Inside Stitch

The official Vera Bradley blog

The Download: October

Introducing The Download, a rundown of the latest in product and color arrivals, as well as exciting upcoming events and releases.

[Catching up]

Fall for somethingFall for something. On September 19, we welcomed a new Fall collection. Read more on the inspiration behind Bittersweet, Canterberry Cobalt and Olivia Pink, and see what the Product Development team plans to carry.

Love letters

Love letters. Fresh in Fall colors, our styles look magnificent with a monogram. Learn more about the Vera Bradley team that’s Making it personal.

Vera Bradley Disney Collection

Mousing around. The Disney Collection by Vera Bradley arrived in Orlando with patterns Just Mousing Around and Midnight with Mickey.

[This just in]

Color for a cause

Cause and color. October is National Breast Cancer Awareness Month. Carry Ribbons and show your support for breast cancer research. Learn more about the work our Foundation is doing at

Holiday home

Entertaining gifts. On October 10, we’ll welcome Holiday Home, a collection of cooking accessories that make presents almost too pretty to give away. Start planning the menu by visiting our Pretty. Delicious. board on Pinterest.

Lights! Camera! Cuties!

If you browse the captions in our catalogs, you’ll see we often call upon friends and family to pose for photo shoots. So, when it was time to capture Baby, we assembled the most adorable group of new arrivals courtesy of some very proud Vera Bradley parents. The result was the cutest crop of outtakes we’ve ever seen.

Vera Bradley Baby photo shoot
Vera Bradley Baby photo shoot
Vera Bradley Baby photo shoot

This month’s manicure

Design Assistant Thuvan D. recently shared a tutorial for a handsome set of Heather-inspired nails that made our hearts leap. Now that you’ve seen the colors, petals and patterns of Olivia Pink, Bittersweet, Canterberry Cobalt and La Neon Rose, we want to know which one you would pick for our next nail art post. Cast your vote in our poll below and watch for a step-by-step post coming soon.

Fall 13

Material Matters – Colorblock Canvas


Vera Bradley’s Fall 2013 release is packed with an exciting mix of materials. We invited members of the design team to share the inspiration behind sturdy, stylish Canvas, offered in cute new colorways and perfect personalized. (p.s. Read through to the end to see how you can #vbcolorblock with us on Instagram!)

Inside Stitch: What brought this collection about?

Helene K. (Sr. Product Designer): We wanted to do some solid colors, but still use some print, just not all over the bag. Using two colors of canvas mixed with the Signature print makes it more fun and fashionable.
Liz M. (Trend Reporter): We wanted to pull out the primary trend colors of each pattern and showcase them in an on-trend way. Color blocking has been trending for some time in clothing, handbags and accessories. With these styles, we portray the concept in a way that’s fitting to our Signature cotton print and still very Vera Bradley. The theme for this season is “Self Expression,” and this collection echoes that sentiment by being unique but also a great option for Personalization.


Inside Stitch: Why is canvas such a great material?

Helene K.: Canvas is a natural fiber. It’s a classic and the colors are vibrant.
Liz M.: And it looks good mixed with our cotton!


Inside Stitch: What do you love, personally, about this collection?

Helene K.: The versatility. You can wear the tote all year round, at the beach, in the city, traveling … It holds your computer, files and magazines if you are going to a business meeting, and when you want to go to the beach, put your towels and lotion in it and go!
Liz M.: Our prints always seem to have several shades in them, so it’s nice when we can pull out two seasonal colors to really show the important hues of the season.

Inside Stitch: How does Personalization play into this collection?

Helene K.: Because of the solid color, these bags are perfect for monogramming. You can see the letters so clearly on all of the styles.


Inside Stitch: Can you explain the basic concept of color blocking and what makes it such a great trend?

Liz M.: Sure! Color blocking is the term for taking two or more solid colors and creating a ‘block-like’ pattern. It’s one of the easiest trends to recreate, especially when pulling a few colors out of your closet to style a fresh look.

