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The official Vera Bradley blog

Define the Design: Sycamore

Define the design: Sycamore

Polished yet playful, our newest collection is full of classic pieces that pair with your favorite pumps. Gold-toned hardware add spark to these smart leather looks. Designed to go from office to outings, trend reporter, Liz, gives us the strategy behind Sycamore.

Define the design: Sycamore

Inspiration
“This season we wanted to add some new neutrals and a bright punch for Fall. Red has taken a back seat for several seasons so we were happy to see it trending again and chose to spotlight it in this collection.”

Winning Qualities
“The new styles and colors are all about minimal luxury,  people that love high quality materials that they can wear for years to come will love these additions”

Trends
“The new styles are slightly more casual and slouchy. We did a few un-quilted styles that have paneling details that sets them apart from other collections. The look is more minimal and the function is all about ease of use.”

Adjectives:
“Soft, lightweight, minimal”

Style Favorite:
“The new Meredith Crossbody in Tango Red. It’s so simple and the casual style allows it to mold to your body, making it super comfortable”

Define the design: Sycamore

Shop Sycamore online and in stores

Back to School Essentials: College

Packing list: collegeSummer is winding down and we’re looking forward to getting back to the books this fall. Going back to school can be daunting, but we’re here to help with a printable checklist for all of your needs. Just print off the list below and head back to Campus with a little more confidence and a lot more style.

Packing list: college

[Download PDF]

Stepping into the Spotlight: New Leather

Leather is turning heads with its luxurious new looks. Today we welcome our most elevated offering yet, the Sycamore Collection. Classic designs fashioned from sumptuous full-grain leather take these styles from beautiful to timeless. The tree-lined streets and gracious homes of one of Fort Wayne, Indiana’s most storied neighborhood, Sycamore Hills, inspired the name for this collection.  Make a statement with this soft twist to our leather styles.

Vera Bradley Leather

Calf Hair

Calf Hair steps into the spotlight as an option for the fashion-forward. Short-haired fur trimmed in leather gives these bold bags a plush texture.

Vera Bradley Leather

Shop Leather Styles online and in stores

Find Your Style: Curated College Backpacks

We all know that the best part of getting ready to go back to college is the shopping. We also know you have a lot of other things to worry about this time of year — courses and credits and majors, oh my! — so we wanted to simplify at least one decision for you: which Vera Bradley backpack to choose.

Just find the word that best describes your college style below, and you’ll see the backpack (and outfit inspiration) we recommend for you.


For the Intellectual Student

Find your style

[Get the look: Laptop Sleeve in Katalina Blues | Ella Tote in Teal | Triple Coin Drop Earrings | Colorful Magnetic Bracelet | Beaded Evil Eye Bracelet]

Start your first day of class with confidence.
Shop these looks online and in stores

Carryall Confidential: Elise

An eye-catching silhouette speaks for itself, but let’s be honest, curiosity begs for a look inside. We’re on the case, offering a peek at the odds and ends and everyday essentials some of our favorite, fashionable coworkers carry.

The subject:
Elise, Communications and Events Project Manager
The style:
27” Spinner Rolling Luggage in Midnight Paisley
The benefits:
Packing this travel companion for the hospital helped Elise feel organized and prepared for the arrival of her first baby.Carryall Confidential: EliseCarryall Confidential: Elise

The commentary:Carryall Confidential: Elise

Shop the styles from Elise’s Carryall Confidential, online and in stores

After writing this post, Elise and husband, Adam welcomed a healthy baby boy, Maxwell, into the world.

Define the Design: Wildwood

Define the design: Wildwood

Sleek designs and structured silhouettes take our newest Leather collection to the professional level. Named after the neighborhood that one of our founders lived in when starting the business, this collection was built for the career woman. Associate CAD Artist, Lily, and Trend Reporter, Liz share how Wildwood got its modern mark.

