Inside Stitch

The official Vera Bradley blog

Welcome Ribbons!


The wait for our new Breast Cancer Awareness color* is over. Ribbons arrives today, online and in stores! These friendly, happy, hopeful buds signify a renewed dedication to the cause, and rejuvenated hope for the future.

What’s a launch without a giveaway, right? If you’re reveling in Ribbons, tell us why and we’ll select five lucky comments at random to receive a free Tote in this new pretty new pattern.

*Vera Bradley contributes approximately $1 million annually to the Vera Bradley Foundation for Breast Cancer.

*This giveaway is now closed. Thank you for commenting, and congratulations to Jean Nicole H., Ellen, Andrea, Michele K. and Janice K. who won free Ribbons Totes!


  • Leslie says:

    Everytime I see a breast cancer item (and I would say I probably one of all of VB Breast Cancer Prints) I think of my best friend from HIgh School’s Mother who passed just this past Spring. She mothered us all bk then and made the biggest impressions I will never forget. So I wear VB Breast Cancer patterns proudly in memory of this special woman, mother, and someone I would call a mentor and friend …. who I will never forget. VB always creates the most beautiful prints and collections. And I’m proud to have them be my favorite collection. My husband just can’t understand why I must have all the prints and so many different tote bags. LOL…..and to know when he wants to buy me a gift when he walks in the stores and is so overwelmed and he just says to the ladies a breast cancer pattern please……he knows I will always choose a Breast Cancer pattern first in Memory of Shirley Robsen. <3

  • Chris DeCirce says:

    the hipster is cute but love the frame one-great tribute to a great cause

  • therese wilmoth says:

    i’m a breast cancer survivor, i always buy a bag to support the cause! this pattern is fabulous!

  • GAIL GODFREY says:

    This is the prettiest pattern Vera has ever done in my opinion; although there are tons of others that I love too!

  • Erin R. says:

    I love the colors and the cause it benefits!

  • Emily Doiron says:

    I LOVE this new pattern, it’s soooo cute!!! Out of all of the new patterns this season, this is definitely one of my top favorites!!!

  • Carmen Tydings says:

    I saw this in a store yesterday & fell in LOVE!! It’s not an overpowering pink thing….but still supports the cause!! LOVE IT!!!!

  • Paula Fisk says:

    What a beautiful bag that benefits the fight for breast cancer–love it

  • I love the Ribbons pattern because it is a walking memorial for patients and survivors; it shows solidarity ith the cause!!

  • Daina Jordan says:

    Its a great way to say it with style..Who wouldn’t want to carry a bag that means so much!

  • Cindy Lecza says:

    Love Ribbons!! Must donate & support breat cancer

  • Michelle says:

    The pattern is a pretty feminine color. It’s awesome that you represent breast cancer by making these bags every year to support this fabulous cause:) bravo Vera Bradley!! Blessings!

  • I LOVE Ribbons! It reminds me of Hope Garden but has more pop to it. I love that Vera Bradley offers Breast Cancer prints. We can wear our favorite brand while supporting a great cause!

  • Stephanie says:

    Love this pattern!! It’s so nice and bright compared to the fall line up. I love my canyon but, this would be great paired with some jeans and a cute sweater.

  • Sarah A. says:

    I love this pattern! What a beautiful way to support a great cause.

  • ingrid obrien says:

    What a great pattern for a great cause!!!!

  • Aubrey says:

    I LOVE this new pattern! Navy blue is my favorite favorite favorite colors and it looks great with the other bright pops of color!!!

  • Joyce B says:

    I love the super bright colors on the navy background.

  • I love Ribbons! Not only does it support a new cause, but it looks super cute too! My favorite patter used to be Twirly Birds Pink! I refused to buy anything unless it was in this pattern, now I have a new love! I just orderd a new tote to take on my trip to Costa Rica. I can’t wait until it gets here!

  • Linda Webb says:

    Love the new pattern. Looks like it will go with everything in your wardrobe. Beautiful colors in flowers and ribbons. Thanks for thinking of women who have battled breast cancer and won but others that were not as fortunate. These colors will definitely lift up a persons’ spirits who are hurting and need that special touch.

