Inside Stitch

The official Vera Bradley blog

Take 20 with Harry


Customers who visit our newest location, Vera Bradley at Kierland Commons, will be surprised to find a reinvigorated look. “I worked with the team to enhance and adjust the new design,” Harry C., Head of Store Development said. “We were looking to evolve the brand … move it forward, establish a modern aesthetic.”

We took a 20-question timeout with Harry to discuss the fresh (and the familiar) elements of his vision, as well as some of his personal favorites.

1 When did you join Vera Bradley?

December 2014

2 What 3 words would you use to describe the new look of our Stores?

Fresh. Focused. Friendly.

Take 20 with Harry

3 What are some of the special elements customers should look for with the new design?

The hidden touches of color. I won’t say where they all are, that takes away all the fun. And the art wall behind the cash wrap. It features a collection of photos, original artwork created especially for us by artists across the country and found objects, some of them telling the history of our brand and some acknowledging the community.

Take 20 with Harry

4 What familiar nuances did we incorporate?

They’ll recognize patterns in area rugs and upholstery, reimagined for this space. Crown moldings and baseboards, along with picture frame moldings are prevalent, but used in different styles and painted to match walls, giving them a modern look.

5 In what ways will this improve the customer’s experience?

The goal is to create a space that she feels comfortable in, and an easy shopping experience that allows her to explore, discover and find something she’s never seen before, while easily recognizing her favorites. She should be surprised every now and then, smile and leave happy.

Take 20 with Harry

6 How do you get inspired?

Visiting hotel lobbies and restaurants and walking the streets of New York

7 Whose style do you admire?

Bill Sofield

8 Favorite season?

Fall, no question

9 Favorite movie?

Big Fish

10 Favorite TV show?

Scandal, end of story. Shonda Rhimes, Kerry Washington and Lyn Paolo are all geniuses.

11 Favorite app?


12 Favorite Vera Bradley pattern of all time?

Java Blue

Java Bue

13 Favorite band?


14 How do you take your coffee?

Decaf with Splenda and cream

15 If you could have coffee with any famous person, who would it be?

My paternal grandfather

16 Coolest thing on your desk?

Farrow & Ball colour deck

17 What would you take to a desert island?

My family

18 How do you unwind after work?

SoulCycle. I’m obsessed.

19 One country you’d like to visit?


20 If you could switch jobs with anyone for a day, who would it be?

Matt Lauer

Find a Vera Bradley Store

Define the Design: Palm Fronds

Palm FrondsParadise has arrived, in the form of Palm Fronds, a peppy pink covered in lush green leaves that screams for a spot along the shore. We asked our Senior CAD Artist, Lindsay, to share more on how the popular Pink Swirls palette evolved into this island beauty.

“It was actually a vintage scarf that Veronique, our VP of Product Development, purchased on a trend researching trip to Paris. I traced the palm fronds and created a repeat to be used on our collection, as well as adding a third color to give it a bit more pop.”

“I think this print plays perfectly in to the tropical/Havana vibe that we’re seeing for summer.”

“Tropical, lush and verdant.”

“I see people carrying these B.B. Collection styles to the pool or the beach.  I love wearing the Embellished Infinity Scarf or Head Wrap on a day it’s not so nice, to remind me summer is coming … eventually!

Define the design: Palm FrondsDefine the design: Palm FrondsDefine the design: Palm FrondsDefine the design: Palm Fronds

Shop Palm Fronds online and in stores

Hand in Hand

To be in perfect harmony with your Handbag, you have to find the features that fit your lifestyle. Let us help with some of the legwork. There’s more to explore within each Handbag Heading, but these callouts can connect you with the category you need.

