Inside Stitch

The official Vera Bradley blog

Spring 2012: Ellie Blue

Elephants on parade … Our week of sneak peeks marches on with the inspiration behind the rich shades of Ellie Blue, provided by our favorite commentator, Liz of Liz on Location.

Ellie Blue

β€œExplore the exotic nuances of an Indian market through traditional indigo textiles accented by the golden tints of the desert.Β  Imagine a land where alluring beasts roam free, becoming one with the natives, and a mystical nirvana exists among the locals.

Ellie Blue

Our hope was that this pattern would evoke the feeling of strolling through a distant marketplace; feeling the lush textiles and taking in the rich, bold dyes. The presence of the awe-inspiring elephant only heightens this sense of intrigue and whimsy.”

Are you entranced by Ellie Blue? Comment below and we will select five lucky ladies at random to receive a free Tote in this new Spring color!

Shop the entire collection when it arrives online and in stores Thursday, January 19.

*This giveaway is now closed. Thank you for commenting, and congratulations to the winners!


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