Inside Stitch

The official Vera Bradley blog

Wild for Orchid

Earlier this year, the global authority in all things related to the color wheel announced Radiant Orchid (18-3224) was the 2014 Color of the Year. “Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute®. “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” We couldn’t agree more, and invited our Trend Reporter Liz to share more about how this vibrant hue is playing into Vera Bradley, and specifically Julep Tulip, this season.

Julep Tulip

While the designing of Blue Bayou was driven by the fact that we absolutely knew blue would be a hit color in 2014, the decision for Julep Tulip’s dominating color was a little more intuitive. The print certainly translates to Radiant Orchid.

We approached the color trends for the Spring 2014 season by looking at how light affects color, which resulted in an ombre effect on our trend boards:

blue color board

Green color board

As we look back at the boards from past seasons, we can see where color has gone and possibly where it will go. Signs of Radiant Orchid are thread throughout the prints.

Pink color board

Exploring the most important color trends is always helpful when deciding which colors to choose for future seasons. We go through several combinations in order to create the perfect palette for each print. Sometimes the difference in shade is hardly recognizable, but we know the slightest change in hue can completely change the finished print.

Julep Tulip colorways

Julep Tulip blends delicate shades of purple-pink that strike a feminine tone. The addition of a few soft greens, similar to 2013’s color of the year, Emerald, and a pattern layout that is both geometric and organic constructs a sophisticated pattern.

Julep Tulip

Pantone says Radiant Orchid is an “invitation to innovate,” and “encourages expanded creativity and originality.” A color that inspires us to get creative … who wouldn’t love that?

How does the Color of the Year inspire you?


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