Crossbody bags
Handbag Heading: Crossbody Bags
Helpful for: those days that demand your active participation and, therefore, hands-free flexibility
Cute to carry: as an everyday go-to

crossbody bags

Shop Crossbody Bags

Handbag Heading: Mini Bags
Helpful for: dressing up your look and holding essentials for a special occasion
Cute to carry: tucked under your arm on date night

Shop Mini Bags and Clutches

Handbag Heading: Backpacks
Helpful for: events where you need to bring more along, but don’t want it to weigh you down
Cute to carry: to an outdoor concert


Shop Backpacks

Handbag Heading: Satchels
Helpful for: offering a little more structure and a generous main compartment
Cute to carry: as a work bag


Shop Satchels

Handbag Heading: Totes
Helpful for: a packed agenda requiring a little bit of everything and a lot of accommodation
Cute to carry: on a trip to the beach or farmers market


Shop Totes

Define the Design: Laser-Cut for Summer

Define the design: Laser-CutThe latest chapter in our love affair with Laser-Cut delivers a punchy, petal-perfect design that came from a Product Development collaboration. “What started as a print design I was working on for our B.B. Collection, turned into a Laser-Cut design from our Associate CAD Artist, Lily!” Senior CAD Artist, Lindsay said. The duo team shares more on their combined creative vision.

Define the design: Laser-Cut
Define the design: Laser-Cut
Define the design: Laser-Cut

“Images of Moroccan tiles. We found the interlocking patterns beautiful, and they tied back to our Marrakesh print.”

“Spring showed more delicate and feminine patterns. We felt a smaller perforation for our Laser-Cut collection would reflect this trend and be a great detail for our design.”

“Fresh, light and Bohemian.”

“These pieces are staples for exotic getaways. With the winter we’ve had, we’re thinking a tropical vacation is going to become a must every year.”

Shop Laser-Cut online and in stores

Easter weekend wardrobe

The holiday weekend ahead will bring happy family gatherings, traditions and services. Put forth your Easter best, with these suggestions for spring looks in a perfect pastel palette.

Dressing for …

Sunday Brunch

Easter Weekend Wardrobe

[Get the look: Short Flower Enamel Necklace | Semi-Precious Ball Drop Earrings | Trifold Wallet in Pixie Confetti | Satchel in Coral | Double Tassel Keychain]

Easter Services

Easter Weekend Wardrobe

[Get the look: Snap On Case in Pixie Blooms | Laser-Cut Accordion Wallet in Coral | Semi-Precious Tassel Bracelet | Triple Coin Drop Earrings]

Backyard Egg Hunt

Easter Weekend Wardrobe

[Get the look: Medallion Stretch Bracelet | Head Wrap in Palm Fronds | Square Enamel Stud Earrings | Flap Crossbody in Palm Fronds]

Shop Easter Gifts and styles, online and in stores

Destination Diaries. Holly

Our Public Relations Product Placement Representative, Holly, recently ventured to the Windy City on official blogger business. She graciously offered to journal her journey and share her getaway style.

Travel Diaries: Holly W.

Packing up her Lighten Up Wheeled Carry On …

Travel Diaries: Holly W.

[Pictured: Umbrella in Pixie Confetti | Quilted Emma Satchel in White | Quilted Mia Satchel in White | Novelty Hybrid Phone Case in Pixie Blooms | Big Tote in Confetti Stripe | Lighten Up Wheeled Carry On in Pixie Confetti]

Shop the styles Holly carried in Chicago, online and in stores.

Ladies lunching

Tuesday was for luck and gathering, and in the spirit of the holiday, we co-hosted a St. Patrick’s Day brunch with our Brand Ambassador, Olympic Gold Medalist Meryl Davis. Twelve of The Windy City’s finest bloggers came to the Allium in the Four Season’s Resort in Chicago to chat with our beautiful Brand Ambassador about all things Leather and fashion and, as expected, the afternoon was a treat for all in attendance.

Handbags, flowers, candles, coffee & new friends thank goodness I’m Irish #luckoftheirish #VeraBradley

A photo posted by Meryl Davis (@meryledavis) on

So much fun at the @verabradley #StPatricksDay brunch. So nice meeting you @meryledavis!

A photo posted by Nicole Regan | Cedar & Rush (@cedarandrush) on

beautiful breakfast w/ @meryledavis & @verabradley | she’s so inspiring & this clutch is the business!

A photo posted by shaheen khan (@lowstoluxe) on

@meryledavis + @verabradley + @alliumchicago + blogger babes = the best Tuesday morning

A photo posted by Lauren Folkmann (@lionandmaven) on

Follow @verabradley on Instagram to see more stylish snapshots