Last Saturday, the Vera Bradley Foundation for Breast Cancer hosted the tenth annual Viva la Pink, A Gathering of Girlfriends. The memorable evening of sisterhood raised nearly $80,000 for breast cancer research.
Guests snacked on amazing fare and beverages from the evening’s sponsors, explored the Vera Bradley Design Center and starred in a catalog photo shoot. The extensive silent auction featured one-of-a-kind items, including a bicycle and Vera Bradley-themed coffeemaker.
“Vera Bradley started from a friendship and we base our whole business around being a girl’s best friend. So, celebrating friendship together in this building is the perfect theme for our fundraising event,” Catherine Hill, Executive Director of the Vera Bradley Foundation for Breast Cancer said.
Among the honored guests at Viva la Pink were 35 breast cancer survivors. “You are our inspiration,” said Hill during the short program, “the living embodiment of why we’re working so hard to fund research.” Dr. Bryan Schneider, the Vera Bradley Investigator, spoke as a representative of the 40-member research team working in the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University School of Medicine. He remained on stage as Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia Miller presented a check for $2.35 million representing the Foundation’s full year of fundraising. This amount completes $20 million of contributions since the Foundation first committed to funding research in 1998.