You might have noticed the Vera Bradley Fall 2013 collection features some very exciting new materials for the brand. We reached out tothe outstanding design team for the story behind the pretty brilliant new collection, Perfectly Puffy.
Inside Stitch: How long has your team been working on this collection?
Helene K. (Sr. Product Designer): We started looking at different materials a year before Fall 2013 released. We wanted to offer our customers something a little different and fresh, but in our Signature patterns. We looked at many different options – nylon, poly – because we needed something that would show our colors as vibrantly as they appear on our cotton. It had to be shiny, but not too shiny. When we found the one, we loved it so much we decided to offer it in solid colors, too! The inside has our print, which is a nice surprise.
Rachel F. (Trend and Materials Coordinator): The material is influenced by athletic wear. This fall you will see track pants, hats and sneakers as everyday fashion. The fabric was light and had a sheen that caught your eye and set it apart.
Inside Stitch: What words would you use to define this collection?
Helene K.: Fun, light, bright, exciting and very colorful.
Inside Stitch: What were your major influences?
Helene K.: With all the new airline regulations, we are always looking for lightness. And we wanted to do something a bit more sporty.
Inside Stitch: What do you love, personally, about these styles?
Helene K.: First of all, I love the Puffy Reversible Tote.I can have a solid bag with fun prints inside, or, if I am wearing all solid, I can carry it with the print on the outside. It is so light and perfect for traveling. I also wear the Puffy Messenger often. It’s roomy and, again, so light. I can put everything I need in it when I go in the city, and have my hands free to carry all my shopping bags.
Inside Stitch: This is a totally new look for Vera Bradley. Why do you think this was the right time?
Helene K.: I think our customers are ready for it. Since we are using our prints, it’s still familiar. It’s still says Vera Bradley and keeps the colorful spirit of the brand.
Liz M. (Trend Reporter): The trend calls for fabrications and styles that are bouncy and light. Perfectly Puffy creates a base for our pattern to be different and still embraces all the qualities that Vera Bradley is known for; lightweight, functional and high quality.
Rachel F.: Our inspiration for the season started with the theme, “Self Expression.” We explored this idea of how people express themselves through clothing, music, beauty and accessories. We wanted to give pieces that would stand out and be loud! So we went there. Taking everything bigger, shinier and bolder.