Inside Stitch

The official Vera Bradley blog

Reader Appreciation Giveaway No. 1

Comment for a chance to win a Weekender and Straighten up and Curl!

This week is all about celebrating our Friends and Family – online, in stores, on Twitter and, of course, on the blog!

What could be better than a giveaway for giving thanks? But which styles? We decided to put the product picking in your hands by turning to Pinterest to see what our followers are pining for. These styles seem to pop up on your boards more than others …

Top pinned styles

Pictured: 1. Straighten Up and Curl in Bittersweet | 2. Glenna in Heather | 3. Laptop Carryall in Olivia Pink | 4. Apron in Venetian Paisley | 5. Saddle Hipster in Tutti Frutti | 6.  3-1-1 Cosmetic in Lola | 7. Weekender in Bittersweet

Comment below and tell us which styles you’ve pinned or plan to pin and we’ll select one lucky commenter (at random) to receive a Weekender and Straighten Up and Curl! And be sure to follow Vera Bradley on Pinterest to join the fun.

*This giveaway is now closed. Thank you for commenting and congratulations to our winner, Erica G!

Britni carries …

Britni carries ...Vera Bradley IT Business Analyst II, Britni V., graduated from the Indiana University School of Informatics and Computing in 2011. At least once a season, the proud alumnus packs up her cream and crimson gear, and her Bittersweet accessories and heads south to Bloomington for a football game.

Britni carries ...

“The first time we went tailgating, my parents showed up with woven lawn chairs and the truck tailgate. After the game I don’t think they even made it out of Bloomington before they stopped and got a tent, IU chairs, the works! They even have an extra garage at home called the Party Barn that’s covered in IU gear.” The crew plans to attend three games this fall with Britni’s sister, a senior at the college this year. “We’ve learned it’s all about the setup … the homebase.”

Britni carries ...

Britni packs a Large Colorblock Tote in Bittersweet with essentials for the day: A Travel Mug, 3-1-1 Cosmetic, Umbrella, Wool Scarf, Striped Knit Glove and sunglasses in Portobello Road. Once it’s time for the game, she grabs a Cell Phone Crossbody (available November 7) and brings along just her ticket, money, phone and ID.

Britni carries ...

“My favorite part is just being with friends and family at one of my favorite places in the world.” Go Hoosiers!

Polish off the look

Bittersweet nailsAs a result of your votes, this month’s manicure is a Bittersweet-inspired tutorial courtesy of our resident nail artist, Design Assistant Thuvan.

For best results, Thuvan suggests applying white polish on top of the black where you will be adding the colored flowers. This allows the red and orange to really “pop” off the black background. And remember, “You need a steady hand, patience and an open mind when designing anything on a canvas this small. Practice makes perfect!”

Polish off the look: Bittersweet

[Feel free to pick your own polishes. For this post, we used Sally Hansen Hard As Nails Xtreme Wear in Black Out, White On and Sun Kissed and Sally Hansen Complete Salon Manicure in Perfectly Poppy and Loden Green]

Team colors

131011-tailgating1It’s the best time of year to suit up in support of your local squad and sport the home team’s colors. Choose styles from our Fall collection – selected by our product designers – for the big game and a cheery ensemble worth rooting for.

tailgating with Vera Bradley

Molly pairs the Puffy Reversible Tote in Olivia Pink with her outfit to complement any team with shades of green or white.

tailgating with Vera Bradley

Kelly’s Mailbag in Bittersweet helps show some spirit for squads with red, cream, black or gold colors.

Tailgating with Vera Bradley

Rachel’s Canterberry Cobalt Vera is a cheery option for blue, black, white and gray teams.

What outfit will you pair with Vera Bradley to cheer on the home team this fall? Share your spirit style photos on Instagram or Twitter with #vbstyleshare all season long!

Pretty. Delicious. [Cookie Bars]

Pretty. Delicious.

