Inside Stitch

The official Vera Bradley blog

All About the Annual Outlet Sale

2017 will be the 34th year that we have held the Vera Bradley Annual Outlet Sale in Fort Wayne, Indiana. What started in 1983 as a sale in a 10’ by 10’ tent is now a 5-day event in a 100,000 square foot convention center. Imagine rows upon rows, filled with your fave Vera Bradley product with discounted prices. Ready your wish lists!

Vera Bradley Outlet Sale

The Annual Outlet Sale is now known as a fun getaway for girlfriends and brings fans from all 50 states (and a few countries) together. Over 55,000 fans flood our hometown to shop the sale (don’t worry, we have about 1,200 workers to help) dine at local restaurants and visit all the Fort Wayne spots our founders fell in love with when they started Vera Bradley.

Vera Bradley Outlet Sale

Vera Bradley Outlet Sale

The products available are primarily retired and overstock items, and you’ll want to come early for the best selection. The first three days of the sale offer multiple ticketed sessions and the last two days are open to the public with no ticket required to enter.

We recommend purchasing a ticket and registering early to make sure you get the best experience and product selection. We’ll be updating you along the way with sneak peeks of the product available, favorite local spots to dine and play when you visit and a survival guide from Annual Outlet Sale veterans.

Mark the dates in your calendar (April 19 – 23) and reserve your tickets now!

Still not convinced?
This year is the first year in Annual Outlet Sale history you can meet our co-founder,  Chief Creative Officer and author of “A Colorful Way of Living,” Barbara Bradley Baekgaard at her book signing.

A Colorful Way of Living

Pre-order the book, then plan your shopping based on the days she’ll be giving her autograph.

Wednesday, April 19
9 am – noon

Thursday, April 20
1 – 4 pm

Friday, April 21
9 am – noon

The shopping fun doesn’t have to end at the sale! Present your ticket at the freshly redesigned Jefferson Pointe store and receive 25% off your full-priced purchase.


Leave a Reply