Inside Stitch

The official Vera Bradley blog

A gathering of girlfriends

Vera Bradley's Viva la Pink 2013 Last Saturday, the Vera Bradley Foundation for Breast Cancer hosted the tenth annual Viva la Pink, A Gathering of Girlfriends. The memorable evening of sisterhood raised nearly $80,000 for breast cancer research.

Vera Bradley's Viva la Pink 2013

Guests snacked on amazing fare and beverages from the evening’s sponsors, explored the Vera Bradley Design Center and starred in a catalog photo shoot. The extensive silent auction featured one-of-a-kind items, including a bicycle and Vera Bradley-themed coffeemaker.

Vera Bradley's Viva la Pink 2013

Vera Bradley's Viva la Pink 2013

Vera Bradley started from a friendship and we base our whole business around being a girl’s best friend. So, celebrating friendship together in this building is the perfect theme for our fundraising event,” Catherine Hill, Executive Director of the Vera Bradley Foundation for Breast Cancer said.

Vera Bradley's Viva la Pink 2013

Vera Bradley's Viva la Pink 2013

Among the honored guests at Viva la Pink were 35 breast cancer survivors. “You are our inspiration,” said Hill during the short program, “the living embodiment of why we’re working so hard to fund research.” Dr. Bryan Schneider, the Vera Bradley Investigator, spoke as a representative of the 40-member research team working in the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Indiana University School of Medicine. He remained on stage as Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia Miller presented a check for $2.35 million representing the Foundation’s full year of fundraising. This amount completes $20 million of contributions since the Foundation first committed to funding research in 1998.

Vera Bradley's Viva la Pink 2013


  • Desiree says:

    This is a wonderful event. I am surprised we don’t see anybody wearing Vera Bradley, except Pat Miller. I would have loved to see Vera B. scarves, jewelry and handbags being worn by the women in the photos. Please design some more pretty scarves. I own about 15 of your scarves and would love to see more, especially a beautiful bright pink one representing the Breast Cancer Foundation.

  • Libby says:

    Congratulations on your magnificent support and fundraising efforts. Thank you, to all at Vera Bradley. Thanks for highlighting friendship and all that the founders have achieved and their legacy, too.

  • Sandra C says:

    What a great accomplishment…way to go Vera Bradley.

  • michele bensch says:

    T and you for your support! Breast cancer and other cancers have touched my family this year. MCSB

  • Mary True says:

    We thoroughly enjoyed our “girls’ night out” at Viva La Pink.
    Congratulations to Vera Bradley for fulfilling their $20 million commitment to the Foundation. Awesome news!

  • Vera N. Gaston says:

    I would like to sponsor an event.

  • Fantastic Vera! (By the way, we love your name.) Anyone interested in sponsoring a Vera Bradley Foundation event can reach the Foundation Staff at to express your interest. If you can share your contact information there, we will follow up with you. Thank you so much!

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