Inside Stitch

The official Vera Bradley blog

Category Archives: Uncategorized

Carryall Confidential: Elise

An eye-catching silhouette speaks for itself, but let’s be honest, curiosity begs for a look inside. We’re on the case, offering a peek at the odds and ends and everyday essentials some of our favorite, fashionable coworkers carry. The subject: Elise, Communications and Events Project Manager The style: 27” Spinner Rolling Luggage in Midnight Paisley […]

Define the Design: Wildwood

Sleek designs and structured silhouettes take our newest Leather collection to the professional level. Named after the neighborhood that one of our founders lived in when starting the business, this collection was built for the career woman. Associate CAD Artist, Lily, and Trend Reporter, Liz share how Wildwood got its modern mark. Inspiration “The lining […]

Define the Design: Preppy Poly

We know what it’s like to jump from an afternoon of meetings in the office to yoga at your local studio, then head straight to dinner downtown. Our new line of athleisure products are designed for the girl on the go. Associate CAD Artist, Lily, and Trend Reporter, Liz, share the story behind the design, where sportswear […]

This Just In: Latest Jewelry Looks

No wardrobe is complete without the accessories that pull it all together. Luckily, our newest jewelry selection is here to help you polish off each of your ensembles. From delicate designs in neutral metals to pieces that pop with our latest patterns, we’ve got the on-trend looks you need to add flair to your wear. […]

Painting the Town: Chalk Walk Recap

Last weekend, Vera Bradley Associates joined regional and national artists for the “Chalk Walk,” an annual fundraiser hosted by the Fort Wayne Museum of Art. Teams were tasked with turning 8′ x 8′ sidewalk squares into masterpieces using washable paints. Over 22,000 art lovers gathered to witness this epic display of talent, making it one […]

Define the Design: Katalina Blues

Cool blues and greens tell a refreshing color story in this modern print. We asked our Print Designer, Kat, to share how this sporty pattern got its floral flair. Inspiration. “I really wanted to design something with camouflage but still make it Vera Bradley and appealing to a wide range of people. I ended up […]

Define the Design: Katalina Pink

Sweet pinks and hues of blue deliver just the right amount of charm for this new preppy pattern. Print Designer, Kat, gives us the download on the design for our latest Breast Cancer Awareness color. Inspiration. “Katalina Pink was based off of Katalina Blues, but I was trying make it more romantic and feminine by […]

How to: Find the Perfect Bag

Something big is happening on We revamped our website to improve your shopping experience. Site Search Coordinator, Ale reveals the inside track to finding the best back-to-school basic using four simple steps to success. How to find the perfect backpack: Step 1: Click on New Arrivals in the top navigation. Step 2: The left […]

Destination Diaries: Kim and Courtney

Double dose of fun! Kim, EVP of Design, and her daughter Courtney, Customer Service Specialist Intern, trekked to the East Coast for a seaside retreat. The mother-daughter duo penned their recent getaway in our Destination Diaries. Courtney: Kim: [Pictured: Beach Towels | Clearly Colorful Tote in Rio Squiggle | Lighten Up Wheeled Carry On in […]

Star-Spangled Celebrations: Fireworks

Fourth of July really shows flare when the sun goes down. The dark sky is a blank canvas for the colorful crackles of fireworks and celebratory whoops and cheers from crowds. We’ve got the items you need to make sure you have a front row seat to this year’s sparkling show. First on the list: […]