Inside Stitch

The official Vera Bradley blog

A night at the Addys

Each year, the American Advertising Federation rounds up the best of the best in creative promotional materials, and bestows upon them coveted Addy Awards. This year’s festivities, held February 26, at the Fort Wayne Museum of Art, celebrated under a prom theme, “Forever … For now.”

some pre-dinner drinksEnjoying a round of cocktails before the ceremony

The Web TeamMembers of the Web Creative Team, dressed for prom

Best in Show for Interactive CommercialBest in Show!

Vera Bradley’s Creative Team walked away with 15 awards for the North Central Indiana division, including two Best in Show trophies, one for our interactive Be Colorful commercial. The winning entries will now move on to district and national competitions.

Congratulations to all of the regional winners!

Best in Show

Interactive, Internet Commercials – Be Colorful
Campaign, Mixed Media – Be Colorful


A Direct Campaign B-to-B or Consumer – Vera Bradley’s Birthday Celebration Event
Non-Traditional Campaign – Be Colorful
Consumer/Trade, Spread, Color – Be Colorful
Internet Commercials – Be Colorful
Online Campaign – Winter Season Launch
Online Campaign – Vera Bradley Holiday
Mixed-Media, National Consumer  – Be Colorful


Magazine Design – Vera Bradley Foundation Magazine
Special Event Invitation – Eat, Drink and Be Merry
Special Event Campaign – Vera Bradley Hometown Spirit
Direct, B-to-B or Consumer – Vera Bradley’s Birthday Celebration
Direct, B-to-B or Consumer – Our Holiday Gift to You
Public Service Campaign – Girls’ Night Out

Photos taken with Instagram


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