After six years working for Vera Bradley, it’s fun for Jenn J., Visual Merchandise Communications Manager, to reflect on how her fashion sense has evolved.
“I used to be a little edgier,” she recalls. “I have always experimented with style and dressed to fit my mood, but working at Vera Bradley brought out my softer side. Although I prefer to go super casual on my days off, I might wear spiked heels and a funky outfit, then dress up and look professional for work.”
A typical workday for Jenn entails meeting with her team, working on Visual Merchandising tools to help retailers, proofing projects, pulling images and developing copy. After 5 o’clock, she laces up and hits the pavement to train for her first marathon. Then there are the dogs to walk, a boyfriend to see, friends to catch up with and her new home.
With such a full plate, functionality and fun top Jenn’s list of prerequisites for the perfect bag. “I’m always on the run and I need to be hands free. As soon as I carried the Backpack Tote, it became my all-time favorite. I can grab it and go as a shoulder bag, but when it’s time to shop or pick up my niece or nephew, it goes on my back. I also found out that it converts to a crossbody, which is fabulous!”
Another staple is the Laptop Backpack. “My job takes me all over and I’m always carrying multiple planning materials, my laptop, a mouse and chargers. It gets heavy. I am all about balance and health, so carrying a heavy tote is just not my style. A Laptop Backpack keeps my back aligned and it’s big enough to hold everything.”
So, for the girl who goes everywhere, what does the inside of her Backpack Tote look like? “I have to have a full-size wallet and lip balm, my running accessories, sunglasses, hair ties, a watch, my college ID (I teach a Visual Merchandising class at a local university), a pen for proofing projects and usually a piece of jewelry or two.”
“My boyfriend jokes this bag has multiple personalities, which is why I love it. All the pockets are in the right places, the size is just right and the multi-function is perfect for a girl on the go!”