Inside Stitch

The official Vera Bradley blog

A very Vera Bradley Slumber Party

Some of our retail locations opened their doors outside normal hours, so curious customers could see our new Bed and Bath items a little early and, of course, do a little shopping. We sent Social Media Team member Libby to scope out a Slumber Party in our neighboring state and share her favorite moments from the trip.

With the Bed and Bath launch Thursday, June 28, we could not contain our excitement, and thus decided a celebration was definitely in order. And what better way to celebrate Bed and Bath than with a Slumber Party? No official invitation or convincing necessary, I quickly packed my bags and headed to Vera Bradley at Old Orchard Shopping Center in Skokie, Illinois.

A very Vera Bradley Slumber Party

Though I was admittedly easy to spot, my intention was to play the role of Twitter paparazzi and discrete Instagramer. (What’s that … you don’t follow @verabradley on Instagram yet? What a perfect opportunity!)

Like at any slumber party, the fun really started when the sun went down. Doors opened at 10 pm, so I thought showing up at 9:30 pm would make me the early bird. I was wrong. I walked up to a huge line of friends, moms, daughters and even a dad, waiting for the event. Without missing a beat, the guests spotted my not-yet-released Laptop Travel Tote in Paisley Meets Plaid. I instantly knew I was in good company and it was going to be a fun night!

A very Vera Bradley Slumber Party

A very Vera Bradley Slumber Party

A very Vera Bradley Slumber Party

First stop, Glam Bags passed out to the first 50 guests. I was so tempted to snag a bag myself after seeing the Fall-inspired nail polishes and decals. A chance to match my bag to my nails? Yes, please!

A very Vera Bradley Slumber Party

I had such a great time with everyone, making fast friends with the girls heading off to high school and college, the social media fans (Pinterest = love) and the shoppers strategizing at the front of the line. I could feel the common bonds.

The lovely Old Orchard team presented the new styles and shared design and decor tips for bringing Vera Bradley into your home, like using the Square Ribbon Board for hair accessories and jewelry as well as photos and notes. What a multitasking new style!

A very Vera Bradley Slumber Party

A very Vera Bradley Slumber Party

Alas, the clock struck midnight and it was time to turn in. The night owls of the group were still buzzing about their finds as they headed out the door, but for one partygoer, beauty sleep came pretty easily …

A very Vera Bradley Slumber Party

10 Comments

  • Sheri says:

    My Mom and I had a blast on Thursday!! Old Orchard does an awesome job. Libby, I did take a pic of my Mom snoozing on the bench, I’ll try to add it here.

    We are registered for Orlando already!! Our extended family thinks we are nuts. VB we love you! Need a 12 step program for this addiction of ours! “Hi our names are Sheri and Deena and we are VB addicts!”

    • Where are the meetings Sheri and Deena, this gal named Evelyn needs to join also. My daughter saw my lovely box of note paper on the end table this weekend and said “Mother now isn’t this a bit much”! HAHAH NEVER too much Vera… PS Orlando is my favorite store….

  • vera bradley lover says:

    awsome

  • emme27 says:

    Thank you for sharing, enjoy seeing all the fun… wish I could have been there but my closet is so full I need to build an extra room for my VB bags and such.

  • Caitie says:

    At my VB store we didn’t have a sleepover, but it did open up early at 8am. It was so much fun and I know my friends and I loved every second of it!

  • Emily says:

    Even the shoping bags are cute what else could any girl ask for

  • Sheri says:

    That’s my Mom snoozing!!

  • Elizabeth says:

    My Vera store had the launch party in the morning before the store opened. It was so much fun! I loved the free glam bag and I won a pillow! I love how Vera does events like this.

  • Emily says:

    I want it all!!!

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