Inside Stitch

The official Vera Bradley blog

Did You Know: Who is Affected

who is affectedOne in eight women in the United States is diagnosed with breast cancer in her lifetime. It affects grandmothers, sisters, daughters and friends.

The Vera Bradley Foundation for Breast Cancer funds research and results. Contributions to the cause help more women to survive and thrive, give more mothers the chance to become grandmothers, more girls the chance to become women and more women the chance to become whomever and whatever they wish.

Your contribution is an investment in the future – perhaps the future of someone you love; perhaps even your own future.

Donate to the cause here.

We’re Moving into the Del Amo Fashion Center

Look out, Southern California, here we come (again)! Vera Bradley at Del Amo Fashion Center, our newest location on the Golden Coast, opens its doors to the public on Friday, October 9. The Del Amo Fashion Center in Torrance, California offers an outdoor approach to shopping (not to mention one of the best barbecue restaurants in L.A.  — Lucille’s Smokehouse Bar-B-Que  — yum!), making it a perfect fit for the area. Get acquainted with our store team and South Bay below, and be sure to stop by next time you’re in the neighborhood!

Vera Bradley at Del Amo
Vera Bradley at Del Amo

Not your neighborhood? Find a store near you at

Did You Know: Company with a Cause

While the cause is close to our hearts throughout the year, October is officially National Breast Cancer Awareness Month. Founded in 1998, the Vera Bradley Foundation for Breast Cancer is housed inside the company headquarters and it started with one employee.

Vera Bradley Foundation for Breast Cancer

Learn more at

Future in Fashion: A Europe Trend Tour

When searching for design inspiration, we go to the top authority in the field of fashion: Europe. Fresh from their voyage to Western Europe, Product Designer, Amanda, and Senior Director of Design, Sherry, share the details of their trend tour.

Tour Stops:

Milan, Italy • Lake Como, Italy • Paris, France

Searching for Seasons:

Winter 2016 and Spring 2017 style, material and pattern inspiration

Trends Spotted:

“Europe is usually one year ahead of the states trend wise, so it’s always great to see what’s popping up in stores there. The things I noted were shimmer and sparkle, especially in apparel.”  —Amanda

“My personal favorites were the material trends. I always love shopping the stores for new treatments or materials we have not explored yet. Then, we go to Premiere Vision Paris (materials and trend show) to see more fabric, leather and trim trends. So much inspiration!” —Sherry


“I carried the Natalie Satchel in Cheetah. It was great because I could carry it hands free for a more casual look and then take the strap off at night for dinner. I kept my umbrella and agenda with me while we were shopping the market.” —Sherry

“I carried the Meredith Crossbody for shopping and travel. It gave me easy access to my Georgia Wallet, which fit my passport, but was still slim and low profile.” —Amanda

Trip Stories:

“One of my favorite parts of traveling with this group is that everywhere we go, we share our product with the people we meet. Our team has been known to gift the actual purses we’re carrying to people we meet on a trip! It’s one of the reasons we’re known as being a sisterhood and girl’s best friend.” —Amanda

Vera Bradley Trend Trip

Vera Bradley Trend Trip

Vera Bradley Trend Trip

Vera Bradley Trend Trip

Vera Bradley Trend Trip

Vera Bradley Trend Trip

Shop New Arrivals online and in stores

Meryl Davis’ Fall Favorites

Just like that, summer fell into fall. We are standing at the threshold of autumn and can’t help but pull out our pumpkin candles and warm sweaters. Brand Ambassador, Meryl Davis loves this season just as much as we do and compiled a list of her fall favorites.

Meryl's Fall Favorites
Meryl's Fall FavoritesMeryl's Fall Favorites

[Shop the styles: Quilted Audrey Wallet in Cognac | Quilted Ella Tote in Black | Quilted Amy Backpack in Taupe | Lighten Up Expandable Travel Bag in Marrakesh | Trimmed Vera Laptop Tote in Black]

How many of these things are on your list of favorites for fall?

Huddle Up: Game Day Essentials

Football season kicks off this week and we’re rooting for the perfect bag to go with our game day outfit. Whether it’s tailgating with friends, cheering in the stadium or kicking back on the couch at home, we’ll be watching America’s favorite pastime in style.

