Inside Stitch

The official Vera Bradley blog

Monthly Archives: July 2011

Totes for Teachers!

We were thrilled with the number of entries we received for our Totes for Teachers sweepstakes! Congratulations to the 100 winners and all of the wonderful educators who will be returning in the fall to a special surprise from a student who appreciates them. We can’t thank you enough for all that you do. And […]

Liz on Location for Fall 2011

Trend Reporter Liz shares tales from the set of the Fall 2011 catalog photo shoots. The Fall 2011 catalog photo shoot took us from Fort Wayne, Indiana, to Atlanta, Georgia, with a barrage of memorable stops and folks in both locations. First, in Vera Bradley’s Hoosier hometown, we visited some local landmarks, including Power’s Hamburgers, a […]

Dorm room by design

As any of us who have occupied a dorm room know, decorating your intimate living space to suit your style is essential for a successful semester. In an effort to help you bring color to campus, we’ve created College and Dorm, a category dedicated to fashions perfect for flaunting this fall. 1. Shower Caddy in […]

Send in the comic relief

Heidi Floyd, Ambassador for the Vera Bradley Foundation for Breast Cancer recently spoke at the impressive LWML biannual assembly, a meeting held to divide funds raised by the group among various charitable organizations for children. We invited her to share her experience with Inside Stitch. After speaking at a large convention for the Lutheran Women’s […]

And the award goes to …

Though most students are in the thick of summer vacation, it’s never too early to start plotting a back-to-school style strategy. We wanted to help, so we pulled together our favorites for the fall. Allow us to present our Top 10 Styles for School, starting with No. 1, the Vera, which we dubbed “Most Likely […]

Fall is here!

You’ve waited patiently. You’ve crafted Wish Lists and scouted out your favorite new colors and styles. And today, it all pays off. Welcome Mocha Rouge, Plum Petals, Happy Snails and Safari Sunset, and all of the cute new styles of Fall 2011! We would love to know which palette pleases you most this season. Vote […]

And the new styles are …

We’re releasing ten new Signature styles with Fall 2011 (available online and in stores tomorrow, July 7). Here is a taste of what’s coming … East West Tote This handsome horizontal tote is ideal for housing magazines, books and any other daily essentials. The clean and simple styling features three interior slip pockets, a hidden […]