Material Matters – Colorblock Canvas

Canvas

Vera Bradley’s Fall 2013 release is packed with an exciting mix of materials. We invited members of the design team to share the inspiration behind sturdy, stylish Canvas, offered in cute new colorways and perfect personalized. (p.s. Read through to the end to see how you can #vbcolorblock with us on Instagram!)

Inside Stitch: What brought this collection about?

Helene K. (Sr. Product Designer): We wanted to do some solid colors, but still use some print, just not all over the bag. Using two colors of canvas mixed with the Signature print makes it more fun and fashionable.
Liz M. (Trend Reporter): We wanted to pull out the primary trend colors of each pattern and showcase them in an on-trend way. Color blocking has been trending for some time in clothing, handbags and accessories. With these styles, we portray the concept in a way that’s fitting to our Signature cotton print and still very Vera Bradley. The theme for this season is “Self Expression,” and this collection echoes that sentiment by being unique but also a great option for Personalization.

Canvas

Inside Stitch: Why is canvas such a great material?

Helene K.: Canvas is a natural fiber. It’s a classic and the colors are vibrant.
Liz M.: And it looks good mixed with our cotton!

Canvas

Inside Stitch: What do you love, personally, about this collection?

Helene K.: The versatility. You can wear the tote all year round, at the beach, in the city, traveling … It holds your computer, files and magazines if you are going to a business meeting, and when you want to go to the beach, put your towels and lotion in it and go!
Liz M.: Our prints always seem to have several shades in them, so it’s nice when we can pull out two seasonal colors to really show the important hues of the season.

Inside Stitch: How does Personalization play into this collection?

Helene K.: Because of the solid color, these bags are perfect for monogramming. You can see the letters so clearly on all of the styles.

Canvas

Inside Stitch: Can you explain the basic concept of color blocking and what makes it such a great trend?

Liz M.: Sure! Color blocking is the term for taking two or more solid colors and creating a ‘block-like’ pattern. It’s one of the easiest trends to recreate, especially when pulling a few colors out of your closet to style a fresh look.

Shop Canvas now online and in stores!

We want to see your #vbcolorblock …

Now that you’ve seen how we do this trend, we invite you to capture your own color blocking. Inspiration is everywhere – your closet, in nature, around the market – so snap a picture with your phone and share it on Instagram with #vbcolorblock all season long!

Jenn carries …

Jenn carries ...

After six years working for Vera Bradley, it’s fun for Jenn J., Visual Merchandise Communications Manager, to reflect on how her fashion sense has evolved.

“I used to be a little edgier,” she recalls. “I have always experimented with style and dressed to fit my mood, but working at Vera Bradley brought out my softer side. Although I prefer to go super casual on my days off, I might wear spiked heels and a funky outfit, then dress up and look professional for work.”

Jenn carries ...

A typical workday for Jenn entails meeting with her team, working on Visual Merchandising tools to help retailers, proofing projects, pulling images and developing copy. After 5 o’clock, she laces up and hits the pavement to train for her first marathon. Then there are the dogs to walk, a boyfriend to see, friends to catch up with and her new home.

Jenn carries ...

With such a full plate, functionality and fun top Jenn’s list of prerequisites for the perfect bag. “I’m always on the run and I need to be hands free. As soon as I carried the Backpack Tote, it became my all-time favorite. I can grab it and go as a shoulder bag, but when it’s time to shop or pick up my niece or nephew, it goes on my back. I also found out that it converts to a crossbody, which is fabulous!”

Jenn carries ...

Another staple is the Laptop Backpack. “My job takes me all over and I’m always carrying multiple planning materials, my laptop, a mouse and chargers. It gets heavy. I am all about balance and health, so carrying a heavy tote is just not my style. A Laptop Backpack keeps my back aligned and it’s big enough to hold everything.”

So, for the girl who goes everywhere, what does the inside of her Backpack Tote look like? “I have to have a full-size wallet and lip balm, my running accessories, sunglasses, hair ties, a watch, my college ID (I teach a Visual Merchandising class at a local university), a pen for proofing projects and usually a piece of jewelry or two.”

Jenn carries ...

“My boyfriend jokes this bag has multiple personalities, which is why I love it. All the pockets are in the right places, the size is just right and the multi-function is perfect for a girl on the go!”

Greeting fall

Nights are arriving earlier, the pumpkin patches are filling with gorgeous, blazing-orange gourds and kitchens are warm with scents of seasonal spice. Here are a few things we’re looking forward to this fall.

Autumn means ...

Autumn means ...

Autumn means ...

Autumn means ...

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Autumn means ...

Autumn means ...

Look what the stork just delivered …

Vera Bradley Baby

In just a few days, we’ll celebrate the arrival of Baby, our sweetest styles for Fall. Adorably packaged and perfect for gifting, these little looks are adorable in Lola with a white background. Welcome back, Bunny and Bear, and Vera Bradley Baby!

