Inside Stitch

The official Vera Bradley blog

A DIY from the heart


Do something sweet for someone this Valentine’s Day
with this simple craft that speaks right to the heart.

Message in a Mason Jar


mason jar, painter’s tape, stencil (we chose a heart), sharp knife, black chalkboard paint,
twine or ribbon, chalkboard pen or chalk, goodies (see suggestions below)


1. Position painter’s tape in the area where you would like your design to appear.


2. Place the stencil over the painter’s tape and trace around the outside. Use a sharp knife to cut around the lines. Remove surrounding tape, leaving only the shape on the mason jar.


3. Paint the outside of the jar, vertically, with chalkboard paint. Let this dry for one hour. Add a second coat, painting horizontally.


4. Once the paint is dry, remove the remaining tape.


5. Tie twine or a decorative ribbon around the rim of the mason jar and use a chalkboard pen or chalk to add unique designs or messages. Fill with sweet treats.

sweeten the pot.

sweeten the pot

[ Printable wish list ]

Shop these styles and all of our Valentine’s Day Gifts online and in stores

Bonus: Download and attach this gift tag for a thoughtful final tag

Setting up for Success at #vbos15


Like with any big event, the key to an enjoyable experience at the Vera Bradley Outlet Sale is proper preparation and access to all of the vital information. Knowledge is shopping power!

get in the game.
Registration for the 2015 Sale is officially open! Whether you plan to buy a little, or a go for the spending limit, you’ll need to register to make a purchase. Get it done early and check it off your to-dos.

set the date.
Call the people in your party and pick the dates that look best. Once you set your schedule, you can really dig into the details.

Ticketed Sessions | Wednesday, April 8 – Friday, April 10
Open Sessions | Saturday, April 11 – Sunday, April 12
See the complete Sale schedule

gear up.
Years ago, we shared our Outlet shopper’s Guide to Success, and the advice still rings true. Dress for comfort, carry for function, have a meeting place for your party and, above all, focus on the fun of the event!

join in the chatter.
Leading up to and during the Sale, you can find up-to-the-minute buzz about the Sale when you follow @verabradley on Twitter, #vbos15. Tweet us your questions, share a snapshot of your matching T-shirts or just catch the latest on your session.

ask those in the know.
We put out the call on social media for shoppers to share their advice to those attending for the first time and the response was wonderful:

Have something to add? Comment below and share your insights for
those joining us in Fort Wayne this April.

Pack a Power Lunch, Pt. 3

For the third installment of this satiating series, we’re serving up a classic dish that masks its nutrient-rich elements with indulgent, rich flavor. Armed with the right recipes, the will to form fresh habits and a lovely Lunch style to keep it all together, the year is yours for the taking!

Kit KaiserWe teamed with Kit Kieser, a Nutrition Educator for Catalyst Fitness, to create a menu packed with nutritious options that appeal to both your appetite and your goals for 2015.

Soup’s on.

Pack a Power Lunch
Lunch Bunch

Pack a Power Lunch, Pt. 2

As we mentioned Monday, the first month of the year is drawing to a close and we couldn’t think of a better time to circle back and reenergize your intention for a happy, healthful year. We thought a fresh batch of satisfying, delicious meal options could be just the thing you need to either stay on, or get back on track.

Kit KaiserWe teamed with Kit Kieser, a Nutrition Educator for Catalyst Fitness, to create a menu packed with nutritious options that appeal to both your appetite and your goals for 2015.

Go fish.

Pack a Power Lunch

Lighten Up Lunch Mate

Pack a Power Lunch, Pt. 1

Resolution check: How is your vow to eat healthier and pack smart meals coming along? As we near a new month, your resolve might be dwindling. We thought a fresh batch of satisfying, delicious meal options could be just the thing you need to reignite that fire you felt four weeks ago.

Kit KaiserWe teamed with Kit Kieser, a Nutrition Educator for Catalyst Fitness, to create a menu packed with nutritious options that appeal to both your appetite and your goals for 2015.

Chicken scoop.

Pack a Power Lunch
Pack a Power Lunch
Vera Bradley Lunch Sack

Take 20 with Kim

Take 20 with Kim

Ever wonder how we get so many styles into the Store and maintain our fun, signature look? Kim M., Retail Visual Design Specialist, has a lot to do with it.

“My job has two parts,” she says. “For a store opening, I order the product that goes on the floor. Then I go to the store and train new associates on the specifics for our visual merchandising – stuffing, styling, how we want cabinets to look – basically all those fussy details. Then I sit down with the leadership team to get them acclimated and talk through their questions.”

To keep the warm atmosphere that she believes sets us apart, Kim also stays in constant communication with 22 of our Stores in 2 regions to make sure everyone is on the same page.

Since the Spring collection has such a strong color story, we wanted to know how that would translate to what you see in our Stores. “I get direction from our team for the color story based on trends, etc. We’ll show how Faux Leather and other fabrications tie into your look, or if you’re already a solid-style fan, maybe how you could incorporate polka dots.” Intrigued by her keen eye for color complements and storefront storytelling, we wanted to sit down for a 20-question timeout with Kim to hear more …

1 Can you describe the Spring collection in three words?

Festive, happy and preppy

2 Favorite movie?

How To Lose A Guy in 10 Days

3 Favorite app?


4 Best part of your job?

The people

5 What theme do you see in the Spring collection?


6 Favorite singer/performer?

Taylor Swift

7 What’s your spirit animal?

A puppy dog, eager and playful

8 How do you take your coffee?


9 If you could have coffee with any famous person,
living or dead, who would it be?

My best friend, Heather

10 Favorite board game?

Apples to Apples

Take 20 with Kim

11 What inspires you professionally?


12 What inspires you personally?

My faith

13 What’s the coolest thing on your desk?

A picture of my nieces and nephew

14 Whose style do you admire?

Reese Witherspoon

15 Crossbody, Shoulder Bag or Backpack?


16 Favorite flower?

Whatever smells good, but I love peonies

17 What would you take to a desert island?


18 How do you unwind after work?

Get magazines and sit on the sofa with a candle lit

19 If you could switch jobs with anyone for a day, who would it be?

Princess Kate

20 Favorite Vera Bradley pattern of all time?


Take 20 with Kim

Oh, Hello there

Hello Yellow ToteThe black, white and yellow trend threading its way through our Spring collection was very much inspired by the urban woman on the go, including scenes of taxi cabs and vast black and white cityscapes. The combination elicits a live-in-the-moment mentality, while suggesting sophistication, even when dressing sporty.

Hello Yellow Tote

On Thursday, along with our dynamic duo of new colors, we greeted an exciting limited edition Hello Yellow Tote. Midnight Houndstooth is treated to a bright yellow trim and lovely lightweight material for a style that injects a bold, bright element to any ensemble.

Act fast … Receive a free exclusive Hello Yellow Tote (reg. $58)
with any purchase of $125 or more, through January 19!

(New Black and White Leather styles available online and in stores February 5.)

Shine bright in Spring

Vera Bradley Spring 2015

Today, your affection for Lucky You and Rio can officially flourish.
New looks for the Spring collection have arrived, online and in stores!


Lucky You

Dress your tech.
Cover your mobile device or desktop in wonderful Spring colors.

Download: Rio

Download: Desktop | Tablet | Mobile

Download: Lucky You

Download: Desktop | Tablet | Mobile

Vera Bradley Downloads: Midnight Stripe

Download: Desktop | Tablet | Mobile

Don’t forget to share a snapshot of your brand-new styles with #verabradley on Instagram!