Inside Stitch

The official Vera Bradley blog

Category Archives: Uncategorized

Painting the Town: Chalk Walk Recap

Last weekend, Vera Bradley Associates joined regional and national artists for the “Chalk Walk,” an annual fundraiser hosted by the Fort Wayne Museum of Art. Teams were tasked with turning 8′ x 8′ sidewalk squares into masterpieces using washable paints. Over 22,000 art lovers gathered to witness this epic display of talent, making it one […]

Define the Design: Katalina Blues

Cool blues and greens tell a refreshing color story in this modern print. We asked our Print Designer, Kat, to share how this sporty pattern got its floral flair. Inspiration. “I really wanted to design something with camouflage but still make it Vera Bradley and appealing to a wide range of people. I ended up […]

Define the Design: Katalina Pink

Sweet pinks and hues of blue deliver just the right amount of charm for this new preppy pattern. Print Designer, Kat, gives us the download on the design for our latest Breast Cancer Awareness color. Inspiration. “Katalina Pink was based off of Katalina Blues, but I was trying make it more romantic and feminine by […]

How to: Find the Perfect Bag

Something big is happening on We revamped our website to improve your shopping experience. Site Search Coordinator, Ale reveals the inside track to finding the best back-to-school basic using four simple steps to success. How to find the perfect backpack: Step 1: Click on New Arrivals in the top navigation. Step 2: The left […]

Destination Diaries: Kim and Courtney

Double dose of fun! Kim, EVP of Design, and her daughter Courtney, Customer Service Specialist Intern, trekked to the East Coast for a seaside retreat. The mother-daughter duo penned their recent getaway in our Destination Diaries. Courtney: Kim: [Pictured: Beach Towels | Clearly Colorful Tote in Rio Squiggle | Lighten Up Wheeled Carry On in […]

Star-Spangled Celebrations: Fireworks

Fourth of July really shows flare when the sun goes down. The dark sky is a blank canvas for the colorful crackles of fireworks and celebratory whoops and cheers from crowds. We’ve got the items you need to make sure you have a front row seat to this year’s sparkling show. First on the list: […]

Star-Spangled Celebrations: Road Trip

We can already hear the sizzle of sparklers and the boom of fireworks as we put the final touches on Independence Day picnics, parties and parades. Our favorite mid-summer celebration is approaching and we’re taking you through a full weekend of red, white and blue. Party hopping requires some driving, so we are kicking off […]

Destination Diaries: Ashley

Our Visual Merchandising Manager-International, Ashley, just got back from an exotic getaway in Bali, Indonesia. We tore a page from her journal to catch a glimpse at her tropical adventures. This look is destined for adventure! [Pictured: Quilted Amy Backpack in White | Slim Travel Organizer in Rio | Sunglasses in Rio | Lighten Up Wheeled Carry On in Rio] Shop the styles […]

Crown thee colorful

 To our delightful surprise, it turns out our Brand Ambassador Meryl Davis is more than just a great athlete. She’s pretty crafty as well! Below, she shares her 4 simple steps for creating a Coachella-inspired flower crown. Missing out on a DIY flower crown JUST bc I’m not going to Coachella ~ No way Jose […]