Define the design: WildwoodDefine the design: Wildwood

Inspiration
“The lining for this collection was modified from a print that originally matched Sierra. I then created tonal versions to go with each Wildwood color story. Inspired by geometric shapes and Western trends, this mix is a twist on Houndstooth.”- Lily

Winning Qualities
“I love the navy/black combination in every style. I am usually always wearing navy or black so to have one bag to carry while traveling that will go with everything I pack is ideal.” – Liz

Trends
“This collection is about embracing minimal design, tonal color blocking and simple, functional styles. The structured silos are timeless and offer a water-repellant, durable finish that is great for cold weather seasons.” – Liz

Fit For
Urban dwellers, career women and jet-set travelers.

Adjectives
Minimal, structured, durable

Style Favorite
“My favorite style is the Small Ella Tote in Classic Navy. I think it’s the perfect size for carrying to work— it can fit a surprising amount of items and it isn’t so big that you lose them inside.” – Lily

Define the design: Wildwood

Shop Wildwood online and in stores

Define the Design: Preppy Poly

Define the design: Preppy Poly

We know what it’s like to jump from an afternoon of meetings in the office to yoga at your local studio, then head straight to dinner downtown. Our new line of athleisure products are designed for the girl on the go. Associate CAD Artist, Lily, and Trend Reporter, Liz, share the story behind the design, where sportswear meets fashion.

Define the design: Preppy PolyDefine the design: Preppy Poly

Inspiration.
“Originally, we had planned on interpreting the plaid pattern that is embossed on the outside of the bag to use as the lining pattern, but then decided to design something a little more fun and funky for back to school. The spotted pattern we chose was based on a micro animal print.”

Winning Qualities.
“Water-repellent material on all of the bags.”

Adjectives.
“Casual, versatile, everyday, easy, packable, lightweight”

Trends.
“Fall style and the back-to-school time period is typically a casual time for fashion, trading sun dresses for soft oversized sweaters and your favorite pair of denim. We wanted to create something that fits into that part of her wardrobe that is versatile and functional.”

Style Favorite.
“The Travel Bag has been a design favorite since it’s very first sample. The team has a lot of aspiring yogis and this style offers a bottom zip compartment designed with an antimicrobial material to keep dirty or wet clothing and shoes separate.”

Define the design: Preppy Poly

Shop Preppy Poly online and in stores

This Just In: Latest Jewelry Looks

No wardrobe is complete without the accessories that pull it all together. Luckily, our newest jewelry selection is here to help you polish off each of your ensembles. From delicate designs in neutral metals to pieces that pop with our latest patterns, we’ve got the on-trend looks you need to add flair to your wear.

Our versatile styles can be stacked, layered or worn on their own. Start planning your accessories ahead with a look at some of our top-selling touches below.

Wardrobe Wonders

Take any outfit to the next level with these hints of glint.

Make It Personal

Vera Bradley Jewelry

Make It Fashionable

Vera Bradley Jewelry

Semi-Precious, Entirely Eye-Catching

Vera Bradley Jewelry

Shop Jewelry online and in stores

Painting the Town: Chalk Walk Recap

Last weekend, Vera Bradley Associates joined regional and national artists for the “Chalk Walk,” an annual fundraiser hosted by the Fort Wayne Museum of Art. Teams were tasked with turning 8′ x 8′ sidewalk squares into masterpieces using washable paints. Over 22,000 art lovers gathered to witness this epic display of talent, making it one of our community’s biggest summer events!

Graphic designers from our e-commerce team designed and created a graceful peacock against a background of Katalina Blues flowers to pay tribute to the Fort Wayne Children’s Zoo (and one of our favorite patterns for fall!).

Chalk Walk

It took the artists a total of over 15 hours to complete their bold and beautiful design. Here’s a look at why:

Base: Needed three coats of tempera paint
Flowers: Took 20 minutes to outline each one and layers upon layers of pastels and fixative to fill
Background: Used 3 – 4 different pastels

Check out our team members’ masterpiece from start to finish in the photos below, and watch this time-lapse video to see them in action!

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk

Chalk Walk