  • Pam says:

    I love this breast cancer print – it’s not ALL pink! As a breast cancer survivor, (and a lover of pink) I can tell you that you CAN have too much. Thanks Vera Bradley, for your support of breast cancer charities!

  • Ruth says:

    Beautiful print for a wonderful cause! Helping women for generations to come. A nice blend of colors to go with many outfit combinations-dress it up or down. Thank you Vera for being a part of finding a cure.

  • Cynthia Acierto says:

    I love this new print. I love great ways to give to a wonderful and very important foundation. I will be honest in saying that I am not the world’s greatest fan of things that are “overly pink.” I have always purchased conservative items (smaller) items in the breast cancer awareness colors. I couldn’t be happier that the main color is blue on this new pattern. Can’t wait to wear a tote in this color. I am sure that there will be many more ribbons purchases, especially made by the VB fans who love the blues and greens, rather than the pinks.
    Can’t wait to see this color in person. Hurry up Friday so I can visit my VB store.

  • Angela Hixson says:

    As always, Vera knows how to rock a girls day! Awesome!

  • Jen Timmons says:

    As a daughter of a cancer survivor I would love to show off how strong my mother is. Cancer has struck her family in more ways then one person could handle. Her father, mother both sisters, brother, aunt and herself have all delt with this horrific problem. Along with her sisters she is a survivor unlike the rest. For over 30 years she has fought battles off and on but she is a fighter and has taught me how to be just like her.
    Love the patterns and colors on top of the fact that Vera Bradley does this to show their support.

  • Vera Bradley has demonstrated over and over again a commitment to the breast cancer fight. Every time I carry one of my VB bags I am reminded of my dear niece, who passed away from breast cancer at the age of 23, and what a fighter she was!

  • Beth Meiser says:

    I’m not a big fan of pink, but really like this pattern with the navy background. It’s a “pink” I would proudly carry

  • Blossom says:

    This is one of the prettiest Vera Brdley patterns I’ve seen! I love the navy and pink combo! My husband’s mother died from breast cancer, so I like breast cancer awareness products, too.

  • Cam says:

    I love this poattern and LOVE that it supports breast cancer! Vera Bradely is my favorite place to get all of my bags!!

  • JoAnn says:

    I love this new pattern, and love that it supports breast cancer! Can’t wait to pick something up in this new color.

  • Holly says:

    I’m a HUGE fan of navy and pink together – this pattern is not only beautiful, but the significance of the blooms and wonderful as well!

  • Ashley Bonner says:

    I love the pattern because of the vibrant colors AND the meaning behind the print. I come from a family of 2 breast cancer survivors and love to show my support for breast cancer research!

  • Kimberli says:

    This pattern is gorgeous and it makes it even better because of what it represents!! I have several breast cancer survivor friends and family so this cause is a very important one to me!

  • Laurie says:

    Love the navy background with the colorful flowers. With so many colors it makes it very versatile and can coordinate with many outfits — casual, business, etc. Most importantly, however, I love that purchasing this pattern gives back to breast cancer.

  • Amanda Pillar says:

    I’m so happy that Vera Bradley has joined with such an awesome cause!!

  • I didn’t think it possible to come up with another lovely pattern …. Vera, Vera, Vera, how do you do it!!! Colorful, stunning – job well done.

  • fran heupel says:

    This pattern is lovely and awesome for such a great cause. Thanks for coming out with so many great patterns and styles each year.

    Fran Heupel

  • Rosanna says:

    Love the color. I will be making a purchase in this pattern. Love all things Vera Bradley.<3

  • Where can I find the desktop background for Ribbons? I can’t seem to find it in my blog posts.

  • Jan says:

    I’ve always loved Vera Bradley bags, but I found out about the Breast Cancer Awareness design, it was love at first sight. I’ve been supporting my friend, who is going through chemo now, and it just makes me so aware of what a Faithful God we have.

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