Football in the Family Room

Tailgating styles

[Get the look: Printed Polyd Scarf in Navyd Bandana | Flowerd Coin Studd Earrings | Trimmed Trapeze Crossbody in Red Bandana Paisley | Birdd Wrap Bracelet | Tasseld Bracelet Trio]

Style for the Stadium

Tailgating styles

[Get the look: Doris Sunglasses | Amy Backpack in Indigo Denim | Quilted Fleece Blanket in Blue Bandana | Long Hamsa Necklace | Pave Color Stud Earrings | Front Zip Wallet in Scarlet/Black with Ohio State Logo]

Shop Back-to-School styles online and in stores

Carryall Confidential: Molly

An eye-catching silhouette speaks for itself, but let’s be honest, curiosity begs for a look inside. We’re on the case, offering a peek at the odds and ends and everyday essentials some of our favorite, fashionable coworkers carry.

Carryall Confidential: Molly
Carryall Confidential: Molly

The subject:
Molly, Public Relations Intern
The style:
Lighten Up Expandable Travel Bag
The benefits:
Molly’s semester spent studying in Barcelona, Spain will be full of adventure and this light yet large bag will be perfect for all of her travel needs.
The commentary:

Carryall Confidential: Molly

[Get the Look: Bowled Over Satchel in Teal | Audrey Wallet in Sycamore Magenta | Throw Blanket in Parisian Paisley | Mini Notebook with Pocket in Parisian Paisley | Lighten Up Expandable Travel Bag in Parisian Pom Poms]

Shop the styles from Molly’s Carryall Confidential, online and in stores

Guest Dressed: Fashion Week Survival Kit

Sarah Butler, the blogger behind Sarah Styles Seattle, shares her tips and tricks to survive New York Fashion Week in style!

Quilted Natalie Crossbody

“Days packed with back-to-back shows, presentations, interviews, and parties require masterful planning.”


New York Fashion Week is the epitome of style. In preparation, a week or two before leaving for New York, I pull all of my favorite pieces out of my closet and start to pre-style 7 to 10 looks. I try to select outfits that will work day-to-night because sometimes there just isn’t enough time to change. Once I’ve strategized the perfect number of looks, I photograph each outfit and print out a contact sheet featuring a photo of each. In the end, this saves me so much time each morning.

Quilted Natalie Satchel in Cognac


In my suitcase, I like to stack my clothes in outfits. This way, when I arrive at my hotel I can easily hang all of my looks up so that they are ready to go each morning. I carefully pack all of my accessories in my carry-on so that they can safely travel across the country without too many bumps or bruises. This year I’ll be traveling in style with my Trimmed Travel Bag in Ikat Spots

Trimmed Travel Bag in Ikat Spots


Finding a hotel within the closest possible proximity to the majority of the shows I’m attending is KEY. Convenience is the most important factor when it comes to booking your hotel – it’s not all about the glamor! Before leaving the hotel, I always review my schedule of runway shows and events and make sure I have each invite, whether it is physical or digital form, ready to go.


While you can do all the pre-planning you want, NYFW is definitely full of surprises and that’s why my handbag doubles as a Fashion Week emergency kit. For running between shows, I’m likely to throw in a fold-up pair of flats, a scarf, and a few snacks. I’ve got my eye on the Natalie Satchel in Cheetah this season.

Natalie Satchel in Cheetah


During Fashion Week I document every-single-detail; from the street style, to the models, and the front row. That means having my phone and camera with me at all times.  I’ve found that the easiest way to keep all of my go-to gadgets with me at all times is a backpack. The Vera Bradley Quilted Amy Backpack is a favorite of mine.

Quilted Amy Backpack in Tango Red


Fashion Week and sunglasses seem to go hand-in-hand. Whether you’re trying to keep a low profile in the front row or trying to earn street style points outside, shades are a must. A pair of black cat-eye sunglasses will transition perfectly from outfit to outfit!


One of my favorite parts of New York Fashion Week is that all day long you are constantly meeting new people! For this reason a supply of business cards is a must. I make sure to distribute a stack to each of my handbags so that they are always on-hand. Who knows who you will meet?!

Labor Day: Last-Minute Getaway

Bid summer a proper farewell with a Labor Day getaway, and take us with you! Here are three of our favorite Vera Bradley styles that have enough room to hold you over for at least a weekend away from home. Carry-on compliant, they’re ready to be stowed in an overhead compartment or your trunk.

Lake Bound
Before you get back to nature next weekend, grab the Campus Backpack. It has plenty of compartments for all of your outdoorsy essentials.

Vera Bradley Backpack

No Place Like Home
Craving a break from campus? Load up the Weekender with everything you may need for a couple days back home, including a cute outfit for an impromptu high school reunion.

Vera Bradley Weekender

Plans Up in the Air?
No need to check our Duffel for your flight! It slides right into the overhead bin, even when filled to the brim.

Vera Bradley Large Duffel

Find a travel buddy online and in stores