Inside Stitch

The official Vera Bradley blog

Pack a Power Lunch, Pt. 2

As we mentioned Monday, the first month of the year is drawing to a close and we couldn’t think of a better time to circle back and reenergize your intention for a happy, healthful year. We thought a fresh batch of satisfying, delicious meal options could be just the thing you need to either stay on, or get back on track.

Pack a Power Lunch with Kieser

Go fish.

Pack a Power Lunch

Lighten Up Lunch Mate

Pack a Power Lunch, Pt. 1

Resolution check: How is your vow to eat healthier and pack smart meals coming along? As we near a new month, your resolve might be dwindling. We thought a fresh batch of satisfying, delicious meal options could be just the thing you need to reignite that fire you felt four weeks ago.

Pack a Power Lunch with Kieser

Chicken scoop.

Pack a Power Lunch
Pack a Power Lunch
Vera Bradley Lunch Sack

Take 20 with Kim

Take 20 with Kim

Ever wonder how we get so many styles into the Store and maintain our fun, signature look? Kim M., Retail Visual Design Specialist, has a lot to do with it.

“My job has two parts,” she says. “For a store opening, I order the product that goes on the floor. Then I go to the store and train new associates on the specifics for our visual merchandising – stuffing, styling, how we want cabinets to look – basically all those fussy details. Then I sit down with the leadership team to get them acclimated and talk through their questions.”

To keep the warm atmosphere that she believes sets us apart, Kim also stays in constant communication with 22 of our Stores in 2 regions to make sure everyone is on the same page.

Since the Spring collection has such a strong color story, we wanted to know how that would translate to what you see in our Stores. “I get direction from our team for the color story based on trends, etc. We’ll show how Faux Leather and other fabrications tie into your look, or if you’re already a solid-style fan, maybe how you could incorporate polka dots.” Intrigued by her keen eye for color complements and storefront storytelling, we wanted to sit down for a 20-question timeout with Kim to hear more …

1 Can you describe the Spring collection in three words?

Festive, happy and preppy

2 Favorite movie?

How To Lose A Guy in 10 Days

3 Favorite app?


4 Best part of your job?

The people

5 What theme do you see in the Spring collection?


6 Favorite singer/performer?

Taylor Swift

7 What’s your spirit animal?

A puppy dog, eager and playful

8 How do you take your coffee?


9 If you could have coffee with any famous person,
living or dead, who would it be?

My best friend, Heather

10 Favorite board game?

Apples to Apples

Take 20 with Kim

11 What inspires you professionally?


12 What inspires you personally?

My faith

13 What’s the coolest thing on your desk?

A picture of my nieces and nephew

14 Whose style do you admire?

Reese Witherspoon

15 Crossbody, Shoulder Bag or Backpack?


16 Favorite flower?

Whatever smells good, but I love peonies

17 What would you take to a desert island?


18 How do you unwind after work?

Get magazines and sit on the sofa with a candle lit

19 If you could switch jobs with anyone for a day, who would it be?

Princess Kate

20 Favorite Vera Bradley pattern of all time?


Take 20 with Kim

Oh, Hello there

Hello Yellow ToteThe black, white and yellow trend threading its way through our Spring collection was very much inspired by the urban woman on the go, including scenes of taxi cabs and vast black and white cityscapes. The combination elicits a live-in-the-moment mentality, while suggesting sophistication, even when dressing sporty.

Hello Yellow Tote

On Thursday, along with our dynamic duo of new colors, we greeted an exciting limited edition Hello Yellow Tote. Midnight Houndstooth is treated to a bright yellow trim and lovely lightweight material for a style that injects a bold, bright element to any ensemble.

Act fast … Receive a free exclusive Hello Yellow Tote (reg. $58)
with any purchase of $125 or more, through January 19!

(New Black and White Leather styles available online and in stores February 5.)

Shine bright in Spring

Vera Bradley Spring 2015

Today, your affection for Lucky You and Rio can officially flourish.
New looks for the Spring collection have arrived, online and in stores!


Lucky You

Dress your tech.
Cover your mobile device or desktop in wonderful Spring colors.

Download: Rio

Download: Desktop | Tablet | Mobile

Download: Lucky You

Download: Desktop | Tablet | Mobile

Vera Bradley Downloads: Midnight Stripe

Download: Desktop | Tablet | Mobile

Don’t forget to share a snapshot of your brand-new styles with #verabradley on Instagram!

A Closer Look: Rio


This bold arrival calls for a fiesta. Inspired by an island spirit and fashioned in a bright, happy palette, Rio is a party in a pattern. This vibrant color is perfect for those who love to play with print combinations, plan exotic getaways and settle in for sizzling paella and cool sangria. Pair Rio with dark navy, red orange or yellow gold for brilliant, lively spring looks.


Available in …


Accessorize in Rio …


See the inspiration in pictures. Visit our Rio board on Pinterest.

Shop the entire collection when it arrives online and in stores Thursday, January 15!

A Closer Look: Lucky You

Lucky You

We promise this perfect palette of navy and kelly green will have you feeling fortunate. A simple ‘60s floral and leaf pattern, accented with the pop of crisp white petals, proves that preppy paired with sporty can be incredibly refreshing. A playful dot interior is the final punctuation for this charming newcomer.

Lucky You

Available in …

Lucky You fabrications

New Handbags, to have and to hold …

Lucky You New Styles

See the inspiration in pictures. Visit our Lucky You board on Pinterest.

Shop the entire collection when it arrives online and in stores Thursday, January 15!