Inside Stitch The official Vera Bradley blog

A gathering of girlfriends

We’re simply blushing over the success of the ninth annual Viva la Pink (formerly Tickled Pink). Held for the first time at our new Design Center, September 29 was an evening for ladies to gather together in the name of fun, advocacy and support for breast cancer research.

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

In addition to delicious offerings from local vendors and a silent auction (including a guitar autographed by Taylor Swift), guests were invited to tour our offices. Some of the stops included a photo shoot with our staff photographer, an opportunity to design a retail space and a peek at Co-founder Barbara Bradley Baekgaard’s office!

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

Viva la Pink

As guests settled into the tent, draped in Ribbons-themed decor, with a charming four-piece orchestra, it was time for a very special announcement. This year, the Vera Bradley Foundation for Breast Cancer’s total net raised was $2.7 million! This will be contributed toward our $20 million pledge to fund research at the Vera Bradley Foundation Laboratories at the Melvin and Bren Simon Cancer Center in Indianapolis, and brings our total donated to $17.65 million!

Viva la Pink

Viva la Pink

Our warmest thanks to those who made Viva la Pink, and all of our Foundation efforts this year, such a success.

8 Comments

  • Angela M says:

    The event looked beautiful! So glad so much money has been raised. The breast cancer foundation is just one of many reasons I truly love Vera Bradley. I hope to get something in Ribbons soon!

  • pam meeks says:

    wow what an incredible event – and a blessing to have raised so much for a great organization….

  • Mrs. H says:

    Kudos to everyone at Vera Bradley for hosting such a wonderful event. $2.7 Million raised for breast cancer research…AMAZING!

  • Chris B. says:

    Where can I get those pants!!! And the table clothes were beautiful. It is amazing what you all do.

  • Jaye says:

    I want the shrimp recipe; LUV LUV LUV idea!

  • dotmoody says:

    Awesome Job!! $2.7 Million raised for breast cancer research THANK YOU Vera Bradley!! PS. I Love the guys in the Vera Bradley bottoms ;)

  • Sara Luberto says:

    How can I go about getting a pair of those VB chef pants?! So cute, I would die for a pair of those to wear around campus! (Johnson & Wales University, Culinary Major) Adorable!

  • Katherine DuVall says:

    I have just been diagnosed with breast cancer, have had surgery and am beginning treatments. Thanks so much for what you are doing to find a cure for this disease.

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