Shop Canvas now online and in stores!

We want to see your #vbcolorblock …

Now that you’ve seen how we do this trend, we invite you to capture your own color blocking. Inspiration is everywhere – your closet, in nature, around the market – so snap a picture with your phone and share it on Instagram with #vbcolorblock all season long!

Jenn carries …

Jenn carries ...

After six years working for Vera Bradley, it’s fun for Jenn J., Visual Merchandise Communications Manager, to reflect on how her fashion sense has evolved.

“I used to be a little edgier,” she recalls. “I have always experimented with style and dressed to fit my mood, but working at Vera Bradley brought out my softer side. Although I prefer to go super casual on my days off, I might wear spiked heels and a funky outfit, then dress up and look professional for work.”

Jenn carries ...

A typical workday for Jenn entails meeting with her team, working on Visual Merchandising tools to help retailers, proofing projects, pulling images and developing copy. After 5 o’clock, she laces up and hits the pavement to train for her first marathon. Then there are the dogs to walk, a boyfriend to see, friends to catch up with and her new home.

Jenn carries ...

With such a full plate, functionality and fun top Jenn’s list of prerequisites for the perfect bag. “I’m always on the run and I need to be hands free. As soon as I carried the Backpack Tote, it became my all-time favorite. I can grab it and go as a shoulder bag, but when it’s time to shop or pick up my niece or nephew, it goes on my back. I also found out that it converts to a crossbody, which is fabulous!”

Jenn carries ...

Another staple is the Laptop Backpack. “My job takes me all over and I’m always carrying multiple planning materials, my laptop, a mouse and chargers. It gets heavy. I am all about balance and health, so carrying a heavy tote is just not my style. A Laptop Backpack keeps my back aligned and it’s big enough to hold everything.”

So, for the girl who goes everywhere, what does the inside of her Backpack Tote look like? “I have to have a full-size wallet and lip balm, my running accessories, sunglasses, hair ties, a watch, my college ID (I teach a Visual Merchandising class at a local university), a pen for proofing projects and usually a piece of jewelry or two.”

Jenn carries ...

“My boyfriend jokes this bag has multiple personalities, which is why I love it. All the pockets are in the right places, the size is just right and the multi-function is perfect for a girl on the go!”

Greeting fall

Nights are arriving earlier, the pumpkin patches are filling with gorgeous, blazing-orange gourds and kitchens are warm with scents of seasonal spice. Here are a few things we’re looking forward to this fall.

Autumn means ...

Autumn means ...

Autumn means ...

Autumn means ...

Autumn means ...

Autumn means ...

Autumn means ...

Look what the stork just delivered …

Vera Bradley Baby

In just a few days, we’ll celebrate the arrival of Baby, our sweetest styles for Fall. Adorably packaged and perfect for gifting, these little looks are adorable in Lola with a white background. Welcome back, Bunny and Bear, and Vera Bradley Baby!

Fall 2013: Vera Bradley Baby

Available online and in stores Thursday, September 19!

A closer look: La Neon Rose

La Neon Rose

The final Fall color, La Neon Rose, is a special limited-style release. Our Trend Reporter, Liz, shares more on this electric fall selection.

La Neon Rose

What inspired it …

“With its bold colors, geometric shapes and ornamental design, La Neon Rose illustrates the richness of art deco style. We took stylized, neon green roses and artfully arranged them on a forest green background, for colors that are right on trend and paired with classic black and white that makes it easy to wear.”

How to wear it …

“Play up the mossy green trend by wearing several shades of green together or taking a timeless winter white ensemble and punctuating it with black or emerald jewelry. A black-and-white color block look can always benefit from a great pop of color and some monochromatic sequins.”

Available in …

La Neon Rose

Check availability with your local retailer when La Neon Rose arrives online and in stores Thursday, September 19.

See the inspiration in pictures. Visit our La Neon Rose board on Pinterest