The release of our How Sweet It Is recipe collection seemed like the perfect opportunity to share one of the Pretty. Delicious. selections. These decadent treats appeal to sweet seekers of every age and at every occasion. Pull out your colorful kitchen accessories and whip up a batch of Grandma Witte’s Novel Cookie Bars: Shared by Anne Niezer, Vera Bradley Sample Maker.

Grandma Witte's Novel Cookie Bars

“This recipe brings back such fond memories of my Grandma Witte. Growing up with my 8 siblings next door to my grandparents was special in itself. The smell of Christmas cookies baking in the oven from Grandma’s kitchen made it extra special—you knew Christmas time was near. Over the generations Grandma’s Novel Cookie Bars are still being enjoyed by her great-great-great grandchildren.” – Anne Niezer, Sample Maker

Grandma Witte's Novel Cookie Bars

Grandma Witte’s Novel Cookie Bars


Cookie Dough
2 eggs, beaten
1 ½ cups flour
1 cup sugar
½ cup (1 stick) butter, softened
1 teaspoon baking powder
1 teaspoon salt
½ teaspoon vanilla extract

1 cup brown sugar
1 egg white, beaten until stiff
½ teaspoon vanilla extract
1 1/2 cups pecans, chopped

1. Preheat oven to 325 degrees. Grease and flour a 13” x 9” x 2” pan.
2. Combine all dough ingredients in medium bowl and mix well with an electric mixer. Spread dough evenly into pan.
3. In another medium bowl, mix together the brown sugar, egg white and vanilla. Spread smoothly over top of dough, and sprinkle with pecans. Bake about 20-30 minutes or until golden brown.

Makes 24 cookie bars

Grandma Witte's Novel Cookie Bars

The Download: October

Introducing The Download, a rundown of the latest in product and color arrivals, as well as exciting upcoming events and releases.

[Catching up]

Fall for somethingFall for something. On September 19, we welcomed a new Fall collection. Read more on the inspiration behind Bittersweet, Canterberry Cobalt and Olivia Pink, and see what the Product Development team plans to carry.

Love letters

Love letters. Fresh in Fall colors, our styles look magnificent with a monogram. Learn more about the Vera Bradley team that’s Making it personal.

Vera Bradley Disney Collection

Mousing around. The Disney Collection by Vera Bradley arrived in Orlando with patterns Just Mousing Around and Midnight with Mickey.

[This just in]

Color for a cause

Cause and color. October is National Breast Cancer Awareness Month. Carry Ribbons and show your support for breast cancer research. Learn more about the work our Foundation is doing at

Holiday home

Entertaining gifts. On October 10, we’ll welcome Holiday Home, a collection of cooking accessories that make presents almost too pretty to give away. Start planning the menu by visiting our Pretty. Delicious. board on Pinterest.

Lights! Camera! Cuties!

If you browse the captions in our catalogs, you’ll see we often call upon friends and family to pose for photo shoots. So, when it was time to capture Baby, we assembled the most adorable group of new arrivals courtesy of some very proud Vera Bradley parents. The result was the cutest crop of outtakes we’ve ever seen.

Vera Bradley Baby photo shoot
Vera Bradley Baby photo shoot
Vera Bradley Baby photo shoot

This month’s manicure

Design Assistant Thuvan D. recently shared a tutorial for a handsome set of Heather-inspired nails that made our hearts leap. Now that you’ve seen the colors, petals and patterns of Olivia Pink, Bittersweet, Canterberry Cobalt and La Neon Rose, we want to know which one you would pick for our next nail art post. Cast your vote in our poll below and watch for a step-by-step post coming soon.

Fall 13

Material Matters – Colorblock Canvas


Vera Bradley’s Fall 2013 release is packed with an exciting mix of materials. We invited members of the design team to share the inspiration behind sturdy, stylish Canvas, offered in cute new colorways and perfect personalized. (p.s. Read through to the end to see how you can #vbcolorblock with us on Instagram!)