Fall 2013: Vera Bradley Baby

Available online and in stores Thursday, September 19!

A closer look: La Neon Rose

La Neon Rose

The final Fall color, La Neon Rose, is a special limited-style release. Our Trend Reporter, Liz, shares more on this electric fall selection.

La Neon Rose

What inspired it …

“With its bold colors, geometric shapes and ornamental design, La Neon Rose illustrates the richness of art deco style. We took stylized, neon green roses and artfully arranged them on a forest green background, for colors that are right on trend and paired with classic black and white that makes it easy to wear.”

How to wear it …

“Play up the mossy green trend by wearing several shades of green together or taking a timeless winter white ensemble and punctuating it with black or emerald jewelry. A black-and-white color block look can always benefit from a great pop of color and some monochromatic sequins.”

Available in …

La Neon Rose

Check availability with your local retailer when La Neon Rose arrives online and in stores Thursday, September 19.

See the inspiration in pictures. Visit our La Neon Rose board on Pinterest

A closer look: Olivia Pink

Olivia Pink

Today we’re previewing our third new Fall offering, Olivia Pink. We invited Vera Bradley’s Trend Reporter, Liz, to talk blushing blossoms, earthy backgrounds and pulling it all into one fantastic fall look.

Olivia Pink

What inspired it …

“Olivia Pink was influenced by vintage hues, with olive green setting the tone for bright pink and chartreuse flowers to grow. The resulting layered petals create a modern-day gypsy feel that’s perfect for the season.”

How to wear it …

“For a casual statement, pair Olivia Pink with green khaki, washed-out denim, warm neutrals and a pair of boyfriend pants. Top it all off with a stack of bracelets and a great watch. To create a vintage vibe, try placing this color alongside softer pastel shades – like rose pink – possibly in a tea-length, voluminous skirt or tailored straight-leg pant with a simple sweater and classic brooch. Go boho by embracing a layered look of various colors and patterns, chunky knits and long pendant necklaces. Bring your favorite flowy skirt into fall by topping it with a leather jacket. And don’t forget to add cold weather accessories for a cute way to combat the season’s brisk breeze.”

Available in …

Olivia Pink

Shop Olivia Pink when it arrives online and in stores
Thursday, September 19.

See the inspiration in pictures. Visit our Olivia Pink board on Pinterest

 

A closer look: Bittersweet

Bittersweet

Our preview of Fall continues with Bittersweet, a nod to the beautiful burnt shades of the season. Vera Bradley’s Trend Reporter, Liz, shares more on this autumn pattern and the simplest ways to incorporate it into your fall wardrobe.

Bittersweet

What inspired it …

“We were picturing organic flowers in fall’s favorite hues: bright red, rusty orange, golden yellow and warm umber. The surprise element is a season-less, black-and-white houndstooth pattern that accents the trim and creates a striking contrast on the inside.”

How to wear it …

“Menswear is being integrated into women’s fashion quite a bit this season. Try a classic, tailored suit look incorporating houndstooth, tweed or camel-colored coats. If you’re feeling particularly bold, a ladylike tuxedo would look great paired with this pattern. Casual black and white, or a leather jacket worn with denim would put you right on trend, as would neutral stripes. When in doubt, a beautiful winter white ensemble or monochromatic red outfit would make the perfect complement. Try punctuating your look with gold and chain-link jewelry, and animal-print accessories.”

Available in …

Bittersweet

Shop Bittersweet when it arrives online and in stores
Thursday, September 19.

See the inspiration in pictures. Visit our Bittersweet board on Pinterest

A closer look: Canterberry Cobalt

Canterberry Cobalt

In the coming days we’ll be previewing four new Fall offerings you’re sure to adore. We invited Vera Bradley’s Trend Reporter, Liz, to stop by and share more on the geometric goodness and likeable palette of our first reveal, Canterberry Cobalt.

Canterberry Cobalt

What inspired it …

“The overall narrative of this color is a glam design filled with ornate and intricate detail.  A primarily neutral range of black, white and silvery gray is punched up with a wonderful touch of cool cobalt. The simple color combination makes it incredibly easy to wear.”

How to wear it …

“Black and white with a pop of color will be really big this season, which is a simple trend to apply to your outfits, similar to the colorblock look. This color also looks perfect paired with denim or gray tweed, such as a tailored jacket. If you prefer something simple, opt for a monochromatic ensemble consisting of just black, charcoal, silvery gray or cobalt pieces and pair it with simple, silver jewelry to bring it all together.”

Shop Canterberry Cobalt when it arrives online and in stores
Thursday, September 19.

See the inspiration in pictures. Visit our Canterberry Cobalt board on Pinterest