
Cute to carry: on a trip to the beach or farmers market


Shop Totes