Inside Stitch: What brought this collection about?

Helene K. (Sr. Product Designer): We wanted to do some solid colors, but still use some print, just not all over the bag. Using two colors of canvas mixed with the Signature print makes it more fun and fashionable.
Liz M. (Trend Reporter): We wanted to pull out the primary trend colors of each pattern and showcase them in an on-trend way. Color blocking has been trending for some time in clothing, handbags and accessories. With these styles, we portray the concept in a way that’s fitting to our Signature cotton print and still very Vera Bradley. The theme for this season is “Self Expression,” and this collection echoes that sentiment by being unique but also a great option for Personalization.


Inside Stitch: Why is canvas such a great material?

Helene K.: Canvas is a natural fiber. It’s a classic and the colors are vibrant.
Liz M.: And it looks good mixed with our cotton!


Inside Stitch: What do you love, personally, about this collection?

Helene K.: The versatility. You can wear the tote all year round, at the beach, in the city, traveling … It holds your computer, files and magazines if you are going to a business meeting, and when you want to go to the beach, put your towels and lotion in it and go!
Liz M.: Our prints always seem to have several shades in them, so it’s nice when we can pull out two seasonal colors to really show the important hues of the season.

Inside Stitch: How does Personalization play into this collection?

Helene K.: Because of the solid color, these bags are perfect for monogramming. You can see the letters so clearly on all of the styles.


Inside Stitch: Can you explain the basic concept of color blocking and what makes it such a great trend?

Liz M.: Sure! Color blocking is the term for taking two or more solid colors and creating a ‘block-like’ pattern. It’s one of the easiest trends to recreate, especially when pulling a few colors out of your closet to style a fresh look.

Shop Canvas now online and in stores!

We want to see your #vbcolorblock …

Now that you’ve seen how we do this trend, we invite you to capture your own color blocking. Inspiration is everywhere – your closet, in nature, around the market – so snap a picture with your phone and share it on Instagram with #vbcolorblock all season long!

Jenn carries …

Jenn carries ...

After six years working for Vera Bradley, it’s fun for Jenn J., Visual Merchandise Communications Manager, to reflect on how her fashion sense has evolved.

“I used to be a little edgier,” she recalls. “I have always experimented with style and dressed to fit my mood, but working at Vera Bradley brought out my softer side. Although I prefer to go super casual on my days off, I might wear spiked heels and a funky outfit, then dress up and look professional for work.”

Jenn carries ...

A typical workday for Jenn entails meeting with her team, working on Visual Merchandising tools to help retailers, proofing projects, pulling images and developing copy. After 5 o’clock, she laces up and hits the pavement to train for her first marathon. Then there are the dogs to walk, a boyfriend to see, friends to catch up with and her new home.

Jenn carries ...

With such a full plate, functionality and fun top Jenn’s list of prerequisites for the perfect bag. “I’m always on the run and I need to be hands free. As soon as I carried the Backpack Tote, it became my all-time favorite. I can grab it and go as a shoulder bag, but when it’s time to shop or pick up my niece or nephew, it goes on my back. I also found out that it converts to a crossbody, which is fabulous!”

Jenn carries ...

Another staple is the Laptop Backpack. “My job takes me all over and I’m always carrying multiple planning materials, my laptop, a mouse and chargers. It gets heavy. I am all about balance and health, so carrying a heavy tote is just not my style. A Laptop Backpack keeps my back aligned and it’s big enough to hold everything.”

So, for the girl who goes everywhere, what does the inside of her Backpack Tote look like? “I have to have a full-size wallet and lip balm, my running accessories, sunglasses, hair ties, a watch, my college ID (I teach a Visual Merchandising class at a local university), a pen for proofing projects and usually a piece of jewelry or two.”

Jenn carries ...

“My boyfriend jokes this bag has multiple personalities, which is why I love it. All the pockets are in the right places, the size is just right and the multi-function is perfect for a